Redefine Meat
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Redefine Meat

https://redefinemeat.com/
Last activity: 08.09.2026
Active
Categories: BeverageFoodTechPageProductTechnology
With cutting-edge technology, we've created plant-based ‘New Meat’ that has the same flavor, texture, and versatility as animal meat. We offer a wide range of products suitable for any type of cuisine and cooking style.

We want our Facebook page and community to be light-hearted - a place where people can talk all things plant-based New-Meat.

We encourage everyone to follow Facebook’s guidelines and reserve the right to remove anything that we deem:

• Abusive, defamatory, or obscene
• Offensive, graphically or in tone
• Comments that are off-topic

Additionally, we reserve the right to block or ban anyone from the Redefine Meat page for violation of any of the above-mentioned guidelines.
Likes
10.48K
Followers
9.83K
Website visits
96.7K /mo.
Mentions
85
Location: Israel, Center District, Rehovot
Employees: 51-200
Total raised: $170M
Founded date: 2018

Investors 4

Funding Rounds 3

DateSeriesAmountInvestors
27.01.2022-$135M-
16.02.2021Series A$29M-
11.09.2019Seed$6M-

Mentions in press and media 85

DateTitleDescription
08.09.2026Veg-Led Food & Plant-Based Alternatives Can Coexist, Says Redefine Meat After Doubling UK Footprint5 Mins Read Redefine Meat has gained a listing for its 3D-printed meat alternatives at nearly 400 Tesco stores, marking a significant expansion less than a year after it entered UK supermarkets. “We don’t think the future of plant-based foo...
12.08.2026Future Food Quick Bites: Fitgreenmind at Dean&David, Lidl x Olio & Plant-Based China3 Mins Read Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Fitgreenmind’s partnership with Dean&David, Plantstrong’s packaging refresh, and Lidl’s extended food waste c...
28.10.2025Plant-Based Products Hit with Labeling Restrictions in Switzerland and the NetherlandsThe Netherlands Food and Consumer Product Safety Authority (NVWA) has issued a warning to several companies, including major producers of plant-based meat substitutes, regarding the use of the term “minced meat” on product labels. The warni...
13.10.2025Redefine Meat Gains Listing at Asda, Marking Its First Launch at a UK Big Four SupermarketRedefine Meat, a producer of plant-based “new-meat” products developed in collaboration with meat experts, has launched at major UK supermarket chain Asda. It is the brand’s first brick-and-mortar listing in the UK, and its first launch at ...
08.10.2025EU Vote Bans Terms Like “Burger” and “Sausage” for Plant-Based AlternativesThe European Parliament voted today to prohibit the use of traditional meat-related terms for plant-based products. The vote, which passed with 355 in favor, 247 against, and 30 abstentions, effectively bans terms such as “burger,” “sausage...
11.09.2025Vegconomist Holds Its First ‘Update’ Panel Live at Anuga AlternativesFrom Online Updates to On-Stage Conversations 👉 Join us on October 4, 2025, from 11:00 to 11:45 on the Horizon Stage in Hall 1 for the Anuga Alternatives Opening Panel by vegconomist. For the very first time, vegconomist’s update webtalk wi...
19.08.2025Redefine Meat’s Plant-Based Flank Steak Moves from Frozen to Fresh in SwitzerlandRedefine Meat has introduced its plant-based Redefine Flank Steak as a fresh product in select Coop grocery stores across Switzerland. Previously available only in frozen form, the product is now offered in the refrigerated section to meet ...
29.07.2025Redefine Meat Rolls Out New Spicy Shawarma to Plant-Based Lineup at OcadoRedefine Meat has introduced a new Shawarma product to its range, now available on Ocado. The Shawarma, which is sold frozen, offers consumers a flavorful and protein-rich alternative for a variety of sandwich options, including wraps, pita...
12.06.2025Redefine Meat Introduces Plant-Based Burgers and Mince with 90% Less Saturated FatRedefine Meat has launched a new line of plant-based products aimed at improving the taste and nutritional profile of its offerings. The next-generation Redefine Burger and Redefine Beef Mince are set to hit retail shelves across the Nether...
26.05.2025Redefine Meat: “Innovations Should be Focused on Creating New Plant-based Experiences That Will Attract Consumers New to the Category”In a fast-evolving alt-protein landscape, consumer loyalty and consistent product quality have become critical benchmarks for success. We sat down with Edwin Bark, SVP and General Manager EMEA at Redefine Meat, to discuss the company’s stra...
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