Trustev is a new approach to stopping fraud online, while letting through good customers. It analyzes thousands of datapoints in real time to make an instant decision on each transaction: is it real or fraudulent? With enterprise customers in ecommerce, financial services, virtual goods and other industries, Trustev is the most effective way to analyze online sales, signups and logins, without the high costs of manual review -- and with much greater accuracy. The system is the first "hybrid" approach which combines machine learning with a decision matrix, for the most accurate possible decisions. The analysis includes: --- Behavior --- How did a customer behave on the website? Was it like a "normal" customer or not? --- Device --- Every customer on a site is analyzed across whole visit, not just at checkout. --- IP --- Deep analysis of network, proxy, geo-location. --- Email -- Syntax, ping, known fraud. --- Phone --- Cross-reference phone account number, tenure, network --- History --- Full customer history integration and analysis --- Social --- Does this look like a real person, or not? --- Machine learning --- 1000s of datapoints fed into a feedback loop, to improve continuously over time Trustev is simple to integrate, and produces an ROI in a matter of days, with dramatically lower fraud rates and increased sales. The company has won multiple awards for innovative technology, including SXSW in both 2015 and 2014, Europe's Top Technology Start-up by the European Commission and one of the Top 10 global technology start-up companies by Forbes magazine. In April 2014, Trustev took top prize at SXSW, the world’s largest technology festival.
Location: United States, New York
Employees: 11-50
Total raised: $4.88M
Founded date: 2012
Investors 2
| Date | Name | Website |
| - | Greycroft | greycroft.... |
| - | Wayra UK | wayra.uk |
Funding Rounds 3
| Date | Series | Amount | Investors |
| 17.12.2013 | - | $500K | - |
| 30.10.2013 | Seed | $4.08M | - |
| 15.02.2013 | - | $300K | - |
Mentions in press and media 27
| Date | Title | Description |
| 26.05.2023 | Startup Showcase: Trustev Revolutionizes E-commerce Fraud Prevention | In today’s digital era, online fraud poses a significant threat to e-commerce and financial companies. Traditional approaches to fraud prevention often fall short, relying on restrictive rules and profiling. Trustev, an innovative startup b... |
| 19.07.2017 | 10 Popular RegTech Startups in Ireland | Share Tweet Share Share Email Between 2009 and 2017, 54,000 regulatory documents have been published by 130 regulatory bodies in the G20 countries alone. The non-G20 countries have also published a considerable number of regulations. Regula... |
| 10.05.2016 | Pat Phelan's Big Score With Trustev | Not many entrepreneurs become millionaires by the age of 30. Chris Kennedy, who turned 31 in January, reached that happy landmark last December when Cork startup Trustev was bought by American public company TransUnion. Trustev was founded ... |
| 13.12.2015 | TransUnion Acquires Trustev | TransUnion (NYSE: TRU), a provider of fraud and identity management solutions, acquired Trustev, a Cork, Ireland-based provider of digital verification technology to multiple industries. TransUnion paid approximately $21m in cash at closing... |
| 12.12.2015 | M&A roundup - week ending 12/12/15 | Vevo bought Showyou; GrubHub acquired Delivered Dish; Alibaba purchased the South China Morning Post Consilio, a provider of eDiscovery and Document Review Services, entered ina a definitive agreement to acquire the Huron Legal practice of ... |
| 11.12.2015 | TransUnion adquiere Trustev, acelerada por Wayra UK, por $44 millones | 11/12/2015 TRANSUNION ADQUIERE TRUSTEV, ACELERADA POR WAYRA UK, POR $44 MILLONES. La compañía norteamericana cotizada TransUnion, adquiere la compañía irlandesa Trustev, participada por Wayra UK desde 2013, por $44 millones, $21 millones ... |
| 11.12.2015 | Pat Phelan Sells His Business For €40m | Cork entrepreneur Pat Phelan has sold his e-commerce ID and fraud protection startup Trustev in a €40m deal with Chicago-based credit report provider TransUnion. TransUnion paid €19m upfront, with a further €21m promised if Trustev hits var... |
| 27.10.2015 | Why Apple Pay Is Our Best Hope To Stop Online Fraud | Pat Phelan Contributor Pat Phelan is CEO and co-founder of Trustev. Heists used to be so much effort — you’d need a gang, machine guns, a getaway car and long, meticulous planning. Nowadays, all you need is a couch, a laptop and some stolen... |
| 03.10.2015 | Data likely stolen from Experian/T-Mobile spotted for sale on Dark Web, says Trustev | T-Mobile data stolen from the servers of credit bureau Experian is already showing up for sale on the Dark Web, says one security firm. The Irish fraud prevention startup Trustev, which monitors such data sales listings, sent VentureBeat sc... |
| 03.10.2015 | Data likely stolen from Experian/T-Mobile spotted for sale on Dark Web, says Trustev | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! T-Mobile data stolen from the servers of credit b... |
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