shopflo aims to supercharge conversions for e-commerce websites at checkout by improving user experience, helping build stronger intent and trust during the purchase
Problem statement -
(1) There is ~70% drop off at checkout for most independent e-commerce retailer (outside of large marketplaces)
(2) E-commerce cart platforms allow minimal flexibility on checkout, with their experience still same as the last decade
(3) Whereas user experiences are defined by new consumer platforms such as Swiggy, Amazon, etc.
There is a fundamental unbundling of monolith shopping cart platforms globally for mid-market and enterprise customers, who are moving towards headless (read modular) architecture. Shopflo aims to be the global default for checkout experiences.
Problem statement -
(1) There is ~70% drop off at checkout for most independent e-commerce retailer (outside of large marketplaces)
(2) E-commerce cart platforms allow minimal flexibility on checkout, with their experience still same as the last decade
(3) Whereas user experiences are defined by new consumer platforms such as Swiggy, Amazon, etc.
There is a fundamental unbundling of monolith shopping cart platforms globally for mid-market and enterprise customers, who are moving towards headless (read modular) architecture. Shopflo aims to be the global default for checkout experiences.
Location: India
Employees: 11-50
Total raised: $3M
Founded date: 2021
Funding Rounds 1
| Date | Series | Amount | Investors |
| 11.05.2022 | Seed | $3M | TQ Venture... |
Mentions in press and media 1
| Date | Title | Description |
| 25.04.2026 | Pine Labs Acquires Tiger Global-Backed Shopflo For ₹88 Cr | SUMMARY The acquisition was structured as an all-cash deal, with the acquisition amount expected to be disbursed in multiple tranches The online checkout optimisation platform will allow Pine Labs to increase its presence in the ecommerce a... |