| Date | Title | Description |
| 11.08.2026 | SEO‑маркетинг: 90% — ценность, 0% — манипуляции | Я утверждаю, что классическому SEO приходит конец, и большинство сеошников в их сегодняшнем виде довольно скоро останутся без работы — просто потому, что потребитель за последние пару лет сильно поумнел.
Двадцать лет можно было расти на ман... |
| 05.08.2026 | Почему в ChatGPT упоминание бренда важнее ссылки: 92,8% диалогов заканчиваются без клика | Я несколько месяцев измеряю, как ChatGPT, Perplexity, Алиса AQI и GigaChat называют бренды в своих ответах: прогоняю контрольные промпты и смотрю, кого модель упомянула, а кого — нет. За этими прогонами всплыла цифра, которая ломает привычн... |
| 16.07.2026 | New IQRush Research as featured in SEJ article: Shows When AI Visibility Rankings Are Actually Ready to Trust | the verification layer for AI search visibility, released new research today that answers a question most AI visibility vendors skip: how do you know when your numbers are ready to act on?
The paper, From Stochastic to Stable: Rank Stabilit... |
| 12.07.2026 | Vint Cerf Retires From Google With a Warning: AI Agents Need Real Protocols | By Richard L. Wells
Published: Jul 12 2026, 11:14 PM EDT
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| 29.06.2026 | The new real estate playbook is getting cited by AI, not clicked on | For two decades, the playbook for promoting a real estate brand found online was stable enough to teach: optimize the website, win the keywords, climb Google’s rankings, capture the click. In 2026, the foundation under that playbook is crac... |
| 23.06.2026 | Google’s online dominance is showing signs of cracking in AI era | While Google remains in a position of strength in the eyes of Wall Street, the artificial intelligence era is complicating the story and providing some reasons for concern.
Google faces increased competition from AI models and services, and... |
| 16.06.2026 | Google AI Overviews Defamation Ruling Ends Search Safe Harbor for Every AI Answer Engine | By Kyle Belmonte
Published: Jun 16 2026, 10:53 AM EDT
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| 29.05.2026 | SEO, AEO и GEO в 2026 году. Как алгоритмы ИИ-поиска меняют трафик и как измерять долю ответов нейросетей | Рост позиций сайта в традиционной поисковой выдаче больше не гарантирует переходы пользователей на сайт. Генеративная выдача (модули AI Overviews в Google и ЯндексНейро) перехватывает трафик на нулевом экране. Искусственный интеллект выдает... |
| 28.04.2026 | OpenLens Launches AI Visibility Platform Built for Marketing Agencies, Already Used by 35+ Agencies | has launched its AI visibility platform built specifically for marketing agencies. More than 35 agencies are using OpenLens to manage AI visibility for hundreds of brand clients across dental, legal, healthcare, B2B SaaS, financial services... |
| 11.04.2026 | Эпоха без кликов: как ИИ превращает поиск в «ответ», а SEO — в борьбу за доверие, цитируемость и репутацию | как ИИ превращает поиск в «ответ»Как поиск стал интерфейсом-ассистентом, а не каталогом ссылок
Материалы Search Engine Land[1] фиксируют один и тот же перелом с разных сторон: классический SERP («10 синих ссылок») перестаёт быть главной фор... |
| 16.02.2026 | Генеративная выдача повышает требования к источникам: обзор ключевых новостей и исследований GEO 2026 | Генеративный поиск быстро эволюционирует: он предъявляет более высокие требования к надежности источников, использует ограниченный объем текста и при этом остается заметно вариативным в рекомендациях. Это меняет фокус GEO: вместо попыток до... |
| 13.02.2026 | Geo — это обман? Seo будет жить? Как продвигаться в AI-выдаче: GEO без просадок и иллюзий | Скажите честно: вы до конца понимаете что есть GEO и что оно вам даёт?
