We help our clients in hotels, restaurants and museums, among others, to assess and understand how they are viewed online- their digital reputation. The information and recommendations we provide, through our AI system, allow a property to refine and enhance its digital image with improved marketing, improved customer experience and better direct customer interaction. To provide these insights we process massive amounts of raw data from Booking.com, TripAdvisor, Facebook etc. to create actionable insights for every level of hospitality operator; our clients include local Trattorias and Best Western.
Why is this useful?
Tourism is a key segment of most national economies; however, the hospitality industry lacks sufficient tools which can easily and quickly combine and analyze all the reputation data available online such as social media, direct booking sites, and OTA’s. This gap in technology can make it challenging for operators to provide relevant marketing and tailored offers to individual modern travelers. Travel Appeal was created to give an answer to these two problems. We provide simple conceptual tools which allow an individual or chain to better understand the behavior of today's tourists.
Using a simple “dashboard” layout, it is possible for a customer to evaluate important statistics about their property at a glance, and no expertise is required to understand the information. As a user navigates through the system more detailed reports about traveler sentiment, pricing of a property vs competition, common themes in social media reviews and many other features all are present. Collectively this means anyone from anywhere can accurately judge their digital reputation… and importantly we simultaneously provide tailored solutions to improve the customer experience and ultimately their reputation.
Why is this useful?
Tourism is a key segment of most national economies; however, the hospitality industry lacks sufficient tools which can easily and quickly combine and analyze all the reputation data available online such as social media, direct booking sites, and OTA’s. This gap in technology can make it challenging for operators to provide relevant marketing and tailored offers to individual modern travelers. Travel Appeal was created to give an answer to these two problems. We provide simple conceptual tools which allow an individual or chain to better understand the behavior of today's tourists.
Using a simple “dashboard” layout, it is possible for a customer to evaluate important statistics about their property at a glance, and no expertise is required to understand the information. As a user navigates through the system more detailed reports about traveler sentiment, pricing of a property vs competition, common themes in social media reviews and many other features all are present. Collectively this means anyone from anywhere can accurately judge their digital reputation… and importantly we simultaneously provide tailored solutions to improve the customer experience and ultimately their reputation.
Location: Italy, Tuscany, Florence
Employees: 11-50
Total raised: $4.35M
Founded date: 2014
Investors 1
| Date | Name | Website |
| - | H-Farm | h-farm.com... |
Funding Rounds 3
| Date | Series | Amount | Investors |
| 02.10.2018 | - | $3.47M | - |
| 17.03.2017 | - | $773.82K | - |
| 02.04.2015 | - | $108.78K | - |
Mentions in press and media 4
| Date | Title | Description |
| 02.10.2018 | Florence-based Travel Appeal raises €3M to help professionals in the travel industry with Data Science and AI | Travel Appeal, the startup specialized in Data Science and Artificial Intelligence for professionals in the Travel Industry, has closed a new capital increase worth €3 million. The Series A round was led by Indaco Ventures I (a news fund by... |
| 18.03.2018 | Венчурный фонд Microsoft и промежуточные итоги AI/ML конкурса | У компании Microsoft есть своё венчурное подразделение – корпоративный венчурный фонд Microsoft Ventures (MV). MV инвестирует в стартапы на раундах от A до D. Ключевые локации – Кремниевая долина, Нью Йорк, Сиэтл, Лондон и Тель-Авив. Фокус ... |
| 17.03.2017 | Travel Appeal Closes €720K Funding Round | Travel Appeal, a Ca’ Tron, Treviso, Italy-based provider of a travel data analytics platform, closed €720k funding round. Backers included three travel industry entrepreneurs. The round post money valued the company at €6m. The company inte... |
| 02.04.2015 | Travel Appeal Raises €100K in Funding | Travel Appeal, a Roncade, Italy-based travel marketing and communication startup, raised an additional €100k in funding. Backers included UniCredit and H-FARM Ventures. The company intends to use the funds to grow operations Founded in 2014... |