| Date | Title | Description |
| 16.06.2026 | Tinuiti Named Digital Agency of Record for Serta Simmons Bedding | Partnership spans Serta, Beautyrest, and Tuft & Needle, uniting full-funnel media and advanced analytics to accelerate growth across a modern sleep portfolio
We selected Tinuiti for their ability to unify media, data, and measurement in... |
| 14.05.2026 | Tinuiti Launches New YouTube Intelligence Suite, Revealing 47% Average Incremental Conversion Impact for Brands | New capability within Bliss Point provides a more complete view of YouTube’s impact across revenue and customer acquisition
Marketers can now gain a clearer, more complete view, without platform bias, of how YouTube contributes to business ... |
| 15.04.2026 | Tinuiti Names Abbey Klaassen CEO to Accelerate Its Position as the Growth Partner for CMOs, Succeeding Zach Morrison | Appointment comes as agency advances its vision: growth built on real performance insight, executed at CMO speed, and driven by independent thinking
We’ve built a strong, scaled foundation, and the next chapter is about continuing to accele... |
| 12.03.2026 | Carter’s Inc. Names Tinuiti Full-Funnel Agency of Record to Drive Brand and Performance Growth | Powered by Bliss Point, Tinuiti will deliver advanced measurement and full-funnel clarity across all Carter’s Inc. brands’ media investments
Tinuiti’s full-funnel expertise and advanced measurement capabilities give us confidence that we ca... |
| 19.12.2025 | StreetTalk Appoints Jesse Eisenberg as CEO | StreetTalk (formerly 203 Media), a creative agency specializing in Conversation Creative, has appointed Jesse Eisenberg as chief executive officer.
Formerly serving as the chief growth officer of Tinuiti, the largest independent media agenc... |
| 01.10.2025 | Tinuiti Named a Certified Meridian Partner | Tinuiti, the largest independent full-funnel marketing agency in the U.S. across the media that matters most, today announced its certification as a Meridian partner. Built by Google, Meridian enables advanced measurement and delivers innov... |
| 30.09.2025 | Tinuiti Named a Certified Meridian Partner | Meridian, an open-source Marketing Mix Modeling, furthers Tinuiti’s Media Mix Modeling capabilities, helping brands move faster and measure smarter
This certification deepens our ability to build on our own proprietary technology suite of m... |
| 07.08.2025 | Tinuiti Named U.S. Media Agency of Record for Ancestry | Driving ‘Meaningful Discovery’, Tinuiti’s renewed partnership with Ancestry fueled by bold go-to-market lens of Love Growth; Hate Waste
We’ll drive Ancestry business through the lens of our go-to-market message, Love Growth; Hate Waste, to ... |
| 02.07.2025 | Nativo’s Programmatic Revenue Soars Over 120% Year-Over-Year in Q2 | Nativo, the most advanced platform for premium ad experiences, built to help advertisers connect and publishers grow, announced that its programmatic business grew by an impressive 120% year-over-year in the second quarter of 2025. This rec... |
| 23.06.2025 | Tinuiti Appoints Alejandro Clabiorne as Chief Operating Officer, Client Delivery | Expanded Leadership Team to Drive NextGen Client Solutions and Operational Excellence
Alejandro’s proven expertise in strategic execution, process optimization, and client-centric leadership will be instrumental as we continue to elevate ou... |
| 13.06.2025 | FERMÀT Secures $45M to Revolutionize AI-Driven Commerce | In the bustling heart of San Francisco, a new player is reshaping the landscape of digital commerce. FERMÀT, an AI-native commerce platform, has just raised $45 million in Series B funding. This round, led by VMG Partners, saw participation... |
| 13.06.2025 | Tinuiti Introduces AI SEO, The Newest Evolution of its Search Offering | Tinuiti, the largest independent full-funnel marketing agency in the U.S. across the media that matters most, announced the launch of its newly expanded AI SEO offering. As a full-funnel marketing agency that got its start in search 20 year... |
