| Date | Title | Description |
| 08.07.2025 | MarTech Interview with Simon Taylor – Principle AI Strategist at Tealium | Simon, as Tealium’s Principle AI Strategist, how does your background shape the company’s strategic direction, and how does Tealium’s AI-driven approach benefit different industries?
I have worked in the data and analytics industry for a wh... |
| 24.02.2015 | Veteran analytics provider Webtrends opens up its Explore tool | In the world of Web analytics, Webtrends is a veteran.
Launched two decades ago, the Portland, Oregon-based company is today making generally available its Explore ad hoc data exploration tool. Previously, the tool was available only to exi... |
| 24.02.2015 | Veteran analytics provider Webtrends opens up its Explore tool | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
In the world of Web analytics, Webtrends is a vet... |
| 26.08.2014 | The Mobile Silo: Why your mobile marketing dollars rarely take off | This sponsored post is produced by Webtrends.
Marketers are spending more and more on mobile advertising with no signs of slowing down. In 2013, advertising revenue in mobile almost doubled to $19.3 billion from the previous year, according... |
| 08.07.2014 | KLM sees email conversions quadruple with implementation of Webtrends Streams | KLM achieves 72% click through rates for email campaign with Webtrends
LONDON, UK 8th JULY 2014 - Webtrends, the global leader in digital marketing solutions, today announced that leading travel company, KLM, has implemented its Analytics, ... |
| 08.07.2014 | KLM ziet e-mailconversies verviervoudigen door implementatie van Webtrends Streams | KLM bereikt klikfrequentie van 72% voor e-mailcampagne met Webtrends
LONDEN, VERENIGD KONINKRIJK 8 JULI 2014 - Webtrends, de wereldwijde leider in digitale marketingoplossingen, kondigde vandaag aan dat reismarktleider KLM zijn Analytics, O... |
| 29.04.2014 | 5 ways to get better results from data-driven marketing | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
This sponsored post is produced by Michael Wilson... |
| 29.04.2014 | 5 ways to get better results from data-driven marketing | This sponsored post is produced by Michael Wilson, Senior Director of Product Strategy at Webtrends.
Digital marketers have one goal in mind: boosting sales and revenue through their company’s online presence. This laser-focused goal create... |
| 19.03.2014 | From analytics to real time: taking digital marketing to the next level | This sponsored post is produced by Michael Wilson, Senior Director of Product Strategy for Webtrends.
Most brands know that to increase conversion rates and build a base of loyal customers, they have to provide the best, most relevant onlin... |
| 02.10.2012 | HootSuite Partners with Webtrends to Track Social Media ROI | Article content
Vancouver’s HootSuite announced today it’s integrating the web analytics service Webtrends into its social media dashboard for business customers.
The move tackles head on that Holy Grail of corporate social media — ROI.
We ... |
| 06.09.2012 | lastminute.com snaps up Webtrends for website optimisation | Webtrends Optimize and Segments chosen by Lastminute.com to enhance customer experience by understanding key preferences and online behaviours
London, UK; 6 September 2012 – Webtrends, the global leader in unified mobile, social and web ana... |
| 20.07.2012 | Global Brands Opt for Webtrends Optimize | Digital marketing expert doubles its client portfolio for Optimize in EMEA
London, UK; 20th July 2012 – Webtrends, the global leader in digital marketing optimisation and relevance through real-time, unified analytics and customer intellige... |
| 02.01.2012 | How Facebook will take over the rest of the world in 2012 | It’s hard to believe that in 2009, Facebook was insignificant compared to the rest of social media.
Even harder to fathom is that one year later, Facebook asserted its dominance and became the undeniable leader of the social landscape, repr... |
| 02.01.2012 | How Facebook will take over the rest of the world in 2012 | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
It’s hard to believe that in 2009, Facebook was i... |
| 03.10.2011 | Facebook’s Insight Data Mean Pages Will Optimize for Engagement | As one of the seven companies that participated in the Alpha release of this new Insights data, we’ve been very excited about the opportunities this new data presents for pages and their fans. Let’s take a closer look at why.
While most dis... |
| 21.08.2011 | Why HP needs to merge with SAP | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
HP has had to face tough realities this week. For... |
| 21.08.2011 | Why HP needs to merge with SAP | HP has had to face tough realities this week. Fortunately, there is a way for it to survive: Embrace the inevitable trend favoring “vertical” companies.