Есть ощущение, что не хватает информации, чтобы оценить объективно. На наш 2026 мы видим всё те же 2 лагеря: для кого-то GEO волшебная пилюля, а для кого-то плацебо. Ска... |
| 07.02.2026 | Как OpenAI собирается отобрать у Google рекламный рынок на $260 млрд | Реклама уже преследует вас повсюду. Она на вашем телевизоре, телефоне, в вагоне метро – даже на откидном столике в самолёте и на эскалаторе.
Теперь она скоро появится и в вашем чат-боте. OpenAI объявила на прошлой неделе, что начнёт продава... |
| 08.01.2026 | Контент, который ест сам себя | Привет, Хабр! Я Екатерина Кильгишова, директор по маркетингу Axiom JDK.
Да, это хаб про Java и разработку, но в новогодние каникулы его «захватили» маркетологи: решили размять мозги не хардкором, а хайповой темой про ИИ-контент на площадке,... |
| 28.07.2025 | Leveraging Zero-Click Searches: How to Drive Visibility Without Clicks | When users search on the search engine results page (SERP) and get what they want directly without clicking on any search result, they do it under zero-click searches. Such findings are usually the outcomes of such Google elements as featur... |
| 01.05.2025 | Digital Summit Chicago Through the Eyes of Abdulbasyr Makhtibekov | Share
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A premium automotive marketer is turning summit insights into bold new strategies for emotional storytelling and global brand growth
Held on April 16–17, 2025, at the McCormick Place Convention Center, Digital ... |
| 14.01.2025 | TermSniper Launches Search Intent Tool | TermSniper is excited to announce the launch of its search intent tool, which empowers businesses to enhance underperforming SEO content by uncovering insights into user intent and trusted consensus. With a proprietary method that analyzes ... |
| 20.11.2024 | How brands can stay competitive as AI Overviews transform search | Source: Google article-article-body
In Part 1 of this series, we looked at how AI-driven search is changing the way consumers find and engage with information online. But what does this shift mean for brands?
As AI reshapes search, brands f... |
| 08.08.2024 | SparkToro and Sinch: A Partnership for the Future of Email Communication | In the fast-paced world of technology, partnerships can be the lifeblood of innovation. SparkToro, a Seattle-based software company, has recently joined forces with Sinch, a leader in customer communications. This collaboration aims to crea... |
| 07.08.2024 | SparkToro Partners with Sinch to Build a Cost-Effective and Reliable Email System Using Sinch Mailgun | ATLANTA and STOCKHOLM, Aug. 7, 2024 /PRNewswire/ -- Sinch (Sinch AB (publ) - XSTO: SINCH), which is pioneering the way the world communicates through its Customer Communications Cloud, is excited to announce that Seattle-based software comp... |
| 07.08.2024 | SparkToro Partners with Sinch to Build a Cost-Effective and Reliable Email System Using Sinch Mailgun | SparkToro Partners with Sinch to Build a Cost-Effective and Reliable Email System Using Sinch Mailgun
Wed, Aug 07, 2024 09:00 CET Report this content
ATLANTA, Georgia, USA and STOCKHOLM, Sweden – August 7, 2024 – Sinch (Sinch AB (publ) – XS... |
| 14.06.2024 | 12 Trend Discovery Tools by Artur Kurasiński | The post was originally published in Polish on Artur’s LinkedIn profile. Artur kindly agreed that we repost what we think is of great value to our readers.
Discover what’s trending right now. These 12 tools will help you discover the latest... |
| 03.06.2024 | Google accidentally published internal Search documentation to GitHub | Enlarge
Getty Images | Alexander Koerner reader comments 74
Google apparently accidentally posted a big stash of internal technical documents to GitHub, partially detailing how the search engine ranks webpages. For most of us, the question ... |
| 30.05.2024 | Google confirma megavazamento de documentos confidenciais sobre buscas | Google cogita cobrar de usuários por buscas com IA (imagem: Vitor Pádua/Tecnoblog)
Saiba mais sobre Google no nosso canal no WhatsApp
Entre Agora
Como gigante da tecnologia, é difícil imaginar o Google sendo vítima de um vazamento de dados.... |
| 30.05.2024 | Google подтвердила утечку документации по поисковому алгоритму | Google подтвердила, что 2500 утёкших внутренних документов с информацией о работе алгоритма поисковика компании являются подлинными.
