Sport never stops, and neither do we. That means we relentlessly find ways to engage with customers, move with the changing needs of sports bettors and drive the industry forward through innovative product technology. We’re the global experts in knowing how to take every sports betting experience above and beyond – both on our platforms and those of our partners.
Across the globe, we engage millions of people directly with our expert, independent brands. In Europe, we are built on the foundations of one of the most loved and historic betting brands, Racing Post. This is coupled with market-leading betting brands – MyRacing and FreeSuperTips – that constantly drive growth and engagement with expert editorial and video content.
Across the Atlantic, we’re growing faster than ever in both sports betting and fantasy sports. With sector-leading brands Pickswise and Fantasy Alarm, we are market leaders in driving engagement, retention and conversion of sports bettors and fantasy players. Our audiences love our talent, our proprietary data sets and our interactive tools that can give them an edge.
It doesn’t end there. We’ve also got decades of experience in delivering growth and conversion at the world’s biggest sportsbooks and media companies. They choose to work with us because of our best-in-class technology combined with our expert scalable content experiences. Our global team of over 500 sector experts allows us to provide bespoke, actionable betting intelligence across any sport.
Not only do we have over 50 engagement tools that power conversions through sustainable engagement but we’re innovating every day in the sectors in which we specialise. We are also specialists in retail betting, creating bespoke products that are designed specifically for in-person retail experience.
We’re all about taking customers closer to the action. If you need help developing your competitive advantage in a fast-moving, specialist space, we’re happy to speak right away.
Across the globe, we engage millions of people directly with our expert, independent brands. In Europe, we are built on the foundations of one of the most loved and historic betting brands, Racing Post. This is coupled with market-leading betting brands – MyRacing and FreeSuperTips – that constantly drive growth and engagement with expert editorial and video content.
Across the Atlantic, we’re growing faster than ever in both sports betting and fantasy sports. With sector-leading brands Pickswise and Fantasy Alarm, we are market leaders in driving engagement, retention and conversion of sports bettors and fantasy players. Our audiences love our talent, our proprietary data sets and our interactive tools that can give them an edge.
It doesn’t end there. We’ve also got decades of experience in delivering growth and conversion at the world’s biggest sportsbooks and media companies. They choose to work with us because of our best-in-class technology combined with our expert scalable content experiences. Our global team of over 500 sector experts allows us to provide bespoke, actionable betting intelligence across any sport.
Not only do we have over 50 engagement tools that power conversions through sustainable engagement but we’re innovating every day in the sectors in which we specialise. We are also specialists in retail betting, creating bespoke products that are designed specifically for in-person retail experience.
We’re all about taking customers closer to the action. If you need help developing your competitive advantage in a fast-moving, specialist space, we’re happy to speak right away.
Employees: 501-1000
Founded date: 1986
Investors 1
| Date | Name | Website |
| 03.11.2020 | Exponent P... | exponentpe... |
Mentions in press and media 3
| Date | Title | Description |
| 03.06.2026 | Report calls for overhaul of horse racing betting industry | A new report has called for an overhaul of the horse racing betting industry as the sport looks to capture a new audience. The Spotlight Sports Group report, The Horse Racing Audience Opportunity, says that “the sport should concentrate on ... |
| 27.03.2024 | Spotlight Sports Group Announces Sponsorship Agreement Between Racing Post and AK Bets for The Sweet Spot | Spotlight Sports Group Announces Sponsorship Agreement Between Racing Post and AK Bets for The Sweet Spot Wed, Mar 27, 2024 15:05 CET Report this content Spotlight Sports Group, a world-leading technology, content and media company speciali... |
| 29.06.2021 | Spotlight Sports Group Halves Time Spent on Supplier Management with Rizikon Pro from Crossword Cybersecurity | Processes automated and simplified, with improved visibility of supplier management and compliance. 29 June 2021 – London, UK - Crossword Cybersecurity Plc (AIM:CCS, “Crossword”, the “Company” or the “Group”), the technology commercialisati... |