Sproutl is on a mission to transform the way we think about gardening. From a tiny balcony to your first 'proper garden', we aim to inspire a lifelong love affair from the very first moment you plant something.
We're a new UK Tech Startup dedicated to demystifying gardening, making it accessible and fun, inspiring fresh new audiences across the country who may never have planted anything before. We bring the best in gardening from phone to your door for patios, pots, windowsills, and backyards.
As well as a curated online marketplace that celebrates the best brands and businesses in the British gardening industry, we also offer straightforward advice and support to help make gardening accessible to everyone.
We have raised £6.5 million in seed funding led by Index Ventures (backers of Farfetch, Etsy and Deliverroo) with participation from Ada Ventures.
We are proud to announce that our horticultural launch partners include Rosebourne, Polhill and Millbrook Garden Centres. Specialist nurseries Middleton, indoor plant specialist Bellr; peat-free pioneer, Fertile Fibre and living wall specialists, Horticus.
We are already in discussion with many more partners who will join our marketplace in the coming months.
We'll be announcing many exciting new collaborations and exclusive products over the months ahead, so stay tuned.
If you'd like to become a supplier or work with us, visit https://www.sproutl.com/about/sell-with-us
If you would be interested in joining our dynamic and diverse team, visit https://www.sproutl.com/about/careers
If you have a press enquiry, email press@sproutl.com
We're a new UK Tech Startup dedicated to demystifying gardening, making it accessible and fun, inspiring fresh new audiences across the country who may never have planted anything before. We bring the best in gardening from phone to your door for patios, pots, windowsills, and backyards.
As well as a curated online marketplace that celebrates the best brands and businesses in the British gardening industry, we also offer straightforward advice and support to help make gardening accessible to everyone.
We have raised £6.5 million in seed funding led by Index Ventures (backers of Farfetch, Etsy and Deliverroo) with participation from Ada Ventures.
We are proud to announce that our horticultural launch partners include Rosebourne, Polhill and Millbrook Garden Centres. Specialist nurseries Middleton, indoor plant specialist Bellr; peat-free pioneer, Fertile Fibre and living wall specialists, Horticus.
We are already in discussion with many more partners who will join our marketplace in the coming months.
We'll be announcing many exciting new collaborations and exclusive products over the months ahead, so stay tuned.
If you'd like to become a supplier or work with us, visit https://www.sproutl.com/about/sell-with-us
If you would be interested in joining our dynamic and diverse team, visit https://www.sproutl.com/about/careers
If you have a press enquiry, email press@sproutl.com
Location: United Kingdom, England, London
Employees: 11-50
Total raised: $9M
Founded date: 2019
Investors 3
| Date | Name | Website |
| 01.09.2021 | Ada Ventur... | adaventure... |
| - | Auxxo Bete... | auxxo.de |
| 26.07.2021 | Index Vent... | indexventu... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 26.07.2021 | Seed | $9M | - |
Mentions in press and media 9
| Date | Title | Description |
| 27.07.2021 | Sproutl, Farfetch for gardeners in the UK bags £6.5M to scale its online marketplace | During the lockdown, there has been a surge in the number of searches for plants and gardening. Google searches related to gardening doubled from May 2020 to May 2021. The UK-based gardening tech startup Sproutl, founded by the former Farfe... |
| 27.07.2021 | London's Sproutl collects $9M seed round | Index Ventures has led a $9 million investment in Sproutl. The startup offers an online marketplace for gardening products and plants. Ada Ventures supported the round, which Sproutl will use to expand its team. View details |
| 26.07.2021 | Sproutl, Farfetch for gardeners in the UK bags £6.5M to scale its online marketplace | During the lockdown, there has been a surge in the number of searches for plants and gardening. Google searches related to gardening doubled from May 2020 to May 2021. The UK-based gardening tech startup Sproutl, founded by the former Farfe... |
| 26.07.2021 | “I will not kill my plants today” e-commerce startup Sproutl raises £6.5 million in seed funding | Building upon the gardening renaissance in full bloom, London’s Sproutl has raised £6.5 million in seed funding. The platform provides a curated marketplace of gardening products and plants, and perhaps more importantly, a resource dedicate... |
| 26.07.2021 | UK gardening tech startup Sproutl launches after raising €7.63M in Index Venture-led Seed round | Rudyard Kipling once famously said, “Gardens are not made by singing ‘Oh, how beautiful,’ and sitting in the shade.” Gardening can be immensely satisfying but incredibly strenuous. The pandemic-driven lockdowns have driven several people ar... |
| 26.07.2021 | Sproutl is an online marketplace for gardeners founded by former Farfetch executives | Meet Sproutl, a marketplace for gardeners living in the U.K. The startup founded by former Farfetch executives has raised a $9 million seed round. It wants to make gardening more accessible by providing a curated list of items, relevant adv... |
| 26.07.2021 | The Trump crackdown hits the SPAC world | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. A close advisor to former President Donald Trump and one of his top fundraisers in 2016, private ... |
| 26.07.2021 | UK-based Sproutl, an online gardening marketplace, launches with €7.6 million seed funding | Sproutl, a UK ‘gardening tech’ startup that aims to open up gardening to a whole new generation of gardeners, has today launched a curated online marketplace that celebrates the best brands and businesses in the gardening industry. The comp... |
| - | “I will not kill my plants today” e-commerce startup Sproutl raises £6.5 million in seed funding | Building upon the gardening renaissance in full bloom, London’s Sproutl has raised £6.5 million in seed funding. The platform provides a curated marketplace of gardening products and plants, and perhaps more importantly, a resource dedicate... |