| Date | Title | Description |
| 15.02.2017 | Bedrock Data expands Board of Advisors (BOA) with Appointment of Ramon Chen | BOSTON, February 15, 2017 – Bedrock Data™, the world’s leader in automated cloud integrations, today announced the appointment of Ramon Chen to the Bedrock Data Board of Advisors (BOA). Mr. Chen is currently the Chief Marketing Officer (CMO... |
| 15.02.2017 | Bedrock Data Appoints Ramon Chen to Board of Advisors | Bedrock Data™, the world's leader in automated cloud integrations, today announced the appointment of Ramon Chen to the Bedrock Data Board of Advisors (BOA). Mr. Chen is currently the Chief Marketing Officer (CMO), Vice President Marketing ... |
| 15.02.2017 | Bedrock Data Appoints Ramon Chen to Board of Advisors | Bedrock Data™, the world's leader in automated cloud integrations, today announced the appointment of Ramon Chen to the Bedrock Data Board of Advisors (BOA). Mr. Chen is currently the Chief Marketing Officer (CMO), Vice President Marketing ... |
| 28.09.2016 | The answer to Facebook’s video viewability issues? Creators need to raise the bar | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
There has been a lot of talk about Facebook’s vid... |
| 06.05.2015 | Facebook Advises Pages Against Posting YouTube Videos | Facebook is making it clearer and clearer to Page owners that they’re more likely to see better reach if they post native Facebook videos as opposed to videos from YouTube or other services.
Are you having any luck reaching fans with non-Fa... |
| 05.05.2015 | Google Universal Search Trends You Should Be Paying Attention To | The appearance of Google’s Product Listing Ads (PLAs) in search results grew by 118% throughout last year, according to a new study by Searchmetrics. The study also found that video results are blended into 55% of keyword search results ‒ w... |
| 27.04.2015 | Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach | A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year.
The study was conducted ba... |
| 22.01.2015 | Visible Measures Launches New Site To Show The “True Reach” Of A Video Campaign | It’s easy to tell when a video has been successful online, right? Just go to YouTube and look at how many views it has.
Except YouTube isn’t the only site around (as I remind myself anytime I look at the view counts on TechCrunch’s YouTube ... |
| 02.11.2014 | Visible Measures Closes $7M Funding | Visible Measures, a Boston, MA-based provider of a content advertising platform, closed a $7m funding round.
Backers included General Catalyst Partners, Mohr Davidow Ventures, DAG Ventures, Northgate Capital, Commonfund, and Advance Publica... |
| 31.10.2014 | Boston Tech Roundup: Harvest Power, North Bridge, Visible Measures | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
We’ve got some companies in software and clean energy raising money, and a big VC firm shedding more partners in this quick catch-up on innovation news around the Boston area:... |
| 31.10.2014 | Funding roundup - week ending 10/31/14 | ScoreBig, Snapdeal, Bitstrips, Personal Capital, Keen Home, Blendle, Curioos, Seedling, SingldOut
Seed stage
Keen Home, an automated, intelligent and digitally connected home startup, raised $1.52 million in seed funding, led by RMR Capital... |
| 30.10.2014 | Visible Measures Secures $7M in Growth Capital |
BOSTON, MA, Leader in Content Advertising, today announced that it has closed a $7 million investment round.
>> Click here for more funding data on Visible Measures
>> To export Visible Measures funding data to PDF and Excel... |
| 30.10.2014 | Funding Daily: Today’s tech funding news, in one place | Here’s a list of today’s biggest funding stories, updated as the day unfolds. Tip us here if you have a deal to share. Gogoro sweeps up $100M to do energy-something
Gogoro announced today that it has raised a whopping $100 million in Series... |
| 30.10.2014 | Funding Daily: Today’s tech funding news, in one place | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Here’s a list of today’s biggest funding stories,... |
| 12.09.2014 | Boston Tech Roundup: FlightCar, ReWalk, Skyword, Visible Measures | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
A few interesting fundraising deals to catch up with this week—one of them involving a West Coast relocation—along with reports of layoffs at a well-funded tech startup in tow... |
| 30.04.2014 | Visible Measures Launches Fabric, A Self-Serve Ad-Buying Platform For Content Marketers | Ad company Visible Measures is launching a new ad-buying platform called Fabric, which it says is “the first of its kind to focus on native experiences” and other ads that consumers “opt in” to.
