plista is a global platform for data-driven native advertising in premium editorial environments and offers advertisers and publishers direct, single-source access to a broad portfolio of native solutions. With its proprietary real-time Recommendation Technology, plista is able to deliver both content and advertising that matches users’ individual interests – across all channels and devices.
plista’s native ad formats stand out through their strong engagement character and enable advertisers to efficiently target audiences along the entire sales funnel.
At the same time, thousands of premium publishers are working successfully with plista in order to achieve outstanding content monetization, increased website stickiness and sustainable traffic growth.
plista employs over 200 people worldwide and offers its native solutions on four continents.
plista’s native ad formats stand out through their strong engagement character and enable advertisers to efficiently target audiences along the entire sales funnel.
At the same time, thousands of premium publishers are working successfully with plista in order to achieve outstanding content monetization, increased website stickiness and sustainable traffic growth.
plista employs over 200 people worldwide and offers its native solutions on four continents.
plista’s native ad formats stand out through their strong engagement character and enable advertisers to efficiently target audiences along the entire sales funnel.
At the same time, thousands of premium publishers are working successfully with plista in order to achieve outstanding content monetization, increased website stickiness and sustainable traffic growth.
plista employs over 200 people worldwide and offers its native solutions on four continents.
plista’s native ad formats stand out through their strong engagement character and enable advertisers to efficiently target audiences along the entire sales funnel.
At the same time, thousands of premium publishers are working successfully with plista in order to achieve outstanding content monetization, increased website stickiness and sustainable traffic growth.
plista employs over 200 people worldwide and offers its native solutions on four continents.
Location: Germany, Berlin
Phone: +49 30 47375370
Total raised: $3.35M
Investors 3
| Date | Name | Website |
| - | Capnamic V... | capnamic.c... |
| - | Omnes Capi... | omnescapit... |
| - | High-Tech ... | htgf.de |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 23.11.2010 | Series A | $3.35M | - |
Mentions in press and media 17
| Date | Title | Description |
| 08.04.2023 | Startup Showcase: plista – Data-Driven Native Advertising and Content Distribution Platform | In today’s digital world, advertising is a crucial aspect of any business. However, the challenge is to make advertising personalized and non-intrusive for the user. plista, a Berlin-based startup, provides a data-driven platform for target... |
| 11.01.2014 | GroupM to Acquire Plista | Global media investment management company GroupM agreed to acquire Plista, a Berlin, Germany-based digital media specialist. The amount of the deal was not disclosed. Founded in 2008 by Dr. Dominik Matyka, Christian Laase, Andreas Richter,... |
| 04.07.2012 | London, Paris, Berlin and Beyond — A Plea For Europe’s Tech Events To Sync | A couple of years ago I was a tad depressed. Let me tell you why. Covering the European tech startup scene was a mess. Every local Tech God was trying to re-create their version of “The” European tech conference without any idea of the syne... |
| 23.11.2010 | Plista secures €2.5m in Series A funding for its contextual advertising platform | Plista, the self-declared “preference-based advertising network” that is primarily targeted towards monetizing publishers and major outlets, is raising €2.5 million in a Series A funding from Crédit Agricole Private Equity and NWZ publishin... |
| 23.09.2010 | The 2010 Bully Award winners are… Germany and the UK top the list | The winners of the 2010 Bully Award – all thirty of them – were announced last night at the White Bull Summit 2010 in Barcelona, honouring the leading European technology, media and telecommunications (TMT) companies. Germany and the UK top... |
| 30.08.2010 | White Bull takes a snapshot of Europe's hottest tech companies | There’s a brand new tech awards in town called the Bully Award (no, it’s not for rewarding the big angry kid at school) and it’s being put together by the people behind a new European tech event organiser, White Bull Summits. Although you c... |
| 13.05.2010 | Next10: plista expects new funding round, launches one-click ad creator | Last summer, plista closed a Series B round with Dumont Ventures and Hightech Gründerfonds. Now the company is preparing to raise more capital. TechCrunch Europe sat down with CEO Dominik Matyka at this week’s Next2010 in Berlin. According ... |
| 20.08.2009 | Plista raises millions for B2B marketing | With launch of OnSite Recommendations, Plista enlisting user support for site publishers Plista, provider of enhanced marketing and advertising models based on personalization, today announced the closing of a second round of funding. Thoug... |
| 20.08.2009 | Plista gets more funding and launches its B2B operations | High-Tech Gründerfonds and DuMont Venture has joined existing investors Draper Investment Company and the Business Angel Peter Schüpbach in a new round of financing for Plista. The deal is rumored to be in the low seven figures. Today Plist... |
| 05.04.2009 | The Next Web Is Just Around The Corner (The Conference, That Is) | The Next Web Conference 2009 in Amsterdam is quickly approaching, and it’s promising to be a good show again this year even if it won’t be Erick Schonfeld moderating the event this time. TechCrunch Europe’s Mike Butcher will be there though... |
Show more