LIVELY is inspired by what we believe makes women sexy today; smart, healthy, outgoing and confident. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée.
Beyond product, LIVELY is about a mindset and ethos first and foremost. One that enables, empowers, and reminds women what life is truly about. Doing what you love with the people you love. LIVELY’s mission is to drive women around the world to live life passionately, purposefully and confidently. This is what we call, #livingLIVELY.
Inspired by women with wild hearts and boss brains. Bras and undies are just the beginning.
Beyond product, LIVELY is about a mindset and ethos first and foremost. One that enables, empowers, and reminds women what life is truly about. Doing what you love with the people you love. LIVELY’s mission is to drive women around the world to live life passionately, purposefully and confidently. This is what we call, #livingLIVELY.
Inspired by women with wild hearts and boss brains. Bras and undies are just the beginning.
Employees: 11-50
Total raised: $10.5M
Founded date: 2016
Investors 3
Funding Rounds 2
| Date | Series | Amount | Investors |
| 11.09.2018 | - | $6.5M | - |
| 26.10.2016 | - | $4M | - |
Mentions in press and media 11
| Date | Title | Description |
| 23.12.2021 | Following its acquisition by Wacoal, Lively is using its ambassador program to drive growth | After being acquired by intimates conglomerate Wacoal in 2019 for $85 million, direct-to-consumer lingerie brand Lively has been building out its ambassador program to drive growth. Lively launched its ambassador program in 2015 with 100 am... |
| 23.12.2021 | Following its acquisition by Wacoal, Lively is using its ambassador program to drive growth | The brand has also hosted over 300 events in person and online for ambassadors as well as broader community members. Every month, for example, the brand hosts a “New Member Mixer” for ambassadors in New York to get to know each other. Livel... |
| 14.01.2021 | 7 Dynamic Female Founders And Brands To Watch In 2021 | Nyakio Grieco the Co-founder of Thirteen Lune, a new inclusive e-commerce destination designed to ... [+] inspire the discovery of beauty brands created by Black and Brown founders, along with six other dynamic female founders is shaking up... |
| 05.02.2020 | Valentine’s Day Gift Guide: Beautiful Gifts for the Boudoir | The boudoir doesn’t have to be overtly sexy! Here are many chic pieces from furniture and bed linens to loungewear, skincare and home fragrance to gift and to receive this Valentine’s Day. And all can be delivered in time for February 14.... |
| 31.07.2019 | Direct-to-consumer lingerie brand Lively acquired for $85M | Lively, a lingerie business founded and led by former Victoria’s Secret executive Michelle Cordeiro Grant, has sold to intimate apparel brand Wacoal for $85 million. The deal includes up to an additional $55 million in performance-based pay... |
| 12.09.2018 | Daily funding roundup - September 12th, 2018 | Hiretual lands $5M for recruiting platform; Integrate.ai raises $30M in Series A Intsite: Intsite is a machine-vision startup based in Haifa, Israel. Intsite develops a machine vision system that alerts construction machinery operators to r... |
| 12.09.2018 | Term Sheet — Wednesday, September 12 | REBOOT REPRESENTATION Good morning, Term Sheet readers. Paid Content Securing the enterprise without boundaries From ExtraHop Melinda Gates’ Pivotal Ventures teamed up with McKinsey & Company to conduct research on tech companies’ inter... |
| 11.09.2018 | Lively raises $6.5M to bring its comfortable and inclusive lingerie to brick-and-mortar stores | Roy Raymond opened a little store called Victoria’s Secret, now one of the most popular lingerie businesses in the world, because he was embarrassed to buy lingerie for his wife in department stores. The brand was founded on the premise tha... |
| 20.08.2017 | Beyond Amazon and Alibaba: what’s next for e-commerce? | Hans Tung Contributor Hans Tung is a managing partner at GGV Capital, focusing on early-stage investments in internet and e-commerce ecosystems globally. He has been named to the Forbes Midas list eight times, most recently at #10, and coun... |
| 26.10.2016 | Lingerie Brand Lively Raises $4M in Funding | Lively, a New York, NY-based direct-to-consumer lingerie brand, raised $4m in funding. The round was led by GGV Capital, Gelmart International and Harvey Sanders (the former Chief Executive Officer and President of Nautica Enterprises, Inc.... |
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