In the first part of the 2000s, IBM and HP went in two vastly different directions: HP ... |
| 16.08.2011 | Good morning, would you like an Apple, Google or Microsoft? | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
While it comes as a big surprise that Google is buying Motorola Mobility, it is just as surprising that Apple launched a cloud service ... |
| 16.08.2011 | Good morning, would you like an Apple, Google or Microsoft? | While it comes as a big surprise that Google is buying Motorola Mobility, it is just as surprising that Apple launched a cloud service that will eventually fully compete with Google’s services and Microsoft essentially turned Nokia into its... |
| 09.08.2011 | Why Time Warner should reacquire Aol | Aol released its earnings today a week after Time Warner, its former dot-com merger partner, announced earnings. The two businesses, once considered completely disparate and deemed one of the worst corporate mergers of all time, are now inc... |
| 08.08.2011 | Webtrends acquires Reinvigorate.net | The company will add a real-time analytics solution to Webtrends' suite of offerings
Web analytics company Webtrends on Monday announced its acquisition of Reinvigorate, a real-time analytics company, from Media Temple Ventures. The terms o... |
| 01.08.2011 | Just like Google and Facebook, Twitter now charges brands to reach their own customers | You know a web service has reached massive scale when it can charge brands to reach their own customers. Google has been doing it for years, Facebook’s been at it for the past couple of years, and now Twitter has just entered this hallowed ... |
| 01.08.2011 | Just like Google and Facebook, Twitter now charges brands to reach their own customers | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
You know a web service has reached massive scale ... |
| 29.07.2011 | JavaScript: One language to rule them all | The Internet is about to hit its fourth major shift in server architecture.
The early days were powered by simple Perl applications. As the dotcom hit, Java application servers running on highend UNIX machines powered the majority of the we... |
| 26.07.2011 | Webtrends Announces New Social Marketing Suite | Longtime analytics player Webtrends announced a social marketing suite called Webtrends Social, which is actually a revamped version of its Webtrends Apps product. The company says the suite will allow users to create and manage a Facebook ... |
| 25.07.2011 | How the carriers screwed themselves out of mobile payments | There has been a huge scrum amongst the smartphone players to capture the market for phone-based purchases. In a very surprising move, the major US-based carriers just folded their mobile payments hand, and folded it hard. Isis, the mobile ... |
| 25.07.2011 | How the carriers screwed themselves out of mobile payments | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
There has been a huge scrum amongst the smartphone players to capture the market for phone-based purchases. In a very surprising move, ... |
| 30.06.2011 | Why Microsoft’s Office 365 will clobber Google Apps | Yes, Microsoft is a slow, lumbering giant. It has been working on cloud for years, with numerous iterations, that took so long cloud proponent Ray Ozzie got fed up and left. Microsoft had to work through cannibalizing reseller arrangements,... |
| 30.06.2011 | Google+ could make Twitter the next Myspace | There are numerous comparisons between Google’s new Google+ social offering and Facebook, but most of them miss the mark. Google knows the social train has left the station and there is a very slim chance of catching up with Facebook’s 750 ... |
| 30.06.2011 | Google+ could make Twitter the next Myspace | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
There are numerous comparisons between Google’s n... |
| 30.06.2011 | Why Microsoft’s Office 365 will clobber Google Apps | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Yes, Microsoft is a slow, lumbering giant. It has... |
| 08.06.2011 | Is Apple’s iCloud an excuse to overcharge for storage? | After falling far behind in the shift to cloud computing, Apple’s much-anticipated iCloud offering fell far short of expectations. Rather than a cloud locker that could stream media to a variety of clients, iCloud turned out to be a glorifi... |
| 25.05.2011 | How Twitter 2.0 will make money | This is the second of two articles on likely changes to Twitter. The first article focused on consumer-facing changes to Twitter and this one focuses on monetization.
Twitter has experienced tremendous traffic growth, and more importantly h... |
| 24.05.2011 | Here comes Twitter 2.0 | This is the first of two articles on likely changes to Twitter. This article focuses on changes to Twitter’s consumer-facing side and the second article focuses on Twitter monetization.
Twitter reportedly acquired TweetDeck today, and that’... |
| 19.05.2011 | LinkedIn IPO: You know it’s a bubble when Grandma can buy in | LinkedIn’s massive 2x pop after going public this morning reflects that everyone, including the underwriters, seriously underestimated the demand for the shares. There was a time, especially during the .com, when underwriters such as Morgan... |
| 16.05.2011 | Can social commerce catch up with email? | Although many are heralding the advent of “social commerce”, the biggest e-commerce wave of the last couple of years has in fact used the most basic Internet technology. Enormously successful deals companies such as Groupon, LivingSocial, a... |
| 18.04.2011 | Zynga’s Mark Pincus: The ethical founder? | The social era of computing has produced three multi-billion dollar companies: Facebook, Twitter and Zynga. As light is increasingly shed on the formation myths of Facebook and Twitter, a lot of new information casts doubt on the ethics and... |
| 09.04.2011 | The next new YouTube: Google’s opportunity to own media | There’s a reason Lady Gaga recently visited Google and snubbed Facebook. The music industry is on the precipice of another huge transition from downloads to streaming, and Google has the opportunity to own this transition. It can circumvent... |
| 30.03.2011 | Google: +1 on search links, -1 on ad clicks | Google finally unveiled its +1 social initiative today, which, similar to Facebook’s Like feature, lets users positively rate their favorite search results. Adding this kind of social feature to search is definitely a good move, but it coul... |
| 17.02.2011 | Why Most Facebook Marketing Doesn’t Work | For almost four years, since the Facebook Platform was launched, I have been involved in delivering Facebook apps for top brands such as CBS, NBC, Lifetime, Universal Music, Visa and more. Here’s what we have learned doesn’t work, and more ... |
| 22.09.2010 | Confirmed: Twitter to Launch Real-Time Analytics Dashboard, for Free | Twitter will make a real-time analytics dashboard available for free to a limited set of beta testers beginning in Q4 of this year, Twitter’s business development executive Ross Hoffman told attendees at the Sports Marketing 2.0 Summit in S... |
| 26.02.2010 | Marketers: ‘Twitter is your small forward, Facebook is the point guard’ | How should marketers approach Twitter and Facebook in relationship to one another now that both networks are emerging as power-players in the world of marketing?
