Pepper is building the digital OS for the food supply chain. Our eCommerce platform enables food distributors to find new customers, deepen relationships, grow revenue, and run more efficiently. Started by the team that took Uber Eats from a small experiment to a billion dollar business, we're more excited than ever about building the technology that unlocks the food industry's full potential.
Employees: 11-50
Total raised: $46M
Founded date: 2019
Investors 6
| Date | Name | Website |
| 05.03.2022 | Techstars | techstars.... |
| - | 9Yards Cap... | 9yards.vc |
| - | Feldsmith ... | feldsmith.... |
| - | Twenty40 | twenty40.v... |
| 30.11.2021 | Index Vent... | indexventu... |
| - | BoxGroup | boxgroup.c... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 13.05.2024 | Series B | $30M | - |
| 30.11.2021 | Series A | $16M | - |
Mentions in press and media 11
| Date | Title | Description |
| 08.04.2026 | Inside Pepper’s push to digitize foodservice’s long tail, armed with $50m and agentic AI | Agrifood is one of the largest industries where workflows remain surprisingly manual, observed Maarten Goossens at Anterra Capital in AgFunderNews’ recent investor survey. As such, the ROI from digitization—which can in turn be turbocharged... |
| 26.02.2026 | Pepper Secures $50M to Transform Food Distribution with AI | Pepper, a New York City-based technology leader, announced $50 million in Series C funding. Lead Edge Capital spearheaded the investment. The capital fuels Pepper's mission to revolutionize independent food distribution. Its AI-powered plat... |
| 23.02.2026 | Top Startup and Tech Funding News – February 23, 2025 | It’s Monday, February 23, 2026, and we’re back with today’s top startup and tech funding news. Today’s rounds highlight continued investor momentum behind AI automation, quantum networking, enterprise observability, and vertical software pl... |
| 23.02.2026 | Pepper Raises $50M in Series C Funding | Pepper, a NYC-based provider of an end-to-end technology platform for independent food distributors, raised $50M in Series C funding. The round was led by Lead Edge Capital, with participation from existing investors including ICONIQ, Index... |
| 13.05.2024 | Pepper Raises $30M in Series B Funding | Pepper, a NYC-based technology partner for the food distribution sector, raised $30M in Series B funding. The round was led by ICONIQ Growth, with continued participation from existing backers Index Ventures, Greylock, Imaginary, and Harmon... |
| 02.12.2021 | The Week in Agrifoodtech: Mr Yum, FJDynamics & Back to the Roots bag big fundings | This week, Aussie startup Mr Yum, which makes QR code-based ordering and payments software for hospitality companies, raised one of the Lucky Country’s biggest Series A rounds ever; while farm robotics company FJDynamics scored big money fr... |
| 01.12.2021 | The future of the metaverse depends on tech companies avoiding past pitfalls | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. The metaverse is all the rage in tech at the moment. But as companies including Facebook (now Met... |
| 30.11.2021 | Pepper brings in $16M, gets back to its roots of spicing up ordering experience for food distributors | A majority of restaurants and grocery stores still order food from distributors via voicemail and pay with paper checks, without paper trails or the ability to access order history. Pepper wants to change that. The New York-based company de... |
| 30.11.2021 | Pepper Raises $16M in Series A Funding | Pepper, a NYC-based eCommerce platform for food distributors, raised $16m in Series A funding. The round, which brought the total capital raised to date to $20M, was led by Index Ventures with participation from Greylock, Imaginary Ventures... |
| 09.04.2020 | Pepper, a platform for restaurants and suppliers, pivots to deliver food to consumers | Though the effects of the coronavirus pandemic on restaurants has been crystal clear, many forget the impact this disease has had on food chain suppliers. With restaurants closed, these suppliers — who still have access to tons upon tons of... |
Show more