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Nativo Inc

http://www.simplereach.com/

Last activity: 25.02.2020

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Categories: AdTechAnalyticsContentContent DistributionDataMediaServiceSocialTechnologyVideo

Nativo empowers brands and publishers with the world’s most advanced technology for content. For brands, Nativo enables storytelling at scale with the largest native reach and reveals insights that unlock return-on-content. For publishers, Nativo enriches monetization with the most comprehensive platform for next-generation ad formats and breakthrough technology for accelerated webpages. Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer.

Followers

10.32K

Mentions

Location: United States, California, El Segundo

Employees: 51-200

Total raised: $28.17M

Founded date: 2010

Investors 4

Date	Name	Website
-	Andrew Fer...	andrewfere...
-	Founder In...	fi.co/
-	Social Sta...	socialstar...
-	Primary Ve...	primary.vc

Funding Rounds 4

Date	Series	Amount	Investors
15.01.2019	Series B	$4.67M	Bertelsman...
09.05.2017	-	$13M	-
22.07.2014	Series A	$9M	-
22.02.2012	-	$1.5M	-

Mentions in press and media 20

Date	Title	Description
25.02.2020	Facebook’s latest ‘transparency’ tool doesn’t offer much — so we went digging	Just under a month ago Facebook switched on global availability of a tool which affords users a glimpse into the murky world of tracking that its business relies upon to profile users of the wider web for ad targeting purposes. Facebook is ...
29.03.2019	Nativo acquires content analytics company SimpleReach	Nativo has acquired SimpleReach, a move that Nativo CEO Justin Choi said will pair his company’s distribution system for native ads with SimpleReach’s measurement tools. “If you can’t measure the impact of something, it’s difficult to scale...
09.05.2017	Term Sheet — Tuesday, May 9	PROFITABILITY OVER PASSION Land of Opportunity: Yesterday’s Term Sheet included a link to this story about SoftBank’s ambitions in India that deserves a little more attention. Like so many articles about tech in India, this one draws compar...
09.05.2017	SimpleReach Grabs $9M	NEW YORK, NY, SimpleReach, a content data platform, raised $9 million in funding. >> Click here for more funding data on SimpleReach >> To export SimpleReach funding data to PDF and Excel, click here SimpleReach today ann...
08.05.2017	SimpleReach Announces $13 Million in Funding, Names MarTech Veteran Hal Muchnick CEO	NEW YORK--(BUSINESS WIRE)--Content data platform SimpleReach today announced it has closed $13.3 million in funding since its last disclosed raise, bringing its total funding to $24 million. The latest round, comprising $9 million, was led ...
08.05.2017	SimpleReach Raises $13M in Funding	SimpleReach, a NYC-based content data platform, closed a $13.3m funding round. The latest round was led by New York-based Spring Mountain Capital. In conjunction with the funding, Jamie Weston, a Managing Director of Spring Mountain Capital...
22.07.2014	SimpleReach Raises $9M To Measure Content Marketing And Native Ads	SimpleReach, a startup that helps marketers and publishers measure the effectiveness of their content and ads, is announcing that it has raised $9 million in Series A funding. The company says it can not only tell customers how well their c...
22.07.2014	SimpleReach Closes $9.0M Series A Financing	SimpleReach, a New York-based provider of content measurement and distribution platform, closed a $9.0m Series A financing round. The round was led by MK Capital with participation from Atlas Venture, Village Ventures and High Peaks Venture...
22.07.2014	SimpleReach Lands $9M in Series A	NEW YORK, NY, SimpleReach announced today that it closed a Series A financing round of $9.0 million. >> Click here for more funding data on SimpleReach >> To export SimpleReach funding data to PDF and Excel, click here Si...
21.10.2013	Facebook’s Referrals To Media Sites Up 170% YOY, New “Stories To Share” Tells Pages What To Post	Facebook wants to get more news content in its feed by proving to media sites it’s their premier social ally. Today it announced referral traffic to media sites is up an average of 170% this year. It also launched the “Stories To Share” too...
12.04.2013	The state of content marketing (and where it’s really headed)	It feels like everywhere you go these days, “content marketing” is the buzzword of choice. As the co-founder of a company that enables marketers to produce content at scale, I want to take a step back and share a bit about what we are seein...
12.04.2013	The state of content marketing (and where it’s really headed)	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! It feels like everywhere you go these days, “cont...
27.03.2013	The Brilliant, Unusual Way Media Startup Upworthy Grew To 10.4 Million Monthly Readers In Its First Year	Eli Pariser, co-founder of Upworthy. Most media companies focus on covering the latest news. Eli Pariser and his army of bloggers at Upworthy don't, yet they have grown from no readers last year to 10.4 million last month. Advertisement If ...
27.03.2013	The Brilliant, Unusual Way Media Startup Upworthy Grew To 10.4 Million Monthly Readers In Its First Year	Eli Pariser, co-founder of Upworthy. Most media companies focus on covering the latest news. Eli Pariser and his army of bloggers at Upworthy don't, yet they have grown from no readers last year to 10.4 million last month. If The New York T...
27.02.2013	Sharethrough Launches A Native Ad Leaderboard To Highlight The Sponsored Content That’s Most Shared	Sharethrough, a startup that’s focused on native advertising (a topic that CEO Dan Greenberg has discussed in several TechCrunch guest columns), is launching a new way to browse the most popular native ads. The Native Advertising Leaderboar...
16.01.2013	‘Native’ Ad Startup Sharethrough Partners With SimpleReach To Find Social Media Friendly Content	Sharethrough, a startup that helps brands deliver their video ads in a way that feels “native” to the sites where they’re appearing, has started offering new data and targeting to advertisers thanks to a partnership with SimpleReach. Accord...
14.06.2012	After Raising $1.6M, SimpleReach Launches To Become The PageRank Of Social	Pivoting is a part of life for startups. But, generally speaking, most entrepreneurs aren’t going to go out of their way to pivot right when their business starts taking off. But that’s what SimpleReach did. The startup’s first product, The...
22.02.2012	SimpleReach raises $1.5M from High Peaks and Village Ventures for stealthy pivot	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Above: Image via William Brawley Village Ventures...
18.10.2011	AngelPad’s Third Demo Day: Fifteen Startups Take Flight	Six months after the second cohort launched, the ex-Googler fueled AngelPad is ready to have at it again with a third brood of 11 business Internet-focused, technology driven companies. A little over a year into its existence, AngelPad has ...
18.10.2011	Introducing the 15 graduates of AngelPad	With $120,000 in hand, the AngelPad startups woo some 175 investors during AngelPad Investor Day AngelPad held its third Investor Day event Tuesday, showcasing its 15 graduates to some 175 angels and investors through two sessions. The luck...

Nativo Inc

Investors 4

Funding Rounds 4

Mentions in press and media 20

Reviews 0