TrackR’s app, cloud databases and small Bluetooth devices have helped millions of people locate their misplaced items. TrackR has shipped over 8 million devices and is sold in over 5,000 stores worldwide. TrackR was ranked #45 by the Inc. 5000 list of fastest-growing companies, and is backed by the Revolution Growth, Foundry Group, Resolute Ventures, IncWell Venture Capital, Orange Fab, Amazon Alexa Fund and others.
Location: United States, California, Goleta
Employees: 51-200
Total raised: $58.7M
Founded date: 2009
Investors 3
Funding Rounds 2
| Date | Series | Amount | Investors |
| 07.08.2017 | Series B | $50M | Revolution |
| 06.10.2015 | - | $8.7M | - |
Mentions in press and media 23
| Date | Title | Description |
| 19.10.2018 | TrackR is rebranding to Adero as it looks beyond small devices to track lost items | When TrackR raised $50 million from investors that included Amazon a year ago, the Santa Barbara startup made a big splash in the growing market for small connected dongles that you could attach to “dumb” objects like keys to keep tabs on t... |
| 01.02.2018 | Amazon Echo vs. Google Home: Which Is The Better Smart Speaker? | Karen Tumbokon, Tech Times 01 February 2018, 12:02 pm Having a smart speaker in the home can be a blessing, especially if there are children in the household. When things get hectic, smart speakers like Amazon Echo powered by Alexa and Goog... |
| 30.01.2018 | TrackR lays off staff, sources say 42 in total, in ongoing market contraction | It’s crunch time for TrackR, that startup that lets you use an app to find items like keys, wallets and bags that have been tagged with its small Bluetooth-based tracking devices. TechCrunch has learned and confirmed that the company has la... |
| 28.08.2017 | Beyond the Beach: An Inside Look at the Santa Barbara Tech Ecosystem | Among the beaches and mountains of Santa Barbara, there is an emerging tech scene that is attracting founders to the city from Los Angeles and San Francisco. Kyle Ashby, cofounder of The Sandbox Santa Barbara and StartupSB has helped launch... |
| 07.08.2017 | TrackR Closes $50M Dollars In Series B Funding Led By Revolution Growth | Today, TrackR, a leader in personal item tracking, announced it has secured $50M in Series B funding led by Steve Murray at Revolution Growth, with Foundry Group, Amazon Alexa Fund, NTT DOCOMO Ventures, The Glenmede Trust, and Bespoke Strat... |
| 04.08.2017 | Term Sheet — Friday, Aug. 4 | MUPPETS GONE WILD Hello, it’s Jeff John Roberts, filling in while Erin is working on some longer-term projects. You can send your feedback here and follow me on Twitter here. Paid Content How can you protect what you can't see? From ExtraHo... |
| 03.08.2017 | TrackR Raised Money on Indiegogo, Now They Just Raised $50 Million in Venture Funding | TrackR hit Crowdfund Insider’s screen several years back at the beginning of the finder device rush. The TrackR Bravo launched on Indiegogo and quickly hit their $200K funding goal and then went much higher. While there have been many playe... |
| 03.08.2017 | TrackR Secures $50M Series B Financing | SANTA BARBARA, TrackR, a personal item tracking platform provider, secured $50 million in Series B funding. >> Click here for more funding data on TrackR >> To export TrackR funding data to PDF and Excel, click here Accor... |
| 02.08.2017 | TrackR Finds $50M More To Keep You From Losing Your Stuff | Santa Barbara-based TrackR, which develops devices which can be used to more easily track personal items, has raised $50M in a Series B funding, the company said this morning. The funding was led by Revolution Growth, and also included Foun... |
| 02.08.2017 | TrackR secures a $50M Series B funding round led by Revolution Growth | TrackR, one of the better known of the little Bluetooth devices that track your lost keys and EDCs (Everyday Carry, don’t you know?) has now gone big with the securing of a $50 million Series B round led by Steve Murray at Revolution Growth... |
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