Waldo’s is the leading dollar store chain (or small format value retailer) in Mexico, with 290+ stores in 30 states and an aggregate selling space of approximately 220,000 square meters. The company operates a single store format with an average of 730 square meters per store and under a multi-price point format with most price points ranging between $0.80 and $1.50 for its products. The company offers general merchandise and consumable products under a multi-price point format, seeking to combine value, convenience, U.S. look and feel and the treasure hunt concept. Waldo’s mainly caters to the low and mid-income segment of the population and has a strong brand positioning in the Mexican market.
Location: Mexico, Mexico City
Employees: 11-50
Founded date: 1998