Imagine coming in to work every day and just knowing everything. The status of every campaign and job. How budgets are tracking. How much capacity there is to take on new work. What’s been approved, and where the correct, most up-to-date version of every asset can be found. Simple Marketing Operations Product suite enables this and more.
• Initiatives, campaigns and jobs: Simple gives you three levels of hierarchy for your marketing projects, giving you an accurate, top-down view of how everything fits together.
• Smart briefing: Create and assign all your briefs in Simple using customisable templates, and clone previous briefs to save time while leveraging your organisation’s existing knowledge.
• Budget management: See where every cent of your marketing or comms budget is being spent, and if it’s aligned to what works. Then iterate and test to maximise the effectiveness of your marketing mix.
• Approvals workflows: Never lose sleep because the people you need to and sign off your content and campaigns got missed. Simple’s mark-up and approvals tools help ensure 100% marketing compliance.
• Traffic management: Know exactly who’s doing what and how much capacity they have to do more. You can also bring external agency projects in-house using Simple’s traffic management capabilities.
• Integrated reporting: Assess the effectiveness of your marketing and comms against your spend – and share your insights with senior management using crystal clear visualisation tools.
• Initiatives, campaigns and jobs: Simple gives you three levels of hierarchy for your marketing projects, giving you an accurate, top-down view of how everything fits together.
• Smart briefing: Create and assign all your briefs in Simple using customisable templates, and clone previous briefs to save time while leveraging your organisation’s existing knowledge.
• Budget management: See where every cent of your marketing or comms budget is being spent, and if it’s aligned to what works. Then iterate and test to maximise the effectiveness of your marketing mix.
• Approvals workflows: Never lose sleep because the people you need to and sign off your content and campaigns got missed. Simple’s mark-up and approvals tools help ensure 100% marketing compliance.
• Traffic management: Know exactly who’s doing what and how much capacity they have to do more. You can also bring external agency projects in-house using Simple’s traffic management capabilities.
• Integrated reporting: Assess the effectiveness of your marketing and comms against your spend – and share your insights with senior management using crystal clear visualisation tools.
Location: Australia, New South Wales, Sydney
Employees: 51-200
Total raised: $69M
Founded date: 2008
Investors 2
| Date | Name | Website |
| - | Future Now... | futurenow.... |
| - | Perle Vent... | perleventu... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 28.08.2018 | - | $17M | - |
Mentions in press and media 5
| Date | Title | Description |
| 02.03.2023 | Gaming Platform Simple Viral Games Raises Rs 4 Crore In Funding | Mobile gaming platform Simple Viral Games (SVG) has raised Rs 4 crore (500,000 USD) in a pre-seed round led by WEH Ventures. Eximius Ventures, PointOne Capital, Force Ventures and a few angels, including Ankit Agrawal(Founder & CEO of I... |
| 30.08.2018 | Australian marketing platform Simple raises $17m for global expansion | Premium Brisbane-based Simple, that operates a marketing resource management platform, has snagged $17 million in funding to support the rollout of its platform globally. Continue reading this story with a subscription to DealStreetAsia. Su... |
| 28.08.2018 | Australia’s Simple lands $17M to grow its marketing intelligence platform worldwide | Simple, an Australia-based business that operates a platform for managing marketing strategies and campaigns, has pulled in $17 million to expand its business in the U.S. and other global markets. The round was led by BBRC Private Equity, t... |
| 14.09.2016 | Australia: Marketing tech firm Simple secures $10m funding from SparkLabs, Perle Ventures | Premium The US-based VC firm SparkLabs Global Ventures and Australian VC firm Perle Ventures have led a $10-million investment in Brisbane-based marketing tech startup Simple to support its expansion in the US market. Continue reading this ... |
| 12.09.2016 | Australian SaaS marketing startup Simple raises $10 million to expand into US | Australian SaaS startup Simple has today announced it has raised $10 million to help expand the company into the US market. More than doubling its size in the last financial year, clearing 240 percent growth per annum, Simple is well poised... |