| Date | Title | Description |
| 13.10.2021 |
Former Rubicon Project Founder Launches Startup Investment Fund
| The former CEO and founder of Los Angeles-based advertising exchange Rubicon Project, Frank Addante, has launched a new, startup investment fund, he announced on Wednesday, saying that after a brief foray into retirement he decided to launc... |
| 29.09.2020 | User-Generated Audio Branding: What You Need To Know To Ride The Next Sonic Wave | “The public has an appetite to interact with your brand on a deeper level than you think. It’s ... [+] insulting to slap them with an inflexible repeated mantra." - Sean Thornton, Audio UX (Photo by Joseph Branston via Getty Images)Fut... |
| 28.05.2020 | Watch: How Women Can Build Confidence in a Virtual World | The latest edition of our dot.LA Convenes series, devoted to empowering women in tech, focused on "Building Confidence in a Virtual World."
dot.LA Convenes: Building Confidence in a Virtual World youtu.be
As movements such as Time... |
| 21.10.2019 | Rubicon Project Acquires RTK.io, For $11M | Rubicon Project (NYSE:RUBI), a Los Angeles, California-based global exchange for advertising, acquired RTK.io, a New York City-based provider of tools and services for publishers to control header bidding, for $11m.
RTK’s technology and tea... |
| 14.09.2017 | Jason Miller, combating online ad fraud, and rock star marketing tactics – VB Engage | This week, Travis and Stewart interview Jason Miller, head of content at LinkedIn, who shares everything we need to know about door handles and marketing, rock ‘n’ roll, and what the future holds for content marketing. He not only drops a s... |
| 14.09.2017 | Jason Miller, combating online ad fraud, and rock star marketing tactics – VB Engage | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
This week, Travis and Stewart interview Jason Mil... |
| 28.03.2017 | Monetizing your mobile app doesn’t have to suck | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Presented by Rubicon Project
If you’re a mobile publisher or app developer, you have likely experienced at least one roadblock when it ... |
| 29.11.2016 | The promise of header bidding: Opening up premium inventory to programmatic channels | Presented by Rubicon Project
Everyone is talking about the promise of header bidding, but what does it really mean to the future of publishing and mobile monetization? Header bidding is leveling the playing field by allowing sellers to make... |
| 30.08.2016 | Flipboard’s new marketplace lets brands buy ads programmatically | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Flipboard has launched a new way for brands to advertise on its publishing platform with the creation of a private premium marketplace.... |
| 27.08.2015 | How to bring users back to your app with real-time bidding tools | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Congratulations! You’ve already figured out what should have been the hard part: Getting people to download your app. But as you now kn... |
| 27.08.2015 | How to bring users back to your app with real-time bidding tools | Congratulations! You’ve already figured out what should have been the hard part: Getting people to download your app. But as you now know, that’s not even the half of it. Once they’ve installed it, how do you get your customers to actually ... |
| 29.07.2015 | Another advertising platform throws its hat in the DC political ring | It’s stakes-raising season for the advertising world, apparently.
California video advertising company TubeMogul announced this week the opening of a new D.C. office, to focus on political clients.
“Washington is poised for meaningful digit... |
| 24.07.2015 | Digital ad giant opens DC office to engage with political clients | California digital advertising platform Rubicon Project is opening up a D.C. office, just in time to offer its services to lobbyists and political staffers as the election season begins.
The company runs an automated cloud-based online adve... |
| 01.04.2015 | Rubicon CEO predicts ad tech will both consolidate and boom | The ad tech industry will undergo a “combination of consolidation and expansion,” Rubicon Project CEO and founder Frank Addante told VentureBeat today, the day after his company announced its purchase of intent marketing firm Chango.
“Proba... |
| 01.04.2015 | Rubicon CEO predicts ad tech will both consolidate and boom | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
The ad tech industry will undergo a “combination ... |
| 07.09.2014 | FitLine Monitors Your App Usage Like A Fitness Tracker | If you’re the kind of person who attends hackathons on a regular basis, chances are you spend some of your time on your laptop or smartphone on activities that, in hindsight, probably aren’t actually worth your attention.
Knowing its audien... |
| 20.03.2014 | Ad platform Rubicon Project sets $108M IPO | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Advertising platform Rubicon Project has announce... |
| 20.03.2014 | Ad platform Rubicon Project sets $108M IPO | Advertising platform Rubicon Project has announced terms for an initial public offering today that will have the company seeking to raise $108 million.
Rubicon Project operates an automated digital ad exchange that allows you to both buy an... |
| 29.11.2013 | Rubicon Project Hires Craig Mytton as Head of Buyer Cloud for UK and Ireland | Mytton to lead team working with agencies, trading desks, ad networks, DSPs and other buying partners
Former Head of RTB Demand Luke Fenney becomes Head of Yield Management, International and Luke Rimmington joins from Xaxis
Craig Mytton
LO... |
| 21.11.2012 | Chango Raises $12M in Funding | Chango Inc., a ‘Programmatic Marketing Platform’ for managing real-time data-driven digital advertising, has raised $12m in funding.