| 12.06.2025 | Built For What’s Next: Tinuiti Introduces AI SEO, The Newest Evolution of its Search Offering | AI SEO
Reflecting the current reality of search, AI SEO fuels AI-powered discovery, ensuring brands influence the conversation before an ad is ever served NEW YORK, NY, UNITED STATES, June 12, 2025 /EINPresswire.com/ -- Tinuiti, the largest... |
| 12.06.2025 | FERMÀT Raises $45M Series B for Future of AI-Powered Commerce Experiences | FERMÀT, the AI-native commerce platform generating brands’ shopping experiences for stronger engagement and conversion, announced it has raised $45 million in Series B funding. The round was led by commerce enablement and brand investor VMG... |
| 03.06.2025 | Tinuiti Among First To Earn TikTok Marketing Partner Badge for Media Mix Modeling, Unlocking Cross-Channel Insights | TikTok MMM for Tinuiti
Building on agency's track record on TikTok, new MMM badge solidifies Tinuiti's role in delivering deeper, signal-resilient TikTok data into brands’ MMM efforts NEW YORK, NY, UNITED STATES, June 3, 2025 /EINPresswire.... |
| 21.05.2025 | Ignite Visibility Appoints Industry Leader Max Cheprasov as Chief Operating Officer | Max Cheprasov
Ignite Visibility has appointed Max Cheprasov as Chief Operating Officer. Cheprasov, recognized for his expertise in automation and operational excellence, will oversee company operations, including workflow optimization and a... |
| 28.04.2025 | Nexxen Advances AI Capabilities, Launches ‘nexAI’ | Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, announced the launch of nexAI, a comprehensive suite of artificial intelligence (“AI”)-powered assistants and features, vertically integr... |
| 24.04.2025 | Nexxen Advances AI Capabilities, Launches ‘nexAI’ | Nexxen a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the launch of nexAI, a comprehensive suite of artificial intelligence (“AI”)-powered assistants and features, vertically ... |
| 03.04.2025 | Skai Launches Celeste AI to Transform Commerce Media Marketing | Skai, the leading omnichannel platform for commerce media, today introduced Celeste AI, a generative AI marketing agent designed to transform how brands and agencies navigate commerce media. Industry leaders, including Acosta Group, Advanta... |
| 12.03.2025 | Tinuiti, FERMÀT Refine Ad-to-Landing Page for Stronger Conversions | Tinuiti, the largest independent full-funnel marketing agency across the media that matters most, has officially announced its partnership with FERMÀT. The leading commerce experience platform enabling brands to create shoppable, native-sty... |
| 20.02.2025 | FERMÀT Announces Launch of Agency Accelerator Program | FERMÀT, the leading commerce experience platform enabling brands to create shoppable, native-style content across social and digital channels, is proud to announce the official launch of the Agency Accelerator Program, designed to help agen... |
| 10.01.2025 | Built In Best Places to Work Recognizes Tinuiti as a 2025 Top Employer | Best Places to Work
Built In Recognition Honors Tinuiti’s Workplace Excellence Across 26 City-Specific Categories NEW YORK, NY, UNITED STATES, January 10, 2025 /EINPresswire.com/ -- Tinuiti, the largest independent full-funnel marketing age... |
| 07.01.2025 | Tinuiti Earns Top Marks in Human Rights Campaign’s 2025 Corporate Equality Index | HRC CEI
Nation’s Foremost Benchmarking Survey Recognizes Tinuiti’s Commitment to LGBTQ+ Community and Workplace Equality NEW YORK, NEW YORK, UNITED STATES, January 7, 2025 /EINPresswire.com/ -- Tinuiti, the largest independent full-funnel m... |
