| Date | Title | Description |
| 01.09.2026 | PurpleLab Launches CARES: A New Center for Advancing Real-World Evidence Studies | New initiative unites academic institutions, research networks, and patient communities around a shared mission: evidence with purpose.
With PurpleLab CARES, we’re demonstrating what our data can do in the hands of researchers, academic par... |
| 06.08.2026 | PurpleLab Wins the 'Cross-Channel Measurement Platform of the Year' MarTech Breakthrough Award | PurpleLab has been recognized for leading innovation in healthcare marketing measurement, reshaping how brands engage, convert, and grow.
NEW YORK, NY, UNITED STATES, August 6, 2026 /EINPresswire.com/ -- PurpleLab®, a leading provider of re... |
| 09.07.2026 | PurePlay AI and PurpleLab Launch Mid-Funnel Pharma Optimization with Embedded Pulse | The Goldilock signal – between Audience Quality and Script Lift
It delivers 24-hour Rx attribution at the impression level, eliminating token chains and introducing patient-visit measurement as the missing mid-funnel KPI.
NEW YORK, NY, UNIT... |
| 22.06.2026 | PurpleLab Debuts Identity Resolution Product to Bridge Partners' De-Identified Health Data in Privacy-Protected Setting | New solution enables cross-partner measurement, attribution, and analytics across de-identified patient and HCP data, in a privacy-preserving architecture.
Healthcare organizations have invested heavily in data, but identity fragmentation h... |
| 28.04.2026 | PurpleLab Launches Eligibility Alerts Solution, Giving Pharma Marketers 4–7 Days of Pre-Visit Intelligence | Reach audiences earlier, improve targeting efficiency, and drive higher ROI.
PHILADELPHIA, PA, UNITED STATES, April 28, 2026 /EINPresswire.com/ -- PurpleLab, a leading healthcare analytics company specializing in real-world data and audienc... |
| 05.03.2026 | PurpleLab and Decentriq Launch the Industry’s First Social Media Measurement Solution for Healthcare | Pharma advertisers can now connect social media campaign performance to real-world patient outcomes for the first time ever.
PHILADELPHIA, PA, UNITED STATES, March 5, 2026 /EINPresswire.com/ -- PurpleLab®, a leading healthcare analytics com... |
| 24.02.2026 | PurpleLab Joins the Video Advertising Bureau (VAB), Expanding Omnichannel Healthcare Advertising and Measurement into TV | WAYNE, PA, UNITED STATES, February 24, 2026 /EINPresswire.com/ -- PurpleLab®, a leader in healthcare data and measurement solutions, today announced that it has joined the Video Advertising Bureau (VAB), further expanding its commitment to ... |
| 11.02.2026 | PurpleLab Expands Access to Real-World Healthcare Data via Databricks and Snowflake | WAYNE, PA, UNITED STATES, February 11, 2026 /EINPresswire.com/ -- PurpleLab®, the healthtech company empowering teams to leverage insights that improve health outcomes, announced the availability of its provider and claims-based data soluti... |
| 07.01.2026 | PurpleLab® Launches End-To-End Campaign Measurement With Self-Service Flexibility | WAYNE, PA, UNITED STATES, January 7, 2026 /EINPresswire.com/ -- PurpleLab®, a healthcare analytics company powering real‑world data through an infrastructure of more than 14 billion annual claims from a robust network of sources, 3 million+... |
| 03.10.2025 | IQM Named Best Demand Side Technology at the 2025 AdExchanger Awards | IQM Advertising Corporation, the global media buying platform empowering advertisers in the most regulated verticals to use and enhance their data to make better ad buying decisions, is proud to announce that it has been named Best Demand S... |
| 09.09.2025 | InsightsRx and PurpleLab Partner to Transform Pharma Media Optimization with Real-Time Measurement | InsightsRx
Partnership introduces smarter, real-time HCP and DTC optimization leveraging PurpleLab's data and InsightsRx's proprietary algorithmic intelligence.