WebTrends, a private equity-owned company providing brand advertising analytic... |
| 26.02.2010 | Marketers: ‘Twitter is your small forward, Facebook is the point guard’ | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
How should marketers approach Twitter and Faceboo... |
| 27.09.2009 | Top 50 Real-Time Web Companies | As part of our lead-up to The ReadWrite Real-Time Web Summit, which is just over two weeks away, in this post we’re listing 50 leading companies of the Real-Time Web. Like any list, it is bound to be missing some worthy companies – so we in... |
| 18.05.2009 | Webtrends Proposes Measurement Standard for Digital Marketing | Model offers first standardised method of evaluating and improving the measurement of web sites, SEM, social media, email and other digital marketing programs
Berkshire – 18th May, 2009 – Webtrends, a global provider of world-class data col... |
| 05.05.2009 | SeeWhy tracks why people abandon web sites | SeeWhy, a company that tells web sites why people leave behind empty shopping carts, half-filled registration forms, etc., has launched a free service that tracks web site abandonment and promises to retain 30 percent of site visitors who m... |
| 05.05.2009 | Webtrends and Teradata team up to provide the complete customer view | Data giants form strategic partnership
05.05.09 –Web analytics and marketing optimisation company Webtrends today announced a partnership with data warehousing and business analytics market leader Teradata, which will deliver vital informat... |
| 08.04.2009 | Twitter Ye Not: Business yet to Embrace Micro-Blogging Phenomenon | Survey reveals business use of internet marketing tools
08.04.09 – Web analytics and marketing intelligence specialist WebTrends is today launching findings from a survey of internet marketers, which found that only 2% of businesses have us... |
| 18.09.2008 | Chrome Market Share: WebTrends Says 2%; Over 7% at ReadWriteWeb | Web analytics firm WebTrends reported today that mainstream Internet users are “embracing” the Google Chrome browser. In the third week since its launch, WebTrends states that Google Chrome is the fourth most popular browser used by visitor... |
| 11.02.2008 | Nuconomy Emerges To Provide Next Generation Site Analytics | Tel Aviv/San Francisco based Nuconomy (part of the recent Israeli Web Tour in California) is aiming to give publishers a lot more information about what’s happening on their sites than Google Analytics currently offers. CEO Shahar Nechmad s... |
| 06.12.2006 | WebTrends acquires ClickShift, for online advertising optimization | WebTrends, a Portland provider of Web analytics, has acquired San Bruno’s ClickShift, which provides online advertising optimization.
Financial details of the transaction were not disclosed.
ClickShift raised $6 million in a first round of ... |
| 07.11.2005 | Partner Watch, Nov. 7 | News Partner Watch, Nov. 7
Merido announces support for Office “12” in its ECM solution. By Dan HongNovember 07, 2005 Merido , a provider of .NET-based enterprise content management (ECM) solutions and a Gold Certified Partner, announced We... |
| 07.11.2005 | Partner Watch, Nov. 7 | News Partner Watch, Nov. 7
Merido announces support for Office “12” in its ECM solution. By Dan HongNovember 07, 2005 Merido , a provider of .NET-based enterprise content management (ECM) solutions and a Gold Certified Partner, announced We... |
| 23.05.2005 | Rejecting cookies, a problem | WebTrends has just released some research results showing that users are increasingly rejecting cookies outright (release in extended entry below).
Out of our usual domain of coverage, but we’ve written about the cookie problem, and because... |
| 28.03.2005 | Google buying web analytics company | (Updated with more context, etc.)
Google is buying Web analytics company Urchin, we’ve learned from a third party, a move intended to strengthen its relationship with its advertisers. A San Diego company, Urchin helps companies evaluate the... |
| 17.01.2001 | NetIQ, WebTrends Merge | News NetIQ, WebTrends Merge By Scott BekkerJanuary 17, 2001 Two network management companies, NetIQ and WebTrends, have decided to merge. NetIQ Corp. and WebTrends Corp. said this morning that they would merge, forming a larger NetIQ.
“Ther... |
| 09.08.2000 | WebTrends Enhances Enterprise Suite | News WebTrends Enhances Enterprise Suite By Scott BekkerAugust 09, 2000 WebTrends Corp. announced several enhancements to its e-business management solution, Enterprise Suite 5.0.
WebTrends' enhancements to Enterprise Suite include support ... |
| 02.02.2000 | WebTrends Delivers Firewall Suite 2.0 | News WebTrends Delivers Firewall Suite 2.0 By Scott BekkerFebruary 02, 2000 WebTrends Corp. has released WebTrends Firewall Suite 2.0, a solution for monitoring and analyzing firewall, virtual private networking (VPN), and proxy usage in an... |
