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Parsely

http://parsely.com/

Last activity: 10.08.2017

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Categories: AnalyticsContentE-commerceMediaMobileNewsPlatformProductWeb

Parse.ly is the comprehensive content analytics platform for web, mobile, and other channels. Over 400 companies use Parse.ly to set content strategy, increase key metrics like user engagement, retention, and conversion, and ultimately deliver better content experiences.

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347.7K /mo.

Mentions

Location: United States, New York

Total raised: $5M

Investors 2

Date	Name	Website
-	FundersClu...	fundersclu...
-	Blumberg C...	blumbergca...

Funding Rounds 1

Date	Series	Amount	Investors
26.08.2013	Series A	$5M	-

Mentions in press and media 23

Date	Title	Description
10.08.2017	Term Sheet — Thursday, Aug. 10	ET CETERA Good morning! No column today, but have these links: Paid Content How can you protect what you can't see? From ExtraHop • Intel’s self-driving car plans. • Apple’s antitrust concerns. • Microsoft antitrust concerns. • An interview...
10.09.2016	Facebook isn’t just fighting ad blockers, it’s fighting the underlying causes of blocking	Roy Rosenfeld Contributor Roy Rosenfeld is the CEO of Fair Ad Blocker. Independent publishers are terrified of platform dependency these days, and for good reason: According to Parse.ly, Facebook is the No. 1 source of traffic to their site...
11.08.2016	Google isn’t safe from Yahoo’s fate	Justin Choi Contributor Justin Choi is the founder and CEO of Nativo, which empowers brands and publishers through its advanced platform for content. More posts by this contributor Why commerce companies are the advertising players to watch...
29.07.2016	Digital Marketers: Figure Out Audience Engagement Already	Keeping customers interested in your company is one of the most difficult parts of running a business. And while most people think they are getting it right, the latest poll results are in, and digital publishers everywhere can't agree on w...
01.07.2016	Facebook's evolving relationship with publishers	Stand-alone reader app Paper is the latest of Facebook's stand-alone apps to shut down Facebook is becoming an increasingly important distribution channel for publishers, but the road to becoming the next mega network is dotted with some tr...
29.06.2016	Facebook puts friends above publishers in “News Feed Values” and ranking change	After the conservative trends fiasco, Facebook is pushing itself to a new standard of transparency. The company is publishing a formal “News Feed Values” document that details how it decides what shows up in your feed — a common question am...
14.04.2016	Twitter Hasn’t Been A Great Traffic Source For Publishers	Twitter, compared to Facebook, Google, and even Yahoo, really isn’t very good for driving referral traffic. This is at least the case when it comes to news publishers as new data from Parse.ly finds. This week, Nieman Lab shared data from t...
02.12.2015	The Attention Economy And The War Over Measurement	Tim Chang Contributor Tim Chang is a partner at Mayfield who champions entrepreneurs creating companies that leverage new media/tech platforms, populist commerce and digital health. More posts by this contributor It’s called virtual “realit...
24.11.2015	Social overtakes search for referral traffic on news stories	Many big stories, including Cecil the Lion, Charlie Hebdo and Ahmed Mohamed, were driven by social You get your news online. That is pretty much a given at this point. Now comes the next question: where are those stories coming from? Where ...
23.11.2015	Social media drove more referrals than search for 2015’s biggest news stories	Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. Publishing analytics provider Parse.ly wanted to find out where web traffic for 2015’s top news stories came from — search engines or s...
23.11.2015	Social media drove more referrals than search for 2015’s biggest news stories	Publishing analytics provider Parse.ly wanted to find out where web traffic for 2015’s top news stories came from — search engines or social networks. The company found that social media continues to account for a large and growing portion ...
23.11.2015	5 easy and effective tips to scale-up your startup	Okay. So you've started your dream business, your very own start-up. If starting your own venture is difficult, scaling it up is an uphill task too. Like they say, becoming successful is one thing, maintaining the success is another. Scalin...
03.07.2015	Ophan: Inside the Guardian’s data-driven newsroom	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! The Guardian newspaper has come a long way since ...
29.01.2015	Publishing analytics platform Parse.ly reinvents itself to keep up with the industry	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Online publishers have been furiously testing out...
29.01.2015	Publishing analytics platform Parse.ly reinvents itself to keep up with the industry	Online publishers have been furiously testing out different content models. To keep up with them, publishing analytics provider Parse.ly today announced a new version of its platform. The new release is “an entirely new platform, built on e...
17.04.2014	Q-Sensei wants to make ‘enterprise search’ deeper, faster, more powerful	Q-Sensei took some time to find itself, but now that its team has a focus, they’re doubling down on a strategy they believes has legs — once people get it. The basic idea is metadata based search for big companies. Have you ever gone lookin...
17.10.2013	The rise of ‘dark search’ is great for publishers, bad for keyword stuffers	At Google, the keyword is inching towards its inevitable, overdue demise. But then again, maybe it’s already dead. Over the past few months publishers have seen a dramatic rise in the amount of traffic from Google that’s been stripped of ke...
26.08.2013	Parse.ly nabs $5 million to keep you clicking on Grumpy Cat (updated)	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Updated 9:10 p.m. with comment from Blumberg Capi...
26.08.2013	Parse.ly Raises $5M in Series A	NEW YORK, NY, Content performance authority, today announced it has raised an additional $5 million in a series A funding round. >> Click here for more funding data on Parse.ly >> To export Parse.ly funding data to PDF and E...
26.08.2013	Parse.ly Raises $5M in Series A Funding	Parse.ly, a New York City-based content performance authority platform, raised an additional $5m in Series A funding. The round was led by Grotech Ventures with participation from Blumberg Capital, ff Venture Capital, and FundersClub. The c...
26.08.2013	Parse.ly Raises $5M For Predictive Analytics Platform That Helps Media Companies Decide What To Publish	Parse.ly has raised $5 million for its platform to do analysis of web site data that does natural language processing (NLP) to define semantic relationships in data, primarily for digital media companies. The funding round was led by Grotec...
29.11.2012	Content Optimization Platform Parse.ly Scores Biggest Customer Yet With Reuters; Now On Track For Profitability By Q1 2013	Parse.ly, the content optimization platform for publishers which emerged from stealth in January has been flying under the radar when it comes to press, but has growing the size of its customer base over the past year. The company recently ...
25.08.2012	Coders Can’t Put Writers Out Of A Job Yet, But We’d Better Watch Our Backs	Last week The New York Times ran a story by John Markoff about robots replacing human workers. Andrew McAfee, co-author of the excellent Race Against The Machine followed up with a post of his own. The gist: technology and automation lead t...

Parsely

Investors 2

Funding Rounds 1

Mentions in press and media 23

Reviews 0