Fabric is a demand-side platform, which basic... |
| 02.02.2014 | Releasing Ads Early Pays Off For Super Bowl Advertisers, According To Visible Measures | If you’re watching the Super Bowl today, some of those brand new ads may feel awfully familiar — a growing number of them are being released online ahead of time, either in their entirety or as a partial teaser.
A spokesperson for video adv... |
| 13.11.2013 | Brian Shin Raises $4.5M for Mustbin, Looks to Mobilize Your Personal Data | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Brian Shin has a good friend who lost everything in Hurricane Sandy. Unfortunately for him, Mustbin did not exist yet. If it did, Shin says, his friend could have at least mad... |
| 17.12.2012 | Apple’s top 10 viral videos of 2012 | Conventional wisdom says that viral videos are supposed to be fairly short. But Apple’s most popular video of 2012 turns out be almost seven minutes long.
Video analytics company VisibleMeasures ran the numbers on videos that Apple released... |
| 17.12.2012 | Apple’s top 10 viral videos of 2012 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Conventional wisdom says that viral videos are supposed to be fairly short. But Apple’s most popular video of 2012 turns out be almost ... |
| 03.09.2012 | Twitter Is Looking For A Data Editor To, Um, Tell Compelling Stories Based On Its Data | Twitter has a fair number of open jobs available, but this one caught our eye: The startup is looking for a data editor to make sense of and tell stories around its user data. According to the job listing, the ideal candidate will be able t... |
| 14.08.2012 | Visible Measures Gets $21.5M More for Data-Based Video Ad Platform | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
The latest Boston-area tech company to join the $50 million-plus-in-venture-funding crowd is Visible Measures.
The video analytics and advertising startup has just raised $21.... |
| 14.08.2012 | Visible Measures Raises $21.5M in Funding | Visible Measures, a Boston, MA-based digital video advertising platform, has raised $21.5m in funding.
The round was led by DAG Ventures, with participation from existing investors Advance Publications, Inc., owners of Conde Nast, General C... |
| 14.08.2012 | Visible Measures Raises $21.5M For Its Data-Driven Video Ad Platform | Video analytics and advertising company Visible Measures just announced that it has raised $21.5 million in new funding.
Founder and CEO Brian Shin describes the company was a combination of Google Analytics and Google AdSense for video. Wh... |
| 12.03.2012 | Kony 2012 video fastest to hit 100M views, draws scrutiny of BBB | Viral video smash hit “KONY 2012” has done what the likes of Susan Boyle, Lady Gaga, and Rebecca Black could not: amass more than 100 million video views in just six days.
Kony 2012, produced by non-profit Invisible Children, is a 30-minute... |
| 12.03.2012 | Kony 2012 video fastest to hit 100M views, draws scrutiny of BBB | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Viral video smash hit “KONY 2012” has done what t... |
| 28.09.2011 | TechStars Pins Down $24M, Visible Measures Gets $13M Series D, Yesware Announces Seed Funding, & More Boston-Area Deals News | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
The IT space accounted for most of the deal-making we tracked in New England over the last week.
—Boulder, CO-based TechStars said it pulled in $24 million in new funding, whi... |
| 22.09.2011 | Visible Measures Sees $13M Series D, Goes After Social Video Advertising | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
What the heck is social video analytics and advertising?
Whatever it is, Visible Measures has closed a Series D financing round worth $13 million, based on the strength of its... |
| 22.09.2011 | Visible Measures Sees $13M Series D |
Round of financing led by DAG Ventures with participation from new strategic partner Advance Publications, Inc., owners of Conde Nast, along with participation from existing investors General Catalyst Partners, Mohr Davidow Ventures, and ... |
| 22.09.2011 | Online Video Measurement Platform Visible Measures Raises $13M | Exclusive: Visible Measures, a third-party online media measurement solution for advertisers and publishers, is announcing $13 million round of funding, led by DAGVentures with participation from new strategic partner Advance Publications (... |
| 22.09.2011 | Visible Measures Raises $13M in Series D Funding Round | Visible Measures, a Boston, MA-based analytics and advertising platform for social video, has secured $13m in Series D financing.
