We help retailers use existing data to understand when and why customers choose them instead of rivals.
We do this by connecting customers’ experiences of friction versus reward.
Our SaaS platform generates live-tracking Friction/Reward Indexes
Super-granular. Incredibly revealing. Directly actionable.
We do this by connecting customers’ experiences of friction versus reward.
Our SaaS platform generates live-tracking Friction/Reward Indexes
Super-granular. Incredibly revealing. Directly actionable.
Location: United Kingdom, England, Oxford
Employees: 11-50
Total raised: $4.66M
Founded date: 2017
Investors 2
| Date | Name | Website |
| 18.08.2021 | Plug and P... | plugandpla... |
| 21.07.2023 | Begin Capi... | begincl.co... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 07.12.2021 | - | $4.03M | - |
| 23.06.2020 | Seed | $626.23K | - |
Mentions in press and media 3
| Date | Title | Description |
| 14.01.2022 | LVMH · January 14, 2022 Reinventing luxury at Station F: Discover Season 7 of La Maison des Startups LVMH | LVMH's entrepreneurial spirit is key to ensuring the Group's long-term vision and ability to constantly renew itself. La Maison des Startups LVMH serves this ambition by empowering the Group's talents to collaborate with startups to build t... |
| 22.11.2021 | Uncrowd Raises £3M in Funding | Uncrowd, a London, UK-based global customer analytics platform, raised £3m in funding. The round was led by Arete, a North west-based multi-family investment office. The company intends to use the funds to further develop the platform and h... |
| - | Consumer analytics platform Uncrowd raises £3 million | Helping retailers use existing data to understand when and why customers choose them instead of rivals, consumer analytics platform Uncrowd has raised £3 million in a new funding round. The new capital is expected to be used to continue the... |