Tractive was founded in 2012 in Pasching, Austria, by a group of paw-ssionate entrepreneurs with the aim of creating a safer environment for the millions of pets around the world. By leveraging the latest technologies, Tractive develops pet wearables, apps and online services; providing pet owners and pet lovers alike with more happiness, security, and peace of mind with their beloved four-legged friends. Behind Tractive stands a dedicated, dynamic and experienced international team that is always striving to find new and innovative ways to satisfy and delight its customers and users.
Tractive’s mission is to strengthen the bond between pets and their owners by leveraging technology to ensure a healthier, longer and safer life together.
Top 6 benefits of being our “paw”some employee:
- Flat hierarchies with honest and quick feedback
- The chance to work with the latest technologies and tools
- Creative freedom and autonomous working fields
- A multicultural work environment and excellent team spirit
- Flexitime and regular team events like running, yoga classes, team breakfast, etc.
- Excellent connection to the local public transport system as well as a company parking area
If you're a high achiever with talent, eager to learn and ready to get into new challenges, then you've found the right place! Check out our opportunities at https://tractive.com/gen/hr/jobs
Get to know the Tractive team at https://tractive.com/gen/hr/team and take a look at our @Tractive blog (https://tractive.com/blog/en/category/tractive-en#categories). It will give you an insight of our everyday work life!
Follow us:
Facebook: https://www.facebook.com/TractiveCompany
Instagram: www.instagram.com/tractive
Pinterest: https://www.pinterest.com/tractive/
Kununu: https://www.kununu.com/at/tractive2
Glassdoor: https://www.glassdoor.co.uk
Tractive’s mission is to strengthen the bond between pets and their owners by leveraging technology to ensure a healthier, longer and safer life together.
Top 6 benefits of being our “paw”some employee:
- Flat hierarchies with honest and quick feedback
- The chance to work with the latest technologies and tools
- Creative freedom and autonomous working fields
- A multicultural work environment and excellent team spirit
- Flexitime and regular team events like running, yoga classes, team breakfast, etc.
- Excellent connection to the local public transport system as well as a company parking area
If you're a high achiever with talent, eager to learn and ready to get into new challenges, then you've found the right place! Check out our opportunities at https://tractive.com/gen/hr/jobs
Get to know the Tractive team at https://tractive.com/gen/hr/team and take a look at our @Tractive blog (https://tractive.com/blog/en/category/tractive-en#categories). It will give you an insight of our everyday work life!
Follow us:
Facebook: https://www.facebook.com/TractiveCompany
Instagram: www.instagram.com/tractive
Pinterest: https://www.pinterest.com/tractive/
Kununu: https://www.kununu.com/at/tractive2
Glassdoor: https://www.glassdoor.co.uk
Location: Austria, Upper Austria, Wagram
Employees: 201-500
Total raised: $35M
Founded date: 2012
Investors 1
| Date | Name | Website |
| - | Guidepost ... | guidepostg... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 26.05.2021 | - | $35M | - |
Mentions in press and media 40
| Date | Title | Description |
| 28.08.2026 | Traxit: 19 Former Tractive Leaders Now Invest Millions Into Startups | Set Trending Topics as a preferred source on Google. The name says it all. Traxit is a blend of Tractive and Exit, and it points straight at the deal that made some of the people behind it very rich. After Italian app group Bending Spoons a... |
| 02.07.2026 | Bending Spoons IPO: Automation Drives Value, Reshapes Workforce | Bending Spoons, a European tech powerhouse, is set for its Nasdaq IPO, aiming for a $26-$28 share price. The company's aggressive growth model centers on acquiring diverse digital businesses like AOL, Vimeo, and recently Tractive. Bending S... |
| 30.06.2026 | Bending Spoons Pays €770M for Tractive, Then Cuts 50% of Jobs Before IPO | The sale of the Upper Austrian startup Tractive to the Italian software group Bending Spoons marks one of the most significant deals in Austrian startup history. While the purchase price sets new benchmarks, the associated restructuring at ... |
| 30.06.2026 | Hansi Hansmann’s New Family Office Launches With €150M AUM | For more than 15 years, Hansi Hansmann shaped the Austrian startup scene as a business angel. Now, together with Lisa Pallweber, he is evolving the Hans(wo)men Group into the Hansmann Family Office. Beyond venture capital, the investment st... |
| 08.04.2026 | Tractive Launches Next-Generation Health Intelligence for Pets, Revolutionizing Connected Pet Care | Tractive, a global leader in GPS tracking and health monitoring for cats and dogs, today announced a series of breakthrough products and features that will redefine pet care for millions of families. The innovations, spanning new devices fo... |
| 16.02.2026 | Lassie: $75 Million Series C Raised For Prevention-First Pet Insurer | Stockholm-based pet insurance platform Lassie has raised $75 million in Series C funding as it positions itself to lead Europe’s evolving pet care and insurance market. The round is one of the largest European insurtech financings of the pa... |
| 15.02.2026 | Lassie Unleashes $75M for European Pet Care Domination | Lassie, the innovative Stockholm-based pet insurer, has closed a substantial $75 million Series C funding round. This significant capital injection propels its ambitious European expansion strategy. The company champions a prevention-first ... |
| 12.02.2026 | Stockholm-based prevention-first pet InsurTech Lassie fetches €63.2 million in Series C funding | Lassie, a Stockholm-based prevention-first pet insurer, today announced that it has raised €63.2 million ($75 million) in Series C funding to double down on AI, expand across Europe, and scale faster. The round included participation from B... |
| 12.02.2026 | Lassie closes $75M to scale pet care services across Europe | Stockholm-based Lassie, a prevention-focused pet insurer, has raised $75 million in Series C funding to support its expansion across Europe’s pet care and insurance market. The round included participation from Balderton Capital, Felix Capi... |
| 13.10.2025 | Austria’s Quivo secures €5.2 million to expand its streamlined e-commerce logistics to the Gulf Region | Quivo, a Wien-based technology and logistics scale-up, has secured a €5.2 million strategic investment from Qatar’s leading logistics provider GWC, marking the beginning of a joint expansion into the Gulf region. The capital injection will ... |
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