High performance, purposeful & universal makeup, founded by makeup artist, Jamie Genevieve. 100% vegan and cruelty free.
Employees: 11-50
Total raised: $6.3M
Founded date: 2020
Investors 1
| Date | Name | Website |
| 12.01.2023 | Pembroke V... | pembrokevc... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 07.11.2022 | Series A | $6.3M | - |
Mentions in press and media 5
| Date | Title | Description |
| 04.09.2023 | The Newly Launched Beauty And Self Care Products That You Need This Fall | The Brow Gel by Jones RoadCourtesy of Jones Road |
| 07.11.2022 | Vieve Raises £5.5M in Series A Funding | Vieve, a Glasgow, Scotland, UK-based care and beauty company, raised £5.5M in Series A funding. Backers included Pembroke VCT (£1M), Venrex, Samos, and Active Partners. The company intends to use the funds to further expand the team, develo... |
| 01.11.2022 | Pembroke VCT invests £1 million into aspirational makeup brand, VIEVE | Pembroke VCT has today invested £1 million into VIEVE, the aspirational and purposeful makeup brand transforming the cosmetic landscape, as part of a £5.5 million Series A round. Investing alongside Pembroke VCT are Venrex and Samos (the ... |
| - | VIEVE | “Shop bestselling icons and award-winning formulas by pro makeup artist Jamie Genevieve; a range of primer, brushes, lipsticks, bronzers and more. All vegan and cruelty free.” |
| - | VIEVE | “Shop award-winning and high-performance makeup by expert MUA Jamie Genevieve; bestselling primer, brushes, lip glosses, eyeshadows & more. Vegan & cruelty free.” |