As the leading global sports market research and advisory firm, we help sports organizations understand who their fans are and how technology is changing their behavior.
Sports business decisions require understanding an ever-changing fan: The Fluid Fan™. Sports Innovation Lab exists to educate clients on who their Fluid Fans are and how technology is changing their behavior. We use our industry-leading fan data and research to inspire brands to create breakthrough fan experiences, and work with the world’s leading sports organizations including the NFL, NHL, NASCAR, FIFA, Google, Facebook, Coca-Cola, Visa and more.
Sports Innovation Lab takes a model proven in other industries and brings it to sports. With a deep focus on the ever-changing world of sports technology and innovation,we collect consent based data from fans to understand how they are consuming and interacting with sports. We derive additional insights from a world-class network of international advisors across a wide range of industries and through strong partnerships with leading universities. The Lab showcases what is possible today so its clients move with clarity and confidence in the future.
Sports Innovation Lab officially launched January, 2017.
Sports business decisions require understanding an ever-changing fan: The Fluid Fan™. Sports Innovation Lab exists to educate clients on who their Fluid Fans are and how technology is changing their behavior. We use our industry-leading fan data and research to inspire brands to create breakthrough fan experiences, and work with the world’s leading sports organizations including the NFL, NHL, NASCAR, FIFA, Google, Facebook, Coca-Cola, Visa and more.
Sports Innovation Lab takes a model proven in other industries and brings it to sports. With a deep focus on the ever-changing world of sports technology and innovation,we collect consent based data from fans to understand how they are consuming and interacting with sports. We derive additional insights from a world-class network of international advisors across a wide range of industries and through strong partnerships with leading universities. The Lab showcases what is possible today so its clients move with clarity and confidence in the future.
Sports Innovation Lab officially launched January, 2017.
Location: United States, Massachusetts, Boston
Employees: 11-50
Total raised: $5.8M
Founded date: 2017
Investors 6
| Date | Name | Website |
| 04.02.2022 | Elysian Pa... | elysianpar... |
| - | WOCstar Fu... | wocstar.co... |
| - | Aser Media | aser.com |
| - | Firehouse ... | firehousec... |
| - | R/GA Ventu... | ventures.r... |
| 18.03.2022 | Koa Labs | koalab.com |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 26.10.2021 | - | $5.8M | - |
Persons 1
| Date | First Name | Last Name | Title | |||
| - | Assia | Grazioli-V... | Sports Lea... | linkedin.c... | - | - |
Mentions in press and media 26
| Date | Title | Description |
| 23.04.2025 | Sports Innovation Lab and Zoomph Partner to Build the Future of Fan Intelligence with AI | Sports Innovation Lab and Zoomph Partner to Build the Future of Fan Intelligence with AI Sports Innovation Lab and Zoomph will harness the power of artificial intelligence to deliver a new era of fan intelligence BOSTON, April 23, 2025 /PRN... |
| 03.04.2025 | Sports Innovation Lab Launches "AI Advantage Program" to Bring Sports Domain Expertise to AI Education | Sports Innovation Lab AI Advantage Program The new initiative provides comprehensive in-person and virtual hands-on AI training to drive adoption and industry revenue, with half of the program seats reserved for women's sports executives. B... |
| 24.11.2024 | The Future of Sports Marketing: Navigating the New Landscape with Data and Innovation | The world of sports marketing is evolving. As technology advances, so do the strategies that brands use to connect with fans. The recent release of the "Winning Audiences" media planning guide by Sports Innovation Lab is a beacon ... |
| 21.11.2024 | Sports Innovation Lab Publishes 2025 Media Planning Guide for Sports and Entertainment | 2025 Winning Audiences: Media Planning For Sports & Entertainment "Winning Audiences" is the ultimate guide for programmatic and data-driven media buyers looking to maximize their campaign performance in 2025 BOSTON, Nov. 21, ... |
| 24.09.2024 | Sports Innovation Lab's "CLUB Women's Sports" to Open for One Night Only During Advertising Week New York on Oct. 8 | Sports Innovation Lab's CLUB Women's Sports Special one-night event supporting the growth of women's sports co-hosted by The Gist, Group Black, Rain the Growth Agency, Relo Metrics, and Shopify BOSTON, Sept. 24, 2024 /PRNewswire-PRWeb/ -- T... |
| 23.08.2024 | The New Wave of Sports Representation and Data-Driven Marketing | In the fast-paced world of sports and entertainment, two recent developments signal a shift in how talent is represented and how brands connect with audiences. Range Media Partners has secured a significant investment from Verance Capital, ... |
| 22.08.2024 | Dentsu Announces Strategic Partnership with Sports Innovation Lab Bringing Clients Access to Sports-Related Audience Insights | dentsu Sports Innovation Lab partnership Sports Innovation Lab's Fan Intelligence from Major Sports Leagues, Fan Communities, and Retailers Integrates with dentsu's Merkury Platform NEW YORK, Aug. 22, 2024 /PRNewswire-PRWeb/ -- Today dentsu... |
| 05.08.2024 | Sports Innovation Lab and Proximic by Comscore Partner to Release Advanced Addressable Audiences | Advertisers utilizing new Sports Innovation Lab Audiences in partnership with Proximic will be able to target in-demand sports, media & entertainment consumer groups, segmented by fandom and backed by high-confidence purchase and viewer... |
| 23.03.2023 | Sports Innovation Lab Partners With LPGA to Grow the Footprint of Women’s Golf | LPGA and Sports Innovation Lab partner to grow the footprint of women's golf BOSTON (PRWEB) March 23, 2023 Sports Innovation Lab, a data-driven fan intelligence company, has formed a new partnership with the Ladies Professional Golf Associa... |
| 07.03.2023 | Sports Innovation Lab and Ally Assemble Powerhouse Team, Launch ‘Women’s Sports Club’ to Directly Address Media Disparity | Women's Sports Club presented by Ally The Women’s Sports Club will solve challenges in selling and buying women’s sports media and sponsorship inventory. BOSTON (PRWEB) March 07, 2023 Sports Innovation Lab, the data-driven fan intelligence ... |
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