«Мы предостерегаем от неверных предположений о поиске на основе вырванной из контекста, устаревшей или непо... |
| 29.05.2024 | Suposto megavazamento dá detalhes sobre como a busca do Google funciona | Suposto megavazamento dá detalhes sobre como a busca do Google funciona (imagem: Vitor Pádua/Tecnoblog)
Saiba mais sobre Google no nosso canal no WhatsApp
Entre Agora
O que aparenta ser um grande vazamento de documentos do Google revela det... |
| 29.05.2024 | Google Confirms 2,500 Internal Documents Leaked, Algorithm Secrets Revealed | By Aldohn Domingo
Published May 29, 2024 9:28PM EDT
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Google has reportedly confirmed a massive data leak of around 2,500 internal documen... |
| 29.05.2024 | Google отказалась комментировать утечку документации поискового алгоритма | Эксперт в области SEO Рэнд Фишкин рассказал, что сотрудники Google поделились с ним внутренней документацией, описывающей работу поискового алгоритма компании. Однако сам IT-гигант не намерен комментировать утечку.
Данные о «хороших» и «пло... |
| 01.11.2023 | Shift AI Podcast: ‘Chill work’ as the path to productivity, with Rand Fishkin of SparkToro | “My whole hope for the AI revolution … is that AI should make it so people have to work less, but make better decisions around the things that people are good at and let machines do a lot of the busy work.”
That’s one of the reflections fro... |
| 16.05.2022 | Twitter CEO addresses recent spam account concerns | Twitter’s CEO has tweeted a response to recently raised concerns about the true percentage of spam and fake accounts on Twitter.
On Monday, Twitter CEO Parag Agrawal issued his own statement about the concerns around the validity of Twitter... |
| 07.05.2022 | Elon Musk's mysterious product 'X' leaked as he looks to 'shed workers' in Twitter plans | TechElon Musk's mysterious product 'X' leaked as he looks to 'shed workers' in Twitter plans
A mysterious product currently only known as 'X' is part of Elon Musk's Twitter takeover plans following his jaw-dropping £34billion purchase of th... |
| 02.05.2022 | Half of Elon Musk's Twitter followers are fake despite him declaring war on bots | TechHalf of Elon Musk's Twitter followers are fake despite him declaring war on bots
According to an online auditing tool, more than half of Elon Musk's 90 million followers are fake - despite him vowing to "defeat the spam bots" ... |
| 09.02.2022 | Что мешает вашему сайту быть лучше мобильного приложения | Идёт 2022 год, а сайты так никто и не смог отменить. В компании ADCI Solutions уверены: пока сама концепция веба не уйдёт в прошлое, сайты будут приносить вам пользу. Особенно если делать чекапы — благо инструментов для этого полно.
3 комме... |
| 04.12.2021 | Here are 5 missed opportunities from Jack Dorsey’s tenure as CEO of Twitter | Jack Dorsey onstage at a bitcoin convention on June 4 in Miami. Joe Raedle/Getty Images
On Monday, Jack Dorsey said he was stepping down as CEO of Twitter to focus on Square.
Dorsey cofounded Twitter in 2006, was CEO until 2008, and returne... |
| 30.09.2021 | HubSpot : The Ultimate Guide to Brand Awareness | Have you ever heard people refer to themselves as "Apple people," "Nike people," or "Trader Joe's" people?
