Snowplow is a behavioral data platform, built to empower data teams and solve today's most complex data challenges.
Trusted by tens of thousands of organizations around the world, Snowplow helps you create the data you need to power your breakthrough, and unlock AI and advanced analytics right from your own data warehouse, lake, or lakehouse.
Snowplow allows you to:
1. Create more valuable data
- Unlock transformative AI and advanced analytics with rich behavioral data that's custom created to describe your unique business vocabulary.
2. Power unlimited applications
- Use Snowplow's AI- and BI-ready data to power advanced analytics and AI data applications, such as churn propensity models and recommendation engines.
3. Ensure data compliance
- Reduce regulatory risk, record basis for capture and ensure data is only used and shared in ways that are consistent with how it was collected.
As the leader in Data Creation, Snowplow enables you to create, consume, and govern an end-to-end data language across your business, with a common data schema that can be modeled for BI and AI, streamed for real-time applications, and enriched with third-party data and systems.
Trusted by tens of thousands of organizations around the world, Snowplow helps you create the data you need to power your breakthrough, and unlock AI and advanced analytics right from your own data warehouse, lake, or lakehouse.
Snowplow allows you to:
1. Create more valuable data
- Unlock transformative AI and advanced analytics with rich behavioral data that's custom created to describe your unique business vocabulary.
2. Power unlimited applications
- Use Snowplow's AI- and BI-ready data to power advanced analytics and AI data applications, such as churn propensity models and recommendation engines.
3. Ensure data compliance
- Reduce regulatory risk, record basis for capture and ensure data is only used and shared in ways that are consistent with how it was collected.
As the leader in Data Creation, Snowplow enables you to create, consume, and govern an end-to-end data language across your business, with a common data schema that can be modeled for BI and AI, streamed for real-time applications, and enriched with third-party data and systems.
Location: United Kingdom, England, City of London
Employees: 51-200
Total raised: $40M
Founded date: 2012
Investors 1
| Date | Name | Website |
| - | MMC Ventur... | mmc.vc |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 30.06.2022 | Series B | $40M | - |
Mentions in press and media 9
| Date | Title | Description |
| 23.06.2026 | Snowplow Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report for Third Consecutive Year | - |
| 29.05.2025 | Signals by Snowplow Delivers AI-Ready Customer Intelligence | Snowplow, the leader in customer data infrastructure, announced the launch of Snowplow Signals, a real-time customer intelligence system that enables companies to build and deploy AI-powered customer experiences much faster. Signals provide... |
| 16.06.2023 | Databricks Ventures Invests in Snowplow | Snowplow and Databricks extend strategic partnership to elevate first-party customer data for real-time AI in the Lakehouse Platform Snowplow, the global leader in AI-ready customer behavioral data, announced an investment from Databricks V... |
| 15.06.2023 | Snowplow Receives Investment From Databricks Ventures | Snowplow, a Boston, MA-based provider of an AI-ready customer behavioral data platform, received an investment from Databricks Ventures. The amount of the deal was not disclosed. The investment will further extend the partnership between th... |
| 25.01.2023 | 2023 predictions for data, AI, C-Suite leadership and privacy | Check out all the on-demand sessions from the Intelligent Security Summit here. This year has been one of rapid change across the globe, with geopolitical unrest, a challenging economic situation and the COVID-19 pandemic still impacting ou... |
| 12.01.2023 | Snowplow Acquires Poplin Data | Snowplow, a London, UK-based data creation and behavioral data company, acquired Poplin Data, a Sydney, Australia-based IT Services and IT Consulting company. The amount of the deal was not disclosed. With the acquisition, Snowplow will acc... |
| 18.12.2022 | Shining a light on dark data: How companies can institute effective data governance | Check out all the on-demand sessions from the Intelligent Security Summit here. For many businesses, budget season is officially here. And if next year resembles previous years, companies will earmark as much as 7.5% of their total IT spend... |
| 03.11.2022 | Snowplow Launches Data Product Accelerators, Snowplow BDP Cloud and Enterprise Updates | Accelerating the creation of Behavioral Data Products, and ensuring regulatory compliance, and security Snowplow, the industry leader in Data Creation and behavioral data, has announced the availability of the first of its Data Product Acce... |
| 20.10.2022 | Snowplow Extends Relationship with AWS by Making Products Available on AWS Marketplace | Agreement Enables AWS Marketplace Customers an Easier Way to Collect and Operationalize Behavioral Data Snowplow, the industry leader in data creation and behavioral data, announced that customers will be able to find and purchase the Snowp... |