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Polar

http://polar.me/

Last activity: 15.03.2021

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Categories: AdTechBusinessLearnManagementMediaNewsPlatformProductSocialTechnology

Polar provides creative advertising technology to media agencies and publishers.

Our business has over 200 clients in 30 countries, including the likes of IPG, GroupM, News Corp, USA TODAY, The Telegraph, NBC and more. The company was founded in 2008 as Polar Mobile, and has had several successful chapters over the past decade.

Our Social Display product makes it easy for advertisers to repurpose their social ads from Facebook and Instagram to run them on websites as paid display ads. Over 5,000 advertisers have run over 3 billion Social Display ads using Polar’s technology in the past year.

Visit www.polar.me to learn more and www.polar.me/culture to learn more about how we work.

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Location: Canada, Ontario, Toronto

Employees: 11-50

Founded date: 2008

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Investors 1

Date	Name	Website
-	Open Field...	ofcap.com

Mentions in press and media 22

Date	Title	Description
15.03.2021	Following significant growth, Polar spins out ad product into standalone business	Toronto-based advertising tech company Polar has spun out its programmatic ad product for brands and agencies into a new business, Nova, that will operate within Polar. Polar provides two types of ad products: publisher ad products, and pro...
13.10.2016	Publishers are missing the jump from desktop to mobile	Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. A very familiar story is unfolding beneath our feet. Consumer behavior changed over the past 20 years as audiences shifted from traditi...
27.09.2016	4 graphs show the state of Facebook and Google’s revenue dominance	Our industry faces a well-known duopoly: Facebook and Google command an ever-increasing share of digital ad spend, both in the US and globally. I recently dug into the data and forecasts available to better quantify just how much Facebook a...
27.09.2016	4 graphs show the state of Facebook and Google’s revenue dominance	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Our industry faces a well-known duopoly: Facebook...
10.08.2015	5 best practices for getting mobile users to pay attention to your native ads	This sponsored post is produced in association with YeahMobi. The drumbeat around native mobile advertising has been intense lately. And with good reason. Consumers are spending more time on their mobile devices — and their beloved mobile a...
07.06.2015	How to build a world-class team without funding	Gaurav Jain is a Principal at Founder Collective, an early stage VC firm based in Cambridge and NYC that has made investments in 150 companies including Uber, Buzzfeed, and Makerbot. He cofounded Polar and was an early Product Manager for A...
07.06.2015	How to build a world-class team without funding	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Gaurav Jain is a Principal at Founder Collective,...
22.03.2015	Abraham Maslow would have been a horrible venture capitalist	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Gaurav Jain is a Principal at Founder Collective,...
22.03.2015	Abraham Maslow would have been a horrible venture capitalist	Gaurav Jain is a Principal at Founder Collective, an early stage VC firm based in Cambridge and NYC that has made investments in 150 companies including Uber, Buzzfeed, and Makerbot. He cofounded Polar and was an early Product Manager for A...
11.02.2015	Bubble talk: 15 reasons it’s not 2000 all over again	Gaurav Jain is a Principal at Founder Collective, an early stage VC firm based in Cambridge and NYC that has made investments in 150 companies including Uber, Buzzfeed, and Makerbot. He cofounded Polar and was an early Product Manager for A...
24.10.2014	4 big threats native advertising faces in 2015	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Recently I’ve been hosting roundtable discussions...
24.10.2014	4 big threats native advertising faces in 2015	Recently I’ve been hosting roundtable discussions over dinner in New York and London with publishing executives who are betting big that native advertising will drive major revenue growth in 2015 for their businesses. We often end up debati...
22.04.2014	Native ads get their own exchange on Twitter’s massive MoPub network	Nearly six months after its acquisition, Twitter-owned MoPub is launching its mobile-focused native ad exchange to the public. MoPub first began testing the native ad service with a limited number of publishers a few months ago. MoPub has l...
22.04.2014	Native ads get their own exchange on Twitter’s massive MoPub network	Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. Nearly six months after its acquisition, Twitter-owned MoPub is launching its mobile-focused native ad exchange to the public. MoPub fi...
05.03.2014	TripleLift snaps up $4M to truly automate native advertising	TripleLift, an ad-tech startup riding the native advertising wave, just raised a $4 million round of funding. Led by True Ventures, this new round will help two-year-old TripleLift expand its engineering and sales team. Co-founder Eric Berr...
05.03.2014	TripleLift snaps up $4M to truly automate native advertising	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! TripleLift, an ad-tech startup riding the native ...
24.01.2014	Forget scale, the key to native ads is quality	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! 2014 is poised to be a big year for “native adver...
24.01.2014	Forget scale, the key to native ads is quality	2014 is poised to be a big year for “native advertising” as it goes from an industry buzzword, commonly used and inconsistently defined, to a meaningful share of revenue for most publishers. Or at least that’s what I asked Santa for a few w...
23.01.2014	So we all know what native ads are, right? Maybe not	Native ads are almost all I talk about. From dawn until dusk I speak to publishers across the UK and North America about their native advertising efforts. You’d think that would make it easy for me to explain what they are, but there are ac...
26.09.2013	5 things you should know when pricing your seed round	Gaurav Jain is a Principal at Founder Collective, one of the most active seed funds in the country. Follow him on Twitter @gjain. Pricing your seed round is more of an art than a science. Of course, there are some benchmarks and comparables...
26.09.2013	5 things you should know when pricing your seed round	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Gaurav Jain is a Principal at Founder Collective,...
29.07.2013	Polar Adds MediaVoice Native Ad Platform, Drops ‘Mobile’ From Its Name In Cross-Platform Rebrand	Native ads are all you hear about in media properties these days, thanks in no small part to big pubs like BuzzFeed wholeheartedly embracing the format, and Twitter and Facebook trying it out, too. Native ads tend to resemble the advertoria...

Polar

Investors 1

Mentions in press and media 22

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