This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase hab... |
| 18.09.2021 | Google is getting caught in the antitrust net | Enlarge
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Being a global company has its perks. There’s a lot of money to be made overseas. But the biggest... |
| 18.09.2021 | Google is getting caught in the antitrust net | Enlarge
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Being a global company has its perks. There’s a lot of money to be made overseas. But the biggest US... |
| 29.08.2021 | Гуглояз – как Google ограничивает мысли о борьбе с монополиями | — Разве ты не понимаешь, что весь смысл новояза в том, чтобы сузить диапазон мышления? В итоге мыслепреступление станет попросту невозможным, поскольку не будет слов, которыми его можно было бы выразить.
— «1984», Джордж Оруэлл
Не так давно... |
| 04.06.2021 | SEO software startup Moz acquired by iContact Marketing Corp., 17 years after launching in Seattle | (Moz Photo)
SEO software startup Moz has been acquired by email marketing company iContact, a subsidiary of J2 Global. Terms of the deal were not disclosed.
Rand Fishkin and his mother Gillian Muessig launched Seattle-based Moz back in 2004... |
| 25.03.2021 | Две трети поисковых запросов заканчиваются без перехода на сайты | Александра Кукуть 25 марта 2021, 13:27 Две трети поисковых запросов заканчиваются без перехода на сайты
Согласно исследованию SimilarWeb, примерно в 65% случаев пользователи не переходят по ссылкам в поисковой выдаче Google, пишет TechRadar... |
| 24.03.2021 | Google hogs traffic for itself, according to data showing nearly two-thirds of searches ended without a click in 2020 | Google increasingly keeps traffic for itself, per data showing most search users don't click onto another site.
The findings will be fodder to Google's antitrust critics who worry it hogs online ad revenue.
Google said the study was flawed ... |
| 24.03.2021 | Google hogs traffic for itself, according to data showing nearly two-thirds of searches ended without a click in 2020 | Google increasingly keeps traffic for itself, per data showing most search users don’t click onto another site.
The findings will be fodder to Google’s antitrust critics who worry it hogs online ad revenue.
Google said the study was flawed ... |
| 24.03.2021 | Google hogs traffic for itself, according to data showing nearly two-thirds of searches ended without a click in 2020 | Philippe Huguen/Getty
Google increasingly keeps traffic for itself, per data showing most search users don't click onto another site.
The findings will be fodder to Google's antitrust critics who worry it hogs online ad revenue.
Google said... |
| 30.09.2020 | How bots threaten to derail the 2020 U.S. elections | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
In a paper published last year in the journal Nat... |
| 30.09.2020 | How bots threaten to derail the 2020 U.S. elections | In a paper published last year in the journal Nature Communications, researchers at the City College of New York investigated the spread of fake news on Twitter in the months leading up to the 2016 U.S. elections. Drawing from a dataset of ... |
| 14.05.2020 | NortonLifeLock’s BotSight tool uses AI to spot fake Twitter accounts | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
NortonLifeLock Research Group, the R&D division of antivirus vendor NortonLifeLock, today released a browser extension called BotSi... |
| 25.03.2020 | How to Create Top-Performing Content on Google According to Science | One of the biggest challenges that marketers face is getting their content the attention it deserves. The reason is simple. If nobody reads your content, you stand no chance of succeeding with content marketing. In this post, I want to show... |
| 02.12.2019 | 2020 SEO and Digital Marketing Trends | Staff Reporter, Tech Times 02 December 2019, 11:12 am
(Photo : photo)
The year is coming to an end, which means marketing budgets are going to be adjusted, digital marketing strategies will be adjusted, and Google's changes will be mulled o... |
| 10.09.2019 | 4 Ways to Optimize Your Site to Rank on Google in 2019 | Content marketing and optimization have come a long way since the early days of search. Simple tricks like keyword stuffing have fallen by the wayside as Google has become more enlightened in its ability to understand content. Here are the ... |
| 30.08.2019 | Retailers are rethinking their Google Search strategies | Data from Jumpshot says that more than 50% of Google searches in June didn’t result in a click. The results show that organic search clicks are going down even as paid Google search clicks are going up, as are searches to result in no click... |
| 30.08.2019 | Retailers are rethinking their Google Search strategies | Weathering the changes
For older brands, the change means forgoing old practices. “In terms of how it’s impacted work with our clients, it’s a challenge mostly for mature brands who have been doing SEO — in the right way — for a long time,”... |
| 14.08.2019 | Более половины поисковых запросов Google не ведут к переходам на сайты | Александра Кукуть 14 августа 2019, 16:41 Более половины поисковых запросов Google не ведут к переходам на сайты
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| 28.01.2019 | 15-секундные рекламные ролики от Google без возможности пропуска, свечи с ароматом соуса KFC и другие новости маркетинга... | Важные события за прошедшую неделю.