Backers include existing investors iNovia, Rho Canada Ventures, Metamorphic Ventures, Mantella Venture Part... |
| 21.11.2012 | Ad Targeting Service Chango Raises $12M To Fund Expansion, Launches New Programmatic Marketing Platform | The Toronto-based online advertising and marketing company Chango just announced that it has raised $12 million. All of the participants in Chango’s last funding round also participated in this one, including iNovia, Rho Canada Ventures, Me... |
| 23.05.2012 | Rubicon Project Acquires Mobsmith To Expand Into Mobile Ads | Online advertising company Rubicon Project just announced that it’s getting into the mobile market by acquiring a startup called Mobsmith.
The financial terms of the deal were not disclosed in the announcement, but AllThingsD is hearing tha... |
| 25.02.2012 | When Bots Go Mad | There may or may not be robots that are truly “good” someday, but there will probably be bad robots, if there aren’t already. If not bad robots, then bad robot situations. You can catch a taste of the feeling of what might go wrong in the r... |
| 21.12.2011 | Ticketmaster looks inward to mine for gold, hires data science expert (exclusive) | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
The science of selling tickets may appear simple,... |
| 21.12.2011 | Ticketmaster looks inward to mine for gold, hires data science expert (exclusive) | The science of selling tickets may appear simple, but ticketing giant Ticketmaster is sitting on a treasure trove of unexplored transaction data, and even social data, it can use to better understand its customers and sell more tickets. To ... |
| 28.09.2011 | Self-Service Ad Platform isocket Grabs More Funding; Partners With Google; Steals Rubicon Exec | isocket, a startup that makes it easy to buy and sell online advertising, is making a few big announcements today, including the closing of a multi-million dollar series A round of funding from their existing seed investors (the startup rai... |
| 12.04.2011 | TubeMogul Relaunches As A Video Advertising Platform | For the past four years, TubeMogul has built itself up as one of the premier tools for online video producers to syndicate and analyze their online videos across the Web. Last year, it launched a video ad network called PlayTime that took a... |
| 01.11.2010 | The Rubicon Project Raises Another $18 Million, Completes Fox Audience Network Acquisition | The Rubicon Project, a Los Angeles based display ad optimization platform, confirmed today that it has completed its acquisition of parts of the Fox Audience Network from News Corp. I outlined the main details of the deal last week. Rubicon... |
| 01.11.2010 |
Rubicon Project Raises $18M, Buys Fox Audience Network
| Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. Rubicon said that the new funding round came from News Corporation, Clears... |
| 28.10.2010 | In Preparation For Sale To Rubicon Project, Fox Audience Network Fires Half Its Staff | News Corp is on the verge of unloading another one of its digital businesses under Fox Interactive Media, the Fox Audience Network (FAN), to Los Angeles-based ad-optimization startup The Rubicon Project. The deal has not been signed yet and... |
| 25.05.2010 | The Rubicon Project Buys Malware Security Company SiteScout | Los Angeles-based digital advertising company The Rubicon Project this morning announced that it has acquired SiteScout, a four-year-old security technology company based in Seattle.
SiteScout essentially helps online publishers protect the... |
| 13.05.2010 |
Rubicon Project: 25 Percent Growth In Ad Spending In Q1
| Los Angeles-based Rubicon Project is reporting today that there was a 25 percent, year-over-year growth in online ad spending, according to the firm's Q1 2010 Online Advertising Market Report. The firm, which has been analyzing Internet adv... |
| 05.04.2010 | Former AOL, Experian Executives Join Rubicon Project | Digital advertising company Rubicon Project has landed a pair of Internet marketing vets in an effort to broaden its management team with experienced executives.
The LA-based company has hired Ben Trenda, formerly VP of Global Partnerships ... |
| 19.02.2010 | The Rubicon Project Says Ad Server Is Dead, Details Future Plans | Digital advertising infrastructure company the Rubicon Project today at the PaidContent 2010 conference has outlined its corporate strategy going forward. Essentially, the company is declaring that you’ll soon be able to stick a fork in the... |
| 19.02.2010 | Ad serving startup Rubicon takes aim at Doubleclick | The volume of web content has exploded over the last decade, producing a glut of ad inventory and dramatically reducing the ad rates publishers can charge. At the PaidContent 2010 conference today in New York, ad serving startup the Rubicon... |
| 22.09.2009 | Rubicon Project Gets $9 Million Investment | - |
| 22.09.2009 | The Rubicon Project adds $9M to its Series C Venture Funding Round | The Rubicon Project, an Internet advertising infrastructure company, has added $9m to its Series C venture funding bringing total financial investments to $42m.
The round was lead by GE/NBCU’s Peacock Equity Fund with participation from exi... |
| 13.04.2009 | Rubicon Project raises more money, says ad optimization business is looking up | For many young companies in the advertising industry these days, the recent economic downturn is ugly.