| 18.12.2024 | The Balancing Act: Scaling Business and Culture in a Rapidly Changing World | In today’s fast-paced business landscape, scaling a company is akin to walking a tightrope. On one side, there’s the relentless push for growth. On the other, the need to nurture a thriving workplace culture. This balancing act is not just ... |
| 16.12.2024 | Scaling Your Business Is Hard — Scaling Your Culture Is Even Harder. Here's How to Grow Both Without Losing Your Way. Here are five tips to help you navigate the complexities of scaling culture while ... | Workplace culture is at a crossroads. Companies are grappling with the dual challenge of sustaining growth while supporting their employees amid rising concerns over burnout and mental health — what some have dubbed "The Great Exhausti... |
| 12.12.2024 | Fivetran and Tinuiti: A Tale of Growth and Innovation in Data and Marketing | In the fast-paced world of technology and marketing, two companies are making waves: Fivetran and Tinuiti. Both are riding the tide of growth, driven by innovation and strategic leadership. Their recent developments highlight the increasing... |
| 11.12.2024 | Tinuiti Bolsters Leadership Team to Support Strategic Growth in 2025 | Tinuiti, the largest independent full-funnel marketing agency across Streaming TV, Google, Meta, and Amazon, announced the appointments of Daniele Renda as EVP, Managing Director, Enterprise, and Michael Martinez as SVP of Strategic Plannin... |
| 06.12.2024 | Fivetran sees 40% growth in AWS Marketplace demand | Fivetran has reported a 40% increase in year-over-year growth within the Amazon Web Services (AWS) Marketplace, which is driven by the rising demand in enterprises for artificial intelligence (AI) and analytics.
The company supports over 60... |
| 14.11.2024 | Tinuiti tops in three categories in an analyst firm report | Tinuiti, the largest independent full-funnel marketing agency across the media that matters most, has been named a ‘Strong Performer’ among the most significant media management services providers in The Forrester Wave™: Media Management Se... |
| 26.09.2024 | Tinuiti Appoints Emerging Portfolio Managing Director | Andrea Snyder, Managing Director, Emerging
Former GroupM Operations Lead to Head Tinuiti’s Emerging Portfolio of Fast-Growing Challenger Brands, Rounding Out Agency’s Managing Director Leadership Bench
With the managing director leadership ... |
| 20.09.2024 | Tinuiti Joins Select Group of TikTok Shop Agency Partners | Tinuiti, the largest independent performance marketing agency across the media that matters most, announced it is officially certified as a TikTok Shop Partner, making the agency a one-stop solution for brands interested in selling on the p... |
| 19.09.2024 | Tinuiti Joins Select Group of TikTok Shop Agency Partners | TikTokShopPartner
Tinuiti logo
TikTok Shop Partner Status Grants Early Access to Alphas, Betas, and Exclusive Platform Support Ahead of Shopping-Centric Q4 and 2025 Planning NEW YORK, NY, UNITED STATES, September 19, 2024 /EINPresswire.com/... |
| 15.08.2024 | Tinuiti and InfoTrust Partner on ‘Privacy-By-Default’ Approach to Reporting, Measuring, Activating 1P Data For Brands | Amid Growing Demand for Consumer Privacy, Tinuiti and InfoTrust Provide Crucial First-Party Data Strategy and Expertise For Reaching Target Audiences
As data privacy regulations continue to evolve, we're grateful for InfoTrust's support in ... |
| 08.08.2024 | In Partnership with Sony Electronics, Tinuiti Announces Initiative to Support Aspiring First-Generation College Students | Tinuiti partnership with non-profit Reality Changers offers students an immersive digital marketing career day followed by paid summer internships at Tinuiti
Our students were especially impacted by the mentorship and support from the Tinui... |
| 28.04.2023 | Frye Taps Tinuiti as Performance Media Agency of Record | Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named the Performance Media Agency of Record for Frye, an American manufacturer of shoes and boots.