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1984 просмотров
Материал написан при поддержке Adventum.
Сеть ресторанов KFC выпустила свечи с ароматом фирменного соуса. Свечи не продаются — их разыгрывают на британском сайте компании. Для у... |
| 08.10.2018 | Moz Founder Says Google Knows Everything and is Now Relying on Behavioral Data for Search Rankings | Google is now relying on behavioral data that it gets from searchers, Chrome users, Android, etc. as the primary way that it ranks pages, according to Moz founder Rand Fishkin, who spoke at the recent MozCon event.
Google used to have to pr... |
| 12.07.2018 | As Twitter cracks down on fake followers, SparkToro launches free tool to measure influence more intelligently | SparkToro CEO Rand Fishkin poses with his new book, ‘Lost and Founder.’ (GeekWire Photo / Todd Bishop)
Seattle entrepreneur Rand Fishkin thinks it’s “so darn frustrating” that brands still use the number of followers an account has to deter... |
| 07.06.2018 | Why Rand Fishkin avoided VC and made his investment documents public for new startup SparkToro | SparkToro CEO Rand Fishkin and his new book, Lost and Founder. (GeekWire photo / Todd Bishop)
Rand Fishkin and Casey Henry have plenty of experience helping build venture-backed companies — and that’s part of the reason why they avoided the... |
| 27.04.2018 | GeekWire Whiteboard Friday: Rand Fishkin’s 3 tips for startups and early stage teams | Rand Fishkin, the longtime Seattle entrepreneur and SparkToro founder, became known for his “Whiteboard Friday” videos as the co-founder of Moz, so when he came to our studio recently for a podcast about his new book, Lost & Founder, we... |
| 24.04.2018 | Painful honesty for startups: Rand Fishkin’s ‘Lost and Founder’ is an exercise in radical transparency | Rand Fishkin goofing around with his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World.” (GeekWire Photo / Todd Bishop)
Lots of startup leaders talk about transparency. Rand Fishkin lives it.
