Thanx enables merchants to effortlessly identify, engage, and retain their best customers. The Thanx platform requires no point-of-sale integration or new hardware, allowing merchants to instantly analyze customer purchasing activity and launch customized retention marketing campaigns with measurable results. Consumers shop as usual, accumulating personalized rewards at their favorite businesses via real-time notifications to their mobile phones – but without check-ins, loyalty cards, or other added steps at checkout. Frictionless for both merchants and consumers, Thanx delivers immediate increases in revenue from existing customers. Founded in 2011 and based in San Francisco, Thanx is backed by Sequoia Capital, SoftTech VC, and other elite Silicon Valley investors. For more information, visit thanx.com.
Location: United States, California, San Francisco
Employees: 11-50
Total raised: $21.8M
Founded date: 2011
Founders name: Darren Cheng
Founders Related Locations: United States, California, San Francisco; United States, Connecticut, Greenwich; United States, Connecticut, Stamford
Investors 3
Funding Rounds 2
| Date | Series | Amount | Investors |
| 08.12.2016 | Series B | $17.1M | - |
| 04.11.2014 | Series A | $4.7M | Sequoia Ca... |
Persons 1
| Date | First Name | Last Name | Title | |||
| - | Darren | Cheng | Co-Founder... | linkedin.c... | - | - |
Mentions in press and media 21
| Date | Title | Description |
| 07.07.2026 | Thanx Announces Direct-to-POS, First-Party Ordering with Square | Thanx's first-party ordering processes $1B annually; new direct-to-POS integration with Square gives restaurants more flexibility beyond middleware Customer loyalty is a business outcome to be earned, not just a check-the-box program. Done ... |
| 19.05.2026 | Flybuy Powers New Location-Triggered Gamification Experiences that Increase App Downloads and Loyalty Adoption | Flybuy's new collaboration with Brame and Thanx showcases the next evolution of location-based customer engagement. WASHINGTON, May 19, 2026 /PRNewswire-PRWeb/ -- Flybuy, the industry-leading AI-powered location engine that powers over 40,0... |
| 22.04.2026 | Thanx Opens Offer Management to Partners, Enabling Restaurants to Reward Guests Anywhere They Engage | New Thanx APIs enable restaurant brands to create and issue targeted offers through any platform in their technology stack Our customers can now create one reward, offer it to both loyalty and non-loyalty members, and send it out through an... |
| 05.05.2025 | Thanx Reinvents the Restaurant Conference Format with the Launch of the Loyalty UNconference | If loyalty isn’t driving revenue, it’s not a loyalty program. It’s a money pit,” — Zach Goldstein, CEO of Thanx.SAN FRANCISCO, CA, UNITED STATES, May 5, 2025 /EINPresswire.com/ -- Thanx, the leading guest engagement platform for restaurants... |
| 17.04.2025 | Olo and Thanx Launch Integration to Deliver Hyper-Personalized Guest Engagement | With over 100 shared customers, the Thanx and Olo partnership is already industry-leading. It just got so much better,” — Zach Goldstein, CEO of Thanx. SAN FRANCISCO, CA, UNITED STATES, April 17, 2025 /EINPresswire.com/ -- Olo (NYSE: OLO), ... |
| 31.03.2025 | Thanx Expands Loyalty Capabilities with Square Integration, Enabling Seamless Guest Engagement for Restaurants | Thanx announces latest integration with Square. Square has built an exceptional ecosystem for sellers that is optimized around ease of use, which aligns perfectly with our philosophy at Thanx.” — Zach Goldstein, CEO of Thanx.SAN FRANCISCO, ... |
| 31.01.2025 | Boost Your Profits and Customer Loyalty With These 6 Business Strategies Looking to keep your customers loyal? Here are the essential moments to focus on for retaining and expanding your customer base... | Acquiring new customers has always been quite a challenge, and it's getting more and more expensive and time-consuming in the realities of modern competition. Meanwhile, the main profits for businesses often come from repeat purchases. Whil... |
| 25.09.2024 | Sonny's BBQ Introduces New Mobile Experience to Supercharge their Off-Premise Dining Experience | Sonny’s BBQ unveils a new mobile experience In partnership with Thanx, Flybuy, and Olo, Sonny's BBQ transforms order-ahead, pickup, delivery, and loyalty programs to deliver a seamless and satisfying customer journey WINTER PARK, Fla. and W... |
| 16.09.2024 | Thanx Launches Enterprise Integrations Center with 60+ Connections | Thanx Connex sets new industry standards in data portability, joined by new integrations with category leaders, including Qu, Bite, Attentive, and Flybuy We take great pride in the seamless integration of our platform into diverse developme... |
| 25.07.2024 | Thanx and Qu Announce Partnership to Redefine Guest Engagement in the Restaurant Industry | Qu + Thanx The Partnership will Empower Restaurants to Deliver on the Vision of Data-driven, Personalized Loyalty and Digital Commerce Experiences We are thrilled to partner with Thanx...Together, we are ushering in a new era of guest engag... |
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