As Frye’s designated Per... |
| 19.04.2023 | Meet the 27 rising stars of adtech solving advertisers' toughest challenges | Index Exchange, RPA, Triton Digital, InMobi; This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Insider named its second annual list of up-and-coming advertising tech talent. The group repre... |
| 25.01.2023 | Tinuiti Acquires Ampush | Tinuiti, a New York-based independent performance marketing firm, acquired Ampush, a New York-based growth marketing agency with a focus on social platforms that provides end-to-end performance creative and customer acquisition capabilities... |
| 06.07.2022 | Country Superstar Lauren Alaina Partners With Maurices To Honor Hometown Heroes, Elevate Women | WASHINGTON, DC - JULY 04: In this screengrab, American singer, Lauren Alaina performs for the 40th ... [+] Anniversary of “A Capitol Fourth” on PBS on July 04, 2020 in Washington, DC. (Photo by Getty Images/Getty Images for Capitol Concerts... |
| 30.11.2021 | Around the World with … Holiday shopping in 2021 | On today’s one-year anniversary episode of the Around the World show, we look at how holiday shopping this year will be—and won't be—different from last year. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior... |
| 30.11.2021 | Tinuiti Launches "Thankful Giving" Initiative for Employees to "Give Where You Live" | NEW YORK, Nov. 30, 2021 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon today announced "Thankful Giving," a year-round employee-driven p... |
| 30.11.2021 | Tinuiti Launches "Thankful Giving" Initiative for Employees to "Give Where You Live" | NEW YORK, Nov. 30, 2021 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon today announced "Thankful Giving," a year-round employee-driven p... |
| 29.11.2021 | How insurance is changing, paying when you drive, and insurance as you buy | On today's episode, we discuss how the world of insurance is changing, how claims can be settled in seconds, and how smart sensors can make sure you only pay when you actually drive. Tune in to the discussion with eMarketer principal analys... |
| 24.11.2021 | Brand Anatomy: How Mack Weldon went from D2C to omnichannel | In this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brian Berger, founder and CEO of Mack Weldon, to discuss how his brand embraced an omnichannel s... |
| 22.11.2021 | How trust affects social ad attitudes, Facebook changes its ad targeting options, and TikTok's growth | On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting a... |
| 19.11.2021 | The Weekly Listen: Is the metaverse a good idea, goodbye primetime, and second screens | On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting... |
| 18.11.2021 | The 'always-with-you' doctor, health tracking devices, and the 'quantified self' | On today's episode, we discuss what it would be like to have a doctor checking on you all the time, what devices are most likely to be used for remote patient monitoring, and the "quantified self" movement. Tune in to the discussi... |
| 17.11.2021 | Disney+ slows down, HBO Max approaches a milestone, and can Peacock compete? | On today's episode, we discuss why Disney+ subscriber growth has slammed into a wall and how HBO Max might make its offering even more competitive. We then talk about whether Roku's recent slowdown is temporary or something more systemic, a... |
| 16.11.2021 | Amazon hits the brakes in Q3, Walmart's 'Text to Shop,' and Pinterest TV launches | On today's episode, we discuss the most interesting takeaways from Amazon's Q3 earnings, why the online store's sales hit the brakes, and how Amazon's ad business is coming along. We then talk about Walmart testing an SMS-assisted ecommerce... |
| 15.11.2021 | Retail media's moment, eBay's changes, Wayfair hits a bump, and Nike in the metaverse | On today's episode, we discuss the pillars driving what's next in retail media, how to navigate the pros and cons of retail media expansion, and retail media budget commitments. We then talk about how eBay is streamlining things, the signif... |
| 12.11.2021 | The Weekly Listen: How to 'fix' Facebook, TikTok on TV, and Netflix Games | On today's episode, we discuss the most viable ways people want to "fix" Facebook, whether Netflix Games will move the needle, if TikTok on TV makes sense, whether Peloton's deceleration is concerning, how many kids under 13 years... |
