We believe in less junk, more food. Who said un-junking can’t be fun and eating healthy shouldn’t be tasty? Say goodbye to boring snacking and hello to a new world of wholesome tasty goodness.
Location: India
Employees: 51-200
Phone: +91 77100 63670
Total raised: $5.19M
Founded date: 2019
Investors 2
| Date | Name | Website |
| - | Matrix Par... | matrixpart... |
| - | Titan Capi... | titancapit... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 15.07.2026 | - | $5.19M | - |
Mentions in press and media 8
| Date | Title | Description |
| 20.07.2026 | Open Secret Fuels Expansion: ₹50 Cr Investment Targets Offline Growth, AI Innovation | Open Secret, a leading D2C healthy snack brand, secured over ₹50 Cr in new funding. Desai Brothers Group spearheaded the primary equity component. This capital will drive significant offline expansion, targeting hundreds more retail outlets... |
| 17.07.2026 | (Weekly funding roundup July 11-17) Sharp rise in VC inflow led by AI deals | Venture capital funding into Indian startups saw a sharp rise this week after two weeks of subdued inflow as investors spread their bets across sectors, with AI leading the way. The total funding for the third week of July came was $431 mil... |
| 15.07.2026 | Healthy snacks brand Open Secret raises over Rs 50 Cr funding | Healthy snacking brand Open Secret has raised over Rs 50 crore through a combination of Rs 30 crore in primary equity from Desai Brothers Group and institutional debt to accelerate retail expansion, product innovation and AI-led supply chai... |
| 15.07.2026 | D2C snack brand Open Secret raises Rs 50 crore funding | Synopsis Founded in 2019, Open Secret is a direct-to-consumer (D2C) food brand building what it claims are guilt-free alternatives to cookies, biscuits, chips, protein snacks, and more. Listen to this article in summarized format Listen ETt... |
| 15.07.2026 | Healthy Snacking Brand Open Secret Raises ₹50 Cr To Scale Offline Presence | SUMMARY Open Secret raised over ₹50 Cr in equity and debt, led by Desai Brothers Group, to expand offline and scale its portfolio The profitable startup has crossed ₹200 Cr in ARR and is targeting ₹1,000 Cr within three years Open Secret pl... |
| 15.07.2026 | E3 Electric, BiofuelCircle, Anmasa, others raise early-stage funding | P Sanjeev, founder and CEO, E3 Electric.Ai Electric mobility startup E3 Electric.Ai, healthy snacking brand Open Secret, biomass supply chain platform BiofuelCircle, fresh staples startup Anmasa, edtech startup Sortmyprep and fintech SaaS s... |
| - | Open Secret | “Open Secret” |
| - | Matrix Partners Invests In Open Secret To Expand F&B Portfolio | Mumbai based food and beverage startup Open Secret, on Thursday (December 19), announced that it has raised an undisclosed amount in a seed funding round led by Matrix Partners India. The round also saw participation from angel investors su... |