The round was led by DAG Ventures, with participation from new strategic partner Advance Publications, Inc., o... |
| 28.04.2011 | Visible Measures Raises $7.7 Million For Online Video Engagement Solution | Visible Measures, a third-party online media measurement solution for advertisers and publishers, has secured $7.7 million in an open-ended financing round, according to an SEC filing. We’ve learned that the round was led by DAG Ventures, w... |
| 04.04.2011 | Visible Measures Launches Video Ad Network, Hires Industry Vet To Run It | Visible Measures, the third-party media measurement firm for online video advertisers and publishers, today debuted a new video ad network dubbed Viewable Media, and separately announced that it has hired video advertising industry veteran ... |
| 14.10.2010 | Digital media shrinking your attention span? | "Instant" and "singles" could be giving you the attention span of a goldfish
Is digital media causing the average American’s attention span to shrink? With the barrage of “instantized” websites and digital media that hav... |
| 24.03.2010 | Lady Gaga blasts past one billion video views | Just Dance, Poker Face, and Bad Romance help propel Gaga to the top of viral video charts
Lady Gaga, a pop sensation crafting her own special blend of catchy glam, and dance, is the first artist to hit one billion online video views, thanks... |
| 24.03.2010 | Lady Gaga's Viral Videos Pass One Billion Views | Soulja Boy’s Crank Dat might be the most-watched viral video of all time, with a collective 722 million views, but Lady Gaga just became the first artist to surpass one billion online video views across her three most popular videos: Poker ... |
| 23.03.2010 | Social Media Tracker Viralheat Gets An Upgrade With Facebook, Twitalyzer And Klout Integration | Viralheat, the affordable social media measurement product that scours social video websites including YouTube, Hulu and Vimeo, blogs, and Twitter to deliver real-time results of consumer generated content on the web, is announcing a few ne... |
| 10.03.2010 | Radian6 Launches Powerful Social Media Engagement and Monitoring Console For Brands And Agencies | Brands are engaging in the conversations that are taking place on social media sites now more than ever. But in order to tap into the social conversations that are taking place on the web, brands and agencies need to have a powerful tool to... |
| 17.02.2010 | Visible Measures Launches New Application For Online Video Performance | Viral video tracking and measurement firm Visible Measures is launching a new product today to show the weekly trending online videos on the web. Visible Measures will provide brand advertisers, agencies, and movie studios with a benchmark ... |
| 10.12.2009 | The Top Ten Viral Videos Of 2009 (Are Mostly Music Videos) | In an age of user-generated content, the most viral videos are not made by the users, just passed around by them. Below you will find a list of the top ten viral videos of 2009, as tracked by Visible Measures, which counts not only plays on... |
| 20.10.2009 | Social Media Tracking Platform Viralheat Upgrades Analytics, Becomes Location Aware | Viralheat, the affordable social media measurement product that scours social video sites including YouTube, Hulu and Vimeo; blogs; websites; and Twitter to deliver real-time results of consumer generated content on these sites, is adding a... |
| 03.09.2009 | Bicoastal Brain Scramble? Company Cultures Boiled Down to One Word, Part 2—Boston vs. Seattle | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
This is a special, bi-coastal edition of the X Factor (it doesn’t usually run in Seattle). For my column on Tuesday, I surveyed seven Boston-area startup CEOs and asked them t... |
| 06.07.2009 | Viralheat Emerges From Private Beta; Now Analyzes Content From Websites | Viralheat, the affordable social media measurement product that scours social video sites including YouTube, Hulu and Vimeo, and Twitter to deliver real-time results of consumer generated content on these sites, has exited private beta and ... |
| 19.06.2009 | Boston’s Digital Entertainment Economy Begins to Sense Its Own Strength | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Let’s say you live in Boston and you’ve just hit on a great concept for a cross-media property, with all the attendant merchandising tie-ins: a special-effects-laden movie, a ... |
| 27.05.2009 | Visible Measures Rides Susan Boyle’s Coattails to Viral Video Fame, But It’s Got Something Even Bigger Planned | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
If you followed news articles mentioning Visible Measures, you might get the impression that the Boston startup’s technology is devoted entirely to tracking viral Web videos. ... |
| 25.05.2009 | Viralheat Measures And Analyzes Real-Time Content On Twitter, YouTube And More | As YouTube and Twitter have become essential marketing tools for brands and companies, there has been an emergence of startups that help marketers track the buzz around a certain individual or brand. Radian6, Visible Measures, Omgili, Omnit... |
| 03.05.2009 | A Peek At The 100 Million Views Club: You Won't Be Invited Any Time Soon | So I got up this morning, fired up Techmeme to see what was happening in tech and on top was this blog post from online video tracking company Visible Measures featuring a home-brew list of the 18 most watched viral videos of all time.