| 11.11.2021 | Spotify's ad business emerges, Amazon drops the 'Project Mic,' and gaming platforms | On today's episode, we discuss Spotify's Q3 earnings, the company's growing ad business, and the viability of video podcasts. We then talk about Amazon building a new music-centric live audio app and who is winning the gaming platform war. ... |
| 10.11.2021 | Brand Anatomy: Siemens, Levi's, and thredUP on digital transformation and sustainability | On today's special edition episode of Brand Anatomy, we get an exclusive look inside three leading brands as eMarketer Briefing director Jeremy Goldman hits the showroom floor of Web Summit 2021 in Lisbon. At the annual technology conferenc... |
| 09.11.2021 | Google's (and YouTube's) soaring growth, Nielsen's rebrand, and the average Netflix user | On today's episode, we discuss the most impressive part of Google's Q3 earnings, YouTube's mini milestones, and how Apple's iOS changes are affecting the search giant. We then talk about the significance of Nielsen's rebrand and what the av... |
| 08.11.2021 | Twitter sidesteps Apple's privacy changes, tweets from young people, and Twitter Blue absorbs Scroll | On today's episode, we discuss the most interesting takeaways from Twitter's Q3 earnings, why the social media company was able to weather Apple's iOS privacy changes, and what Twitter hopes to become by 2023. We then talk about the share o... |
| 05.11.2021 | The Weekly Listen: Facebook becomes Meta, Instagram's affiliate shops, and out-of-stock messages in advertising | On today's episode, we discuss the main takeaways from Facebook's corporate name change to Meta, Instagram's affiliate shops development, how out-of-stock messages could affect advertising, Instagram Reels ads versus TikTok paid ads, sellin... |
| 04.11.2021 | How to Sell on Twitter With These 13 Tips | Connecting with your audience on social media might seem as simple as a post and a follow, but it's actually a lot more complex. Twitter as a marketing tool can apply to PR, thought leadership, brand building, and lead generation. Selling o... |
| 04.11.2021 | A Lot Going on with Facebook: Q3 earnings, Apple's effect, and the Facebook Papers | On today's episode, we discuss the main takeaways from Facebook's Q3 earnings, what we make of the new company name "Meta," and how the company will finish the year. Tune in to the discussion with eMarketer principal analyst at In... |
| 03.11.2021 | How Apple's iOS changes are affecting Snapchat, following brands, and young Instagrammers | On today's episode, we discuss the most interesting takeaways from Snapchat's Q3 earnings, how Apple's iOS changes are affecting Snapchat, and where the social media company will be by the end of the year. We then talk about where people pr... |
| 02.11.2021 | How much did 'Squid Game' help Netflix, inflated TV ad spending, and a single TV currency | On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether T... |
| 01.11.2021 | How ad spending in the US is changing, Gen Z's ad tastes, and Apple Podcasts' subscriptions | On today's episode, we discuss the major contributors toward digital advertising's growth this year, what the ceiling is for mobile ad spending's share of the total ad market, and whether TV ad dollars are actually on a downward trajectory.... |
| 23.09.2021 | 3 Key Elements of Digital Experience to Revisit Continually | This isn’t news to anyone: Internet presence holds a whole lot of power. With an unfathomable amount of consumers connected in some way or another to online marketplaces and overly influential social media, building the right image on such ... |
| 03.08.2021 | Tinuiti Completes Acquisition of Bliss Point Media and Officially Launches Streaming+, an Expanded Full-Service Advertising Offering (Streaming + Linear Video) | Acquisition Positions Tinuiti as the Performance Marketing Firm With the Best Econometric-Driven Technology Across Streaming and Linear Video
Tinuiti, a leading independent performance marketing firm in the US, announced it has completed it... |
| 02.08.2021 | Tinuiti Completes Acquisition of Bliss Point Media and Officially Launches Streaming+, an Expanded Full-Service Advertising Offering (Streaming + Linear Video) | |
| 24.07.2021 | Daily AI Roundup: The 5 Coolest Things on Earth Today | AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human-s... |
| 23.07.2021 | TikTok Names Tinuiti First US Independent Agency To Receive Campaign Management Badge Within TikTok Marketing Partner Program | Tinuiti will help clients accelerate brand performance and grow their business through TikTok
Tinuiti, the largest independent performance marketing firm across the Triopoly of Google, Facebook, and Amazon, announced that it has earned TikT... |