But the Rubicon Project, a company that helps take ads from ad networks and place them on publishers’ web sites, says it grew revenue by ... |
| 13.04.2009 | Collective Media collects funding | Online ad network Collective Media has closed $20 million in Series B funding led by Accel Partner
New York based, Collective Media, has closed $20 million in Series B financing, led by Accel Partners in conjunction with iNovia capital.
The... |
| 20.11.2008 | YieldBuild Launches Self-Serve Ad Optimization In Public Beta | YieldBuild, an ad optimization platform that helps users manage multiple ad networks and position advertisements on their webpages, has launched its self-service program to the public. When we last covered the company, YieldBuild was still ... |
| 03.11.2008 | Is the sky falling on online advertising? | JP Morgan cuts online ad forecasts, Rubicon and Pubmatic Q3 reports show declines
When I opened my inbox this morning, one of the first emails I saw was the one from Imran Khan, Internet and media analyst at JP Morgan.
Not surprisingly, it ... |
| 03.11.2008 | Reports: Do you prefer your banner ad revenue weak, or really weak? | Prices for banner ads dropped eleven percent across 270 ad networks last quarter, a new report by ad-matching company The Rubicon Project shows. It’s hardly surprising that this form of online advertising is getting hit by the economic down... |
| 24.09.2008 | Mayfield, a dot-com juggernaut without a recent home run, raises $395 million fund | As the world sits of the doorstep of the biggest financial disaster since 1931, is Silicon Valley biting its nails? Mayfield Fund doesn’t think so. The firm, once considered the peer of the biggest names in venture capital, has raised a $39... |
| 15.04.2008 | 2,100 People Party In LA With PopSugar And TechCrunch, Raise $13k For OpenId And DataPortability | The PopSugar/TechCrunch Geek Goes Chic party in Los Angeles is over. The final count – over 1,300 paid attendees plus another 800 on the private guest list. In all, over 2,100 people attended the event last Thursday.
It was our largest even... |
| 10.04.2008 | Final Details For Tonight's Sold-Out PopSugar/TechCrunch MeetUp in LA (For The 2,000 Of You Who Are Coming) | Tonight’s TechCrunch MeetUp in LA co-hosted with PopSugar is sold out. For the 2,000 of you coming (and 500 on the wait list), here are the final details that you need to know.
MySpace will be spinning MySpace Music artists for us all night... |
| 28.01.2008 | Rubicon Project raises $15M to optimize online advertising | The Rubicon Project, which promises to help Web sites find the best ad networks to partner with, has raised $15 million in a second round of funding, led by the Mayfield Fund. With the Los Angeles company’s $6 million first round in October... |
| 27.01.2008 | The Rubicon Project Gets $15 Million in a Series B | The Rubicon Project, a meta ad network that helps Websites place and optimize ads from the hundreds of other ad networks out there, closed a $15 million B round just three months after raising a $6 million A round. Hopefully, they didn’t sp... |
| 25.10.2007 | YieldBuild’s ad optimization technology sophisticated, after all | YieldBuild aims to tweak the appearance of contextual ads to maximize revenue.
Earlier this week, I wrote that its technology was less sophisticated than that of a similar company called Rubicon Project, which we covered here — and did so b... |
| 23.10.2007 | Roundup: Google’s space-algae plans, Visto’s cries IPO, more | Here’s the latest action:
1)Google’s hires astronaut, funds algae-in-space research
2) Google slowly but surely moves apps to work offline
3) AdaptiveBlue makes its “Smart Links” smarter
4) YieldBuild wants to improve the placement and colo... |
| 08.10.2007 | The Rubicon Project helps publishers bring order to ad network chaos | With Google, Microsoft, Yahoo gobbling up ad network companies left and right, there’s a predictable result: Entrepreneurs create more ad networks.
However, if you’re a publisher of a Web site, and want to place ads on your site, sorting th... |
| 08.10.2007 | Rubicon Project Launches: A Network of Ad Networks | For those advertisers and Websites finding it difficult to keep up with the 300-plus ad networks out there, a new startup called the Rubicon Project promises to simplify the process of placing ads online. It provides one dashboard to manage... |
| 02.10.2007 | Rubicon Project helps publishers manage ad networks, raises $6M | (Update: Part of the financing was debt; we’ve updated accordingly)
The Rubicon Project, a startup that wants to streamline the process of dealing with multiple ad networks, has taken $6 million in venture and debt funding. It plans to star... |
| 02.10.2007 |
The Rubicon Project Raises $6M
| Los Angeles-based The Rubicon Project said Tuesday morning that the firm has raised $6M in a Series A venture round. The funding came from Clearstone Ventures, which invested $4M in the firm, alongside $2M in venture debt from Square1Bank. ... |
| 02.10.2007 | Internet Advertising Company The Rubicon Project Raises $6 Million Series A | The Rubicon Project is a Los Angeles based Internet advertising technology company. The company announced that they raised $6 million in funding for its operations. |
