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Location: India
Total raised: $200M
Funding Rounds 1
| Date | Series | Amount | Investors |
| 17.12.2025 | Seed | $200M | Fireside V... |
Mentions in press and media 9
| Date | Title | Description |
| 12.05.2026 | UDIT Brings Fashion, Design, Innovation and Technology Centre Stage at UNFOLD 2026 Grad Show | New Delhi, Delhi, India IIAD/UDIT hosted its annual Graduate Show, UNFOLD 2026, on 9th and 10th May at its New Delhi campus, bringing together leading industry professionals, creative practitioners, distinguished academicians and members of... |
| 03.04.2026 | Why Mid-Thigh Shapewear Is Trending | Share Share Share Share Email Shapewear trends don’t usually make headlines, but the growing preference for mid-thigh styles has been noticeable enough to register across retailers, fit communities, and everyday wardrobes alike. It isn’t th... |
| 17.12.2025 | WickedGud, Decode Age, Cellarim Labs, Underneat raise funding | The Decode Age team Consumer food brand WickedGud, longevity-focused startup Decode Age, biotech firm Cellarim Labs, and shapewear brand Underneat have raised funding. WickedGud WickedGud, which positions itself as a "better-for-you&qu... |
| 16.12.2025 | Kusha Kapila-founded Underneat raises $6 million to scale operations | Underneat, a shapewear and innerwear brand co-founded by content creator Kusha Kapila and fashion entrepreneur Vimarsh Razdan, has raised $6 million in a pre-Series A funding round led by Fireside Ventures. Advertisment Existing investor Gh... |
| 16.12.2025 | Underneat raises $6M in pre Series A funding from Fireside Ventures | Shapewear brand Underneat on Tuesday raised $6 million in pre-Series A round led by existing investor Fireside Ventures, along with participation from Gazal Alagh, Co-founder, Mamaearth, to drive the brand's operations. The round comes just... |
| 16.12.2025 | D2C company Underneat raises $6 million in funding from Fireside Ventures | - |
| 16.12.2025 | Kusha Kapila’s D2C Innerwear Brand Underneat Raises $6 Mn | SUMMARY Underneat’s pre-Series A funding round was from existing investor Fireside Ventures The startup will use the fresh capital to scale its operations and strengthen distribution channels across the country Prior to this, it raised $1 M... |
| 18.08.2025 | India’s social media stars are turning to business—and the industry is booming | Preeti Sarkar started posting on YouTube at the age of 18. Today, the 24-year-old has amassed a following of about 1.6 million on both Instagram and YouTube, and has launched her own clothing brand. She’s part of the growing wave of influen... |
| - | UNDERNEAT | “Explore UNDERNEAT’s premium bras, shapewear, and bodysuits designed for seamless comfort and sculpting support underneath every outfit.” |