| 21.07.2021 | TikTok Names Tinuiti First US Independent Agency to Receive Campaign Management Badge within TikTok Marketing Partner Program | |
| 19.07.2021 | Tinuiti Signs Deal to Acquire Bliss Point Media and Expand Full-Service Advertising Capabilities to TV (Streaming + Linear) | |
| 13.05.2021 | Tinuiti Lands On Inc. Magazine's Annual List Of Best Workplaces For 2021 For The Second Consecutive Year | |
| 25.03.2021 | Tinuiti Announces Three Industry Visionaries as part of Strategic Board Development to Fuel Next Growth Phase | |
| 17.03.2021 | Tinuiti Deepens Amazon Market Leadership with Acquisition of Ortega Group | |
| 10.12.2020 | Mountaingate Capital Portfolio Company Tinuiti Announces Investment From New Mountain Capital | Denver, December 10, 2020 –Mountaingate Capital, a Denver-based private equity firm employing a proven, buy-and-build strategy that empowers lower middle market companies with strong growth potential and engaged leadership teams, is pleased... |
| 02.12.2020 | Tinuiti Announces Investment from New Mountain Capital to Accelerate Next Phase of Growth | |
| 12.11.2020 | Tinuiti Launches Instacart Acceleration Program | |
| 22.08.2019 | Tinuiti Received Deb and Equity from Antares | Tinuiti, a digital media company, received equity and debt financing fom Antares.
Antares served as sole lead arranger and is acting as administrative agent for a senior secured credit facility to refinance existing debt and to provide addi... |
| - | Brand Anatomy: Siemens, Levi's, and thredUP on digital transformation and sustainability | On today's special edition episode of Brand Anatomy, we get an exclusive look inside three leading brands as eMarketer Briefing director Jeremy Goldman hits the showroom floor of Web Summit 2021 in Lisbon. At the annual technology conferenc... |
| - | How insurance is changing, paying when you drive, and insurance as you buy | On today's episode, we discuss how the world of insurance is changing, how claims can be settled in seconds, and how smart sensors can make sure you only pay when you actually drive. Tune in to the discussion with eMarketer principal analys... |
| - | Spotify's ad business emerges, Amazon drops the 'Project Mic,' and gaming platforms | On today's episode, we discuss Spotify's Q3 earnings, the company's growing ad business, and the viability of video podcasts. We then talk about Amazon building a new music-centric live audio app and who is winning the gaming platform war. ... |
| - | The Weekly Listen: Is the metaverse a good idea, goodbye primetime, and second screens | On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting... |
| - | Twitter sidesteps Apple's privacy changes, tweets from young people, and Twitter Blue absorbs Scroll | On today's episode, we discuss the most interesting takeaways from Twitter's Q3 earnings, why the social media company was able to weather Apple's iOS privacy changes, and what Twitter hopes to become by 2023. We then talk about the share o... |
| - | How much did 'Squid Game' help Netflix, inflated TV ad spending, and a single TV currency | On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether T... |
| - | To the world, Moon Juice founder Amanda Chantal Bacon is just another Goopy goddess selling $12 juice and jars of 'Sex Dust.' Ex-employees say the reality is much … different. | This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
During her three months working as a social-media manager at Moon Juice, Megan Rosati says she was not allowed to post anything to social m... |
| - | Disney+ slows down, HBO Max approaches a milestone, and can Peacock compete? | On today's episode, we discuss why Disney+ subscriber growth has slammed into a wall and how HBO Max might make its offering even more competitive. We then talk about whether Roku's recent slowdown is temporary or something more systemic, a... |
| - | Amazon hits the brakes in Q3, Walmart's 'Text to Shop,' and Pinterest TV launches | On today's episode, we discuss the most interesting takeaways from Amazon's Q3 earnings, why the online store's sales hit the brakes, and how Amazon's ad business is coming along. We then talk about Walmart testing an SMS-assisted ecommerce... |
| - | Paid search rules the Cyber Five | Now that the dust has settled from this year’s record-breaking Cyber Five (the five days between Thanksgiving and Cyber Monday), it’s time to see how the industry’s advertising efforts shook out, according to new research from Tinuiti.
