WickedGud is a company that sells protein pasta made of lentils, brown rice, and chickpeas. It offers gluten-free, nutritious, and healthy pasta and noodles to create a habitual indulgence among kids. The company was founded in 2021 and is based in Mumbai, India.
WickedGud’s products have received positive reviews on Amazon.in, with customers praising the taste and health benefits of the pasta. On Facebook, the company describes itself as being “on a mission to make daily eating guilt-free & change the way you consume comfort foods” and offers “pastas you can eat, even on days you don’t cheat” 3.
WickedGud’s products have received positive reviews on Amazon.in, with customers praising the taste and health benefits of the pasta. On Facebook, the company describes itself as being “on a mission to make daily eating guilt-free & change the way you consume comfort foods” and offers “pastas you can eat, even on days you don’t cheat” 3.
Location: India
Total raised: $200.27M
Founders name: Bhuman Dani; Jay Dholakia
Investors 1
| Date | Name | Website |
| - | Titan Capi... | titancapit... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 17.12.2025 | Seed | $200M | Fireside V... |
| 16.05.2023 | - | $273.67K | - |
Persons 9
| Date | First Name | Last Name | Title | Location | |||
| - | Shariq | Ashraf | Board Memb... | linkedin.c... | - | s****q@wic... | - |
| - | Soumalya | Biswas | Chief Oper... | linkedin.c... | - | i**o@wicke... | - |
| - | Tejpratap | Badhai | Vice Presi... | linkedin.c... | - | t*******p@... | - |
| - | Monish | Debnath | Founding T... | linkedin.c... | - | m*********... | - |
| - | Alok | Kumar | Senior Ope... | linkedin.c... | - | a********r... | - |
| - | Bhuman | Dani | Founder &a... | linkedin.c... | - | b*********... | - |
| - | Soaib | Shaikh | Head Of Ec... | linkedin.c... | - | s*********... | - |
| - | Raj | Jaiswal | Assistant ... | linkedin.c... | - | r*********... | - |
| - | Jay | Dholakia | Founder's ... | linkedin.c... | - | j*********... | - |
Mentions in press and media 12
| Date | Title | Description |
| 17.12.2025 | WickedGud, Decode Age, Cellarim Labs, Underneat raise funding | The Decode Age team Consumer food brand WickedGud, longevity-focused startup Decode Age, biotech firm Cellarim Labs, and shapewear brand Underneat have raised funding. WickedGud WickedGud, which positions itself as a "better-for-you&qu... |
| 17.12.2025 | Shilpa Shetty-backed noodles and pasta brand WickedGud raises Rs 20 crore in funding | Shilpa Shetty-backed noodles and pasta brand WickedGud has raised Rs 20 crore in its latest funding round as it looks to deepen its omni-channel distribution and accelerate product innovation across high-growth consumption categories. Adver... |
| 17.12.2025 | Orios Venture Partners leads funding in WickedGud and other India deals | - |
| 04.12.2024 | Shilpa Shetty-backed WickedGud Secures INR 20 Cr in Latest Funding The Mumbai-based startup aims to use the fresh funds to expand its distribution network, enhance branding, strengthen its team, and i... | Shilpa Shetty-backed direct-to-consumer (D2C) food brand WickedGud has raised INR 20 crore in a funding round led by Orios Venture Partners, with participation from Asiana Fund and existing investors. This comes nearly a year after the Mumb... |
| 16.05.2023 | D2C Startup WickedGud Secures INR 2.25 Crore Investment From Shilpa Shetty The investment is expected to help further solidifying the brand's position in the growing health foods sector | - |
| 15.05.2023 | Shilpa Shetty Kundra Invests INR 2.25 Crore In Shark Tank fame, D2C Start-up, WickedGud WickedGud, a direct-to-consumer (D2C) start-up, announced today a significant investment from Bollywood actor an... | - |
| 15.05.2023 | D2C brand WickedGud received over Rs 2 Cr investment from Shilpa Shetty | Direct-to-consumer (D2C) food product company WickedGud has raised Rs 2.25 crore under the leadership of actress Shilpa Shetty. Previously, Titan Capital, Mumbai Angels, NB Ventures, Dholakia Ventures, Venture Catalyst, and co-founder of bo... |
| 15.05.2023 | Shilpa Shetty Invests Rs 2.25 Cr In D2C Food Startup WickedGud | WickedGud, a Delhi-based D2C food startup, has raised Rs 2.25 crore in funding from Bollywood actress Shilpa Shetty. This latest investment from the Bollywood actress follows previous funding from Titan Capital, Mumbai Angels, Dholakia Vent... |
| 13.09.2021 | WickedGud secures USD340K in a pre-seed round | 13.09.21 – Delhi-headquartered WickedGud, a brand acquired by 100Percent Nourishment Pvt Ltd., announced that it secures USD 340K in a pre-seed round. This round was led by Titan Capital. |
| - | WickedGud | “Looking for guilt-free healthy pasta? Shop top-quality pasta online at WickedGüd. Get 100% maida-free, high fiber, and high protein healthy vegan pasta at the best prices.” |
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