EAST WINDSOR, N.J., Sept. 9, 2025 /PRNewswire-PRWeb/ -- InsightsRx, a healthcar... |
| 09.09.2024 | PurpleLab® Introduces ‘Audience Builder’ | PurpleLab®, the healthcare analytics platform with one of the largest medical and pharmaceutical databases in the United States, announced the introduction of Audience Builder, a new solution for advertisers that simplifies the use of compl... |
| 23.08.2024 | Simulmedia Debuts Cross-Channel Offering | Simulmedia is excited to announce a powerful new offering within its TV+ Advertising Platform, specifically designed to help pharma marketers maximize the efficiency of their linear and streaming TV campaigns. This innovative pharmaceutical... |
| 25.07.2024 | Viant, Havas Media Achieve 100% Scale, 93% Reach in Cookieless Test | Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced the successful execution of a cookieless advertising test conducted in partnership with Havas Media Network, one of the world’s largest global co... |
| 18.01.2024 | Viant Integrates With PurpleLab | Setting a new standard for measurement solutions and advanced analytics in healthcare advertising
Viant Technology Inc. , the leading people-based advertising technology company, announced a new integration with PurpleLab, a healthcare anal... |
| 18.10.2023 | Heard at HLTH: Healthcare Execs Share Perspectives on AI, Virtual Health and Value-based Care | At the HLTH 2023 event earlier this month, executives from some of the biggest names in health tech shared what they are doing to address some of the painpoints in healthcare with members of the MedCity News editorial team.
Dan Shur, chief ... |
| 12.09.2022 | PurpleLab Secures $40M for No-Code Healthcare Analytics Platform | What You Should Know:
HealthNexus™, the company’s no-code analytics platform empowers life science, payers, providers, and other healthcare stakeholders to develop real-world evidence (RWE) that novel therapeutics or clinical strategies are... |
| 12.09.2022 | PurpleLab Raises $40M in Series B Funding | PurpleLab, a Wayne, PA-based health tech company, raised $40M in Series B funding.
The round was led by Primus Capital, which joined Edison Partners.
The company intends to use the funds to accelerate investments in new data assets, product... |
| 20.10.2021 | Edison Partners Promotes Gregg Michaelson to General Partner, Jennifer Lee to Partner, and Joseph Giquinto to Chief Financial Officer | "Gregg, Jennifer and Joe have each played a significant role in the success of our strategy through their hard work, dedication, vision and leadership."
PRINCETON, N.J. (PRWEB) October 20, 2021
Edison Partners, the growth equity i... |
| 08.08.2019 | Top tech startup news for today, Thursday, August 8, 2019 | Good morning! Below are some of the top tech startup news for today, Thursday, August 8, 2019.
Facebook wants you to subscribe to its streaming video services, but it’s missing the most popular options. Facebook is trying really hard to se... |
| 08.08.2019 | Daily funding roundup - August 8th, 2019 | BEynd raised $2M; Dadi closed $5M; Opsani secures $10M; Pathstream landed $12M
BEynd: BEynd is to help companies create fierce customer loyalty through a transparent and collaborative customer on-boarding experience. BEynd has raised $2 mil... |
| 08.08.2019 | PurpleLab Raises $3M in Growth Financing | PurpleLab, a Furlang, PA-based healthcare data and analytics platform, raised $3m in growth financing.
Edison Partners made the investment.
The company will use the capital to further scale its technology and accelerate our sales and market... |
| 08.08.2019 | PurpleLab Raises $3M | PurpleLab, a healthcare data and analytics platform, today announced raising $3 million in growth financing from Edison Partners. PurpleLab will use the capital to bolster its analytics capabilities and sales and marketing operations.
Provi... |
| 08.08.2019 | PurpleLab Raises $3M | PurpleLab, a healthcare data and analytics platform, today announced raising $3 million in growth financing from Edison Partners. PurpleLab will use the capital to bolster its analytics capabilities and sales and marketing operations.
Provi... |
| 08.08.2019 | PurpleLab Lands $3M to Expand Healthcare Data and Analytics Platform | PurpleLab, a Furlong, PA-based healthcare data and analytics platform has raised $3 million in growth financing from Edison Partners. PurpleLab plans to use the capital to bolster its analytics capabilities and sales and marketing operation... |
| - | Purple Lab | “We turn Connected Real World Data into Actionable insights” |
