We are the recognized leader in athletic gear, the driving force in cheerleading, and the most trusted name in celebrating student milestones.
We partner with educators, coaches, and students to build school pride, student engagement, and community spirit.
We partner with educators, coaches, and students to build school pride, student engagement, and community spirit.
Location: United States, Texas, Farmers Branch
Employees: 5001-10000
Phone: +1 901-387-4306
Founded date: 1974
Investors 2
| Date | Name | Website |
| - | Charlesban... | charlesban... |
| - | Bain Capit... | baincapita... |
Mentions in press and media 8
| Date | Title | Description |
| 29.07.2026 | Private investment in youth sports draws state, federal scrutiny | Getting your Trinity Audio player ready... By Anna Claire Vollers, Stateline.org Courtney Hamby and her husband spend close to $6,000 per year for their daughter Ellie’s cheer and tumbling classes, competition fees and uniforms. That doesn’... |
| 30.06.2026 | Private equity in youth sports draws bipartisan scrutiny in Congress | A bipartisan committee on Capitol Hill scrutinized the role of private equity in youth sports, a potential sign that Congress could be inching closer to intervening. The hearing, titled “Field of Fees: Private Equity’s Role in the Commercia... |
| 24.10.2024 | KKR's Q3 profit jumps 58%, aided by fee income and insurance business | Credit: Reuters Alternative fund manager KKR & Co reported a 58% jump in adjusted net income for the third quarter of 2024, driven by record fee-related income, as well as earnings from its insurance business. The New York-based firm sa... |
| 12.01.2022 | BSN SPORTS LAUNCHES 50,000 FACE MASK GIVEAWAY IN SUPPORT OF SCHOOLS AND ATHLETIC PROGRAMS | DALLAS, Jan. 12, 2022 /PRNewswire/ -- BSN SPORTS, a division of Varsity Brands and the nation's largest direct marketer and distributor of sporting goods to the school and league markets, today announced the launch of a Face Mask Giveaway t... |
| 29.04.2021 | USF, Western Kentucky University & University Of Memphis Take Top Cheer Honors; The Ohio State University & University Of Memphis Take Top Dance Honors At The 2021 UCA & UDA College Cheerl... | |
| 26.04.2021 | 2021 UCA National High School Cheerleading Championship And UDA National Dance Team Championship Honor Top Teams | |
| 24.11.2020 | Purpose At Work: 12 Lessons From Varsity Brands On How To Pivot Your Business During Covid-19 | Purpose At Work: 12 Lessons from Varsity Brands on How to Pivot Your Business During COVID-19 PHOTO PROVIDED BY VARSITY BRANDS |
| 22.10.2019 | Herff Jones Appoints Steve Down as President | Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced that Steve Down has joined the company’s Herff Jones business division as President, effective immediately. He will be based in Her... |