It’s... |
| 25.04.2009 | Weekly Wrapup: State of the Smartphone, Google Me, Oprah on Twitter, And More… | In this edition of the Weekly Wrapup, our newsletter summarizing the top stories of the week, we look at the state of the smartphone industry, study new stats showing Facebook’s international market penetration, review ‘The Oprah Effect’ on... |
| 21.04.2009 | Omniture adds viral video analytics, targets startup rivals | Web analytics heavyweight Omniture is taking on a few video analytics startups today, by introducing a new service for tracking data about online videos across the web. The public company already offers a variety of software tools that let ... |
| 14.04.2009 | Visible Measures Now Tracking Videos At MySpace | Video tracking startup Visible Measures signed up MySpace as a customer to measure more deeply how consumers are watching and spreading videos from the site. MySpace is the Web’s No. 2 video site, although it is still only one tenth the siz... |
| 02.04.2009 | TubeMogul raises $3M for video analytics, syndication | TubeMogul, an online video distribution and video analytics service, has raised $3 million in a recent round of funding. Founder Brett Wilson says the company will use the funds to grow its video distribution platform and streamline its ana... |
| 26.03.2009 | Visible Measures raises $10 million | Measurement firm for Internet video publishers raises Series C round
Visible Measures, a third-party measurement firm for Internet video publishers and advertisers, has raised $10 million in Series C funding.
Northgate Capital led the round... |
| 26.03.2009 | Visible Measures Sees $10M C Round | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Boston-based Visible Measures, the Web video audience tracking firm we profiled in January 2008 shortly after it closed its $13.5 million Series B round, said today that it ha... |
| 26.03.2009 | Visible Measures earns $10M for video tracking biz | Visible Measures, an online video analytics company, has raised another $10 million in funding. According to company executives, the funds will be used to build out its current online video tracking products, and expand its data tracking to... |
| 25.03.2009 | Visible Measures Raises $10 Million Series C Funding To Track Online Videos | Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the ... |
| 28.01.2009 | Can Viral Videos Be Repeated? | The nature of viral videos is that they are usually quirky and come out of nowhere. They somehow capture the zeitgeist of the Web and often involve dancing. But can the success of a viral video be repeated with a sequel? After all, these of... |
| 15.12.2008 | Bush Shoe-Dodging Video Already Watched More Than 5 Million Times On YouTube. | http://cdn.visiblemeasures.com/youtube/released/YouTubeLoader.swf?playerapiid=ytplayer&video=OM3Z_Kskl_U&vmcKey=ff80808118f233c7011d737769845be6&config=auto&oid=967F35913C07D294F036852447D4EB3A473DE243:1
The video above of a... |
| 06.11.2008 | How To Make Your Video Go Viral: Become President | While Barack Obama had a lot of success spreading his message virally on the Web before he was elected president, his victory speech is on its way to becoming one of the fastest-spreading viral videos of all time. The official campaign vers... |
| 30.10.2008 | New “Get a Mac” ads doing well against “I’m a PC” series | reader comments with 0 posters participating
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After Microsoft's series of ads featuring Bill Gates and comedian Jerry Seinfeld received a lukewarm reception, the company mov... |
| 29.09.2008 | Visible Measures Lands Metrics Deal With MTV | Visible Measures, a Web video metrics company, announced today that it has closed a deal with MTV Networks that will see all of MTVN’s 340 destination video sites deploy Visible Measures’ metrics technology. The technology measures both vie... |
| 01.02.2008 | TubeMogul raises $1.5M for video analytics | TubeMogul is an Emeryville, Calif. company that helps distribute videos across various portal sites like YouTube, and then reports back to its customers with analytics on their performance.
The service is similar to Visible Measures, which ... |
| 28.01.2008 | Visible Measures Raises $13.5 Million B Round; Releases Software To Track Video Engagement | Video is one of the biggest opportunities on the Web, but it is also one of the biggest black holes. Just because someone hits play on a Web video doesn’t mean they watch it all the way to the end. Boston-based startup Visible Measures is g... |
| 28.01.2008 | Visible Measures, with fresh funding, launches audience analytics for video | Visible Measures is the latest company trying to give publishers better knowledge of how users react to their videos — so that they can insert advertising in the right places.
The core of Visible Measures’ technology is a tracker that conte... |
| 19.03.2007 | Roundup: Visible Measures, Searchles, suits, Jubii, Obama, Kleiner, more | The latest action:
Grouper sends “cease & desist” letter to Searchles, but it may backfire — Grouper, the online video sharing site now owned by Sony, sends a C&D letter to Searchles to demand it stop taking Grouper videos and placi... |
