Second Nature Brands is a leading creator of snacks and treats that make lives better, naturally.
Investing in new product development, thoughtful ingredient sourcing, and innovative business processes, Second Nature Brands is reimagining premium and better-for-you snacks and treats. Under its growing family of brands, Kar’s Nuts®, Second Nature Snacks®, and Sanders Chocolates®, Second Nature Brands has an extensive distribution network across the United States and a growing direct-to-consumer eCommerce presence.
Currently, Kar’s Nuts® and Second Nature Snacks® are two of the best-selling trail mix brands in the nation, including the #1 selling Kar’s Sweet ‘n Salty Mix. Sanders Chocolates is one of the largest kettle-cooked, small-batch crafter of sea salt caramel treats in the U.S.
Find out more at Second Nature Brands (www.secondnaturebrandsus.com), Kar’s Nuts (www.karsnuts.com), Second Nature Snacks (www.secondnaturesnacks.com), and Sanders Chocolates (www.sanderscandy.com).
Investing in new product development, thoughtful ingredient sourcing, and innovative business processes, Second Nature Brands is reimagining premium and better-for-you snacks and treats. Under its growing family of brands, Kar’s Nuts®, Second Nature Snacks®, and Sanders Chocolates®, Second Nature Brands has an extensive distribution network across the United States and a growing direct-to-consumer eCommerce presence.
Currently, Kar’s Nuts® and Second Nature Snacks® are two of the best-selling trail mix brands in the nation, including the #1 selling Kar’s Sweet ‘n Salty Mix. Sanders Chocolates is one of the largest kettle-cooked, small-batch crafter of sea salt caramel treats in the U.S.
Find out more at Second Nature Brands (www.secondnaturebrandsus.com), Kar’s Nuts (www.karsnuts.com), Second Nature Snacks (www.secondnaturesnacks.com), and Sanders Chocolates (www.sanderscandy.com).
Location: United States, Michigan, Detroit
Employees: 501-1000
Investors 1
| Date | Name | Website |
| - | CapVest | capvest.co... |
Mentions in press and media 4
| Date | Title | Description |
| 08.06.2026 | Brownie Brittle owner buys meat snack maker Tillamook Country Smoker | Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Snacks maker Second Nature Brands is buying Tillamook Country Smoker from Insignia Capital Group and family shareholders for an u... |
| 06.05.2026 | Second Nature Brands Issues Allergy Alert on Undeclared Cashews, Pistachios, and Cherries in Keto Crunch Smart Mix | Second Nature Brands of Madison Heights, MI, is voluntarily recalling certain 10-ounce packages of SECOND NATURE KETO CRUNCH SMART MIXTM because the product may contain undeclared cashews, pistachios, and cherries. Individuals who have an a... |
| 12.07.2022 | Encore Consumer Capital Announces Sale of Brownie Brittle to Second Nature Brands | San Francisco, California, December 7, 2022 – Encore Consumer Capital, a private equity firm that invests exclusively in leading consumer products companies, has completed the sale of Brownie Brittle, LLC (“Brownie Brittle”) to Second Natur... |
| 26.04.2022 | Elon Musk is buying Twitter. Here’s what comes next | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. Goodbye, TWTR ticker. Hello to the reign of the world’s wealthiest man, Elon Musk. While Musk tak... |