Educated at IIT and Harvard, Meeta could solve most problems but struggled to figure out how to keep her little boys engaged in activity that was safe and fun. Good toys were hard to find in India. The ones in the market were plastic, unimaginative or simply too expensive.
Every time she travelled abroad, Meeta stuffed her bags with toys. Eventually, she grew tired and decided to solve the problem for good. She located toy-makers in India and worked with them to design toys that were non-toxic, fun and useful.
The results were great. Not only did her boys love them, so did their friends!
Meeta decided to spread the cheer.
And Shumee was born. The one-stop shop for toys you can trust.
Shumee toys are made from solid, natural wood, and are handcrafted by expert toymakers who understand how to combine safety with fun. Each toy is painted using high quality, safe, water-based paints. No plastic whatsoever. No lead. Or any other harmful, toxic chemicals. And the toys last a really, really long time.
Why Shumee?
Because children do more than play with toys. They learn with them.
Give them names. Share them (er...sometimes). And invariably, as every mother knows, they put them in their mouths. That means one more thing to worry about – are the toys your child is playing with truly safe? And not just in an “it’s not sharp” or “it doesn’t have small, ingestible parts” kind of way. The question to really ask, whether your child is six months or six years old, is if they are made from safe, non-toxic materials.
Every time she travelled abroad, Meeta stuffed her bags with toys. Eventually, she grew tired and decided to solve the problem for good. She located toy-makers in India and worked with them to design toys that were non-toxic, fun and useful.
The results were great. Not only did her boys love them, so did their friends!
Meeta decided to spread the cheer.
And Shumee was born. The one-stop shop for toys you can trust.
Shumee toys are made from solid, natural wood, and are handcrafted by expert toymakers who understand how to combine safety with fun. Each toy is painted using high quality, safe, water-based paints. No plastic whatsoever. No lead. Or any other harmful, toxic chemicals. And the toys last a really, really long time.
Why Shumee?
Because children do more than play with toys. They learn with them.
Give them names. Share them (er...sometimes). And invariably, as every mother knows, they put them in their mouths. That means one more thing to worry about – are the toys your child is playing with truly safe? And not just in an “it’s not sharp” or “it doesn’t have small, ingestible parts” kind of way. The question to really ask, whether your child is six months or six years old, is if they are made from safe, non-toxic materials.
Location: India, Karnataka, Bengaluru
Phone: +91 91485 81222
Investors 1
| Date | Name | Website |
| - | Fluid Vent... | fluidvc.in |
Mentions in press and media 4
| Date | Title | Description |
| 29.06.2026 | Toys startup LiLLBUD raises Rs 6 Cr Seed funding from Zeropearl VC | In a seed fundraising round headed by Zeropearl VC, LiLLBUD, an early learning firm that targets children between the ages of 0 and 3, raised Rs 6 crore. Abhishek Bansal, CEO of Shadowfax, Kunal Shah, founder of CRED, and a syndicate of con... |
| 19.04.2022 | 🇮🇳 Roundup: Fluid Ventures’ debut fund closes at $6.5m | InvestmentsNewsStartups Roehl Niño Bautista · 18h ago · 1 min read🇮🇳 Roundup: Fluid Ventures’ debut fund closes at $6.5m Startups in India, including Recur Technologies, Headfone, Eekifoods, SaveIN, WorkIndia, Flippy, and OneImpact have rai... |
| 25.12.2021 | Indian mom-made toy brand Shumee raises an undisclosed amount from Fluid Ventures | Shumee, a Karnataka-based toy brand that makes sustainable and development-friendly wooden toys and games for ages 0 to 7 using natural materials and non-toxic colours, announces an undisclosed investment from D2C focused fund Fluid Venture... |
| - | D2C Educational Toys Maker Skillmatics Bags $6 Mn In Series A Round | Direct-to-consumer (D2C) edtech startup Skillmatics, which develops educational products and games for children. has raised $6 Mn in its Series A funding round led by Sequoia Capital India, with participation from Jalaj Dani Family Office a... |