The co-founder an... |
| 28.02.2018 | Rand Fishkin departs Moz, creates new influencer marketing startup SparkToro ‘with chip on my shoulder’ | Rand Fishkin on his last day at Moz. (Photo via Rand Fishkin’s SparkToro blog)
Rand Fishkin started the marketing software company Moz 17 years ago with his mom at a time when the term SEO was just getting legs. Given that long history, the... |
| - | Google launches “AI mode” in the UK | Google apparently processes over 8.5 billion searches every day. But users who use the search engine today will see an unfamiliar tab labelled “AI Mode”. It’s a new smart search feature for the website, and it will likely have big repercuss... |
| - | Study: 15% of All Google Search Terms Are Made Up of Just 148 Keywords | According to groundbreaking new data published by SparkToro in partnership with Datos, people’s searching behaviors are becoming more insular, with a quarter of all Google searches dominated by just a few thousand query terms. More widely, ... |
| - | 'No Swiping, No Profiles, No DMs': 222 Wants to Serve Gen Z Experiences Based on Serendipity | Midway through dinner at a West Hollywood restaurant, Arman Roshannai, the 21-year old CTO of 222 cites 19th century French polymath Pierre-Simon Laplace’s demon. Or, rather, the Frenchman’s theory of destiny. As Roshannai explains, LaPlace... |
| - | Больше половины поисковых запросов в Google не заканчиваются переходом на сайт — исследование | Больше половины поисковых запросов в Google не заканчиваются переходом на сайт — исследование
15 Августа, 2019, 16:01
Дмитрий Демченко
1619
50,3% поисковых запросов в Google не приводили к переходу на сайт. Об этом свидетельствуют данные ма... |
| - | У Google стався витік внутрішніх документів. Він показав, як працює пошуковий алгоритм компанії | У Google стався витік внутрішніх документів. Він показав, як працює пошуковий алгоритм компанії
31 травня, 2024, 14:54
Віра Олійник
Днями у мережу витекло 2500 сторінок внутрішніх документів Google, що описують роботу пошукового алгоритму. ... |
| - | Are EV School Buses the Key to Charging California’s Power Grid? | Vehicle-to-grid (V2G) is often pitched as a technology of the future–some just over-the-horizon idea that will let electric vehicle owners use their car to power their house or their campsite or the grid at large. This vision, where EV adop... |
| - | dot.LA Summit: John Suh’s Advice to Startups Raising Funding, 'Embrace the Cold Call' | John Suh’s lengthy career spinning startups into billion-dollar companies began with a cold call to an investor he was hoping would back his startup. The off-the-cuff reachout ended up being a key step in Suh’s journey to running a billion-... |
| - | Накрутки поведенческих факторов: путь в топ или в бан? | Людям свойственно искать кнопку «Кайф». В сфере продвижения сайтов такой волшебной кнопкой стали поведенческие факторы. Давайте рассмотрим, что это такое, как с ними работать и могут ли они быть угрозой вашему сайту и бизнесу.
137 137 комме... |
| - | Snapchat’s New Wildlife Crossing AR Experience Hopes To Keep Itself and Mountain Lions From Going Extinct | By 2025, the Wallis Annenberg Wildlife Crossing will span 10 freeway lanes, providing wild animals with safe passage through Agoura Hills.
But until then, a new Snapchat filter will give Angelenos a sneak peek at what will one day be the la... |
| - | Who Took Home the Prize at This Year’s dot.LA Award Ceremony? | The 2022 dot.LA Summit closed on Friday afternoon with an award ceremony on the main stage. Each winner of the 2022 dot.LA Start Up Award received a one-hundred percent (100%) discount off WeWork All Access membership fees for three (3) mon... |
| - | Leaked documents provide glimpse into Google's search secrets | For well over a decade, content publishers have tried to second guess how Google Search ranks articles. Positioning in search results is crucial, since the vast majority of searchers only look at the first page. Top ranked articles on Googl... |
| - | Here are 5 missed opportunities from Jack Dorsey's tenure as CEO of Twitter | Sign up for notifications from Insider! Stay up to date with what you want to know.
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| - | dot.LA Summit: Could New Tech Help Solve LA’s Housing Crisis? | It’s no secret that Los Angeles desperately needs more affordable housing — and fast. Los Angeles is aiming to build 500,000 new homes by 2029, roughly 40% of which will be income- restricted housing. In order to achieve that, the city is e... |
| - | SparkToro Co-Founder Rand Fishkin on ‘Chill’ Work and the Problem With VC | On this episode of Office Hours, SparkToro founder Rand Fishkin talks about how he turned his fascination with SEO and his gift for teaching into a thriving company, his model of “chill work” and his critique of venture capital.
Fishkin has... |
| - | Google admits massive document leak related to search algorithm is authentic | Google has confirmed that a massive leak of some 2,500 internal documents related to its search engine is authentic – and one expert said the trove shows that “Google tells us one thing and they do another” when it comes to its mysterious a... |
