VIU challenges the status quo for design, production and distribution, offering signature eyewear with a modern twist that is both authentic and timeless. VIU’s collections are designed in Switzerland under the direction of Creative Director Fabrice Aeberhard. Partnering with traditional and independent manufacturers in Italy and Japan, VIU’s superior quality is guaranteed whilst offering fair prices. As a direct-to-consumer brand, customers can experience VIU in more than 50 owned retail stores across Europe as well as a via a global website www.shopviu.com. From prescription frames to sunglasses, every model has a signature characteristic: VIU frames celebrate individualism through design, and leverage authentic Italian Acetate, high quality Japanese Titanium and 3D-printing technology.
Location: Switzerland, Zurich
Employees: 201-500
Phone: +41 44 508 79 00
Founded date: 2013
Investors 5
| Date | Name | Website |
| - | Gentian In... | gentian.in... |
| - | Serpentine... | serpentine... |
| - | Sparrow Ve... | sparrow-ve... |
| - | VentureLab | venturelab... |
| - | Swiss Star... | swissstart... |
Mentions in press and media 22
| Date | Title | Description |
| 24.06.2026 | Nicole Herzog zur «Business Angel of the Year 2026» gekürt | Nicole Herzog wurde gestern im Rahmen der SECA Sommerparty geehrt. Die Mitgründerin des Early-Stage-VC b2venture und des Anbieters für webbasiertes Talent- und Leistungsmanagement umantis investiert seit dem umantis Exit im Jahr 2012 in Sc... |
| 22.03.2024 | Pascal Bieri wird zum HSG-Gründer des Jahres 2024 gekürt | Pascal Bieri wird anlässlich des START Summit-Gründergipfels zum HSG-Gründer des Jahres 2024 ernannt und kann sich nun mit der gleichen Auszeichnung schmücken wie vor ihm etwa die Gründer von VIU, Wefox oder die Gründerin von Yokoy. Für Bi... |
| 04.10.2021 | Eight Roads launches its fourth fund: $450M aimed at European/Israeli scaleups | European VC Eight Roads is launching its fourth fund of $450 million for European and Israeli tech companies, aiming for another 15-20 across a broad range of consumer, software as a service, fintech and health tech areas. Cheque sizes will... |
| 20.11.2020 | New funds to support VIU’s growth | Credit Suisse Entrepreneur Capital Ltd., the investment vehicle of Credit Suisse Switzerland, has invested in the Zurich-based company VIU Ventures AG (VIU). The CHF 3 million investment was part of a larger financing round. Elios Elsener, ... |
| 20.11.2020 | New funds to support VIU’s growth | |
| 20.07.2020 | Swiss Startup Capital invests in eyewear | |
| 20.07.2020 | Swiss Startup Capital invests in eyewear | Eyewear for every character, personality and style; that is the mission of VIU. Since 2013, the startup has been producing and commercialising spectacles, designed in Switzerland and handmade in Italy and Japan. With its innovative techniqu... |
| 21.10.2019 | Noah Conference 2020 reveals participating startups | |
| 25.03.2019 | Sleepiz and VIU sweep to success at the Start Summit | |
| 12.10.2018 | VIU closes growth financing round |
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