Goog... |
| - | 3 Key Elements of Digital Experience to Revisit Continually | This isn’t news to anyone: Internet presence holds a whole lot of power. With an unfathomable amount of consumers connected in some way or another to online marketplaces and overly influential social media, building the right image on such ... |
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A marketer’s guide to emerging identity solutions | As third-party data sources are being phased out and privacy legislations take effect, marketers need to use identity solutions to stitch multiple sources of data together for a complete picture of their audience.
Here are some of the lates... |
| - | Retail media's moment, eBay's changes, Wayfair hits a bump, and Nike in the metaverse | On today's episode, we discuss the pillars driving what's next in retail media, how to navigate the pros and cons of retail media expansion, and retail media budget commitments. We then talk about how eBay is streamlining things, the signif... |
| - | Google's (and YouTube's) soaring growth, Nielsen's rebrand, and the average Netflix user | On today's episode, we discuss the most impressive part of Google's Q3 earnings, YouTube's mini milestones, and how Apple's iOS changes are affecting the search giant. We then talk about the significance of Nielsen's rebrand and what the av... |
| - | Brand Anatomy: How Mack Weldon went from D2C to omnichannel | In this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brian Berger, founder and CEO of Mack Weldon, to discuss how his brand embraced an omnichannel s... |
| - | A Lot Going on with Facebook: Q3 earnings, Apple's effect, and the Facebook Papers | On today's episode, we discuss the main takeaways from Facebook's Q3 earnings, what we make of the new company name "Meta," and how the company will finish the year. Tune in to the discussion with eMarketer principal analyst at In... |
| - | The Weekly Listen: Facebook becomes Meta, Instagram's affiliate shops, and out-of-stock messages in advertising | On today's episode, we discuss the main takeaways from Facebook's corporate name change to Meta, Instagram's affiliate shops development, how out-of-stock messages could affect advertising, Instagram Reels ads versus TikTok paid ads, sellin... |
| - | The Weekly Listen: Can ride-sharing survive, living with less, and a Thanksgiving quiz | On today's episode, we discuss whether ride-sharing and delivery services can survive, the "choosing to live with less" movement, buying with purpose, whether Disney+ subscribers will overtake Netflix, Facebook's (Meta's) new glov... |
| - | Cars are one of the few purchases Gen Z is reluctant to make online. Here’s why that can be smart | Growing up in the age of the internet and technology, online shopping is second nature for Gen Zers.
Yet, a bulk of Gen Z drivers prefers to shop for a car in person while only 9% do so online, according to a report by Cars.com. |
| - | How trust affects social ad attitudes, Facebook changes its ad targeting options, and TikTok's growth | On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting a... |
| - | The Weekly Listen: How to 'fix' Facebook, TikTok on TV, and Netflix Games | On today's episode, we discuss the most viable ways people want to "fix" Facebook, whether Netflix Games will move the needle, if TikTok on TV makes sense, whether Peloton's deceleration is concerning, how many kids under 13 years... |
| - | Around the World with … Holiday shopping in 2021 | On today’s one-year anniversary episode of the Around the World show, we look at how holiday shopping this year will be—and won't be—different from last year. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior... |
| - | How Apple's iOS changes are affecting Snapchat, following brands, and young Instagrammers | On today's episode, we discuss the most interesting takeaways from Snapchat's Q3 earnings, how Apple's iOS changes are affecting Snapchat, and where the social media company will be by the end of the year. We then talk about where people pr... |
| - | How ad spending in the US is changing, Gen Z's ad tastes, and Apple Podcasts' subscriptions | On today's episode, we discuss the major contributors toward digital advertising's growth this year, what the ceiling is for mobile ad spending's share of the total ad market, and whether TV ad dollars are actually on a downward trajectory.... |
| - | The 'always-with-you' doctor, health tracking devices, and the 'quantified self' | On today's episode, we discuss what it would be like to have a doctor checking on you all the time, what devices are most likely to be used for remote patient monitoring, and the "quantified self" movement. Tune in to the discussi... |
