YEAY is a pioneering addition to the digital space. Founded by entrepreneur Melanie Mohr in 2016 and backed by an international team of investors, YEAY has become one of the fastest growing start-ups in Berlin—a trajectory that is only set to continue on a global scale.
Show your vibe, shop your style — Share style ideas and fashion inspiration, follow fresh looks & shop cool finds!
Show your vibe, shop your style — Share style ideas and fashion inspiration, follow fresh looks & shop cool finds!
Location: Germany, Berlin
Total raised: $4.9M
Investors 5
| Date | Name | Website |
| - | Mountain P... | mountain-p... |
| - | Mountain A... | mountain-a... |
| - | LSG Holdin... | lsgholding... |
| - | AngelGate | angelgate.... |
| - | K-Invest | k-invest.d... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 05.06.2017 | - | $4.9M | - |
Mentions in press and media 6
| Date | Title | Description |
| 11.11.2018 | Blockchain Holds the Key to Unlocking Gen Z’s Marketing Wishes | Gen Z: You know, the generation that dumped Facebook for Instagram, and prefers YouTube videos to cable TV. Gen-Zers were born after 1995 and are expected to represent 40% of consumers by 2020. The ‘post-millennials’ generation is growing o... |
| 20.06.2018 | Video commerce platform, YEAY, is partnering with WOM Token Ltd. to build a brand new word-of-mouth marketing ecosystem | Share Tweet Share Share Email YEAY, a leading platform that is recognized for peer-to-peer recommendations, is the first to make use of the WOM Token. This paves the path towards a new way to incentivize user-generated content. A little abo... |
| 08.06.2018 | Video platform Yeay partners with WOM to monetize peer-to-peer recommendations | Organic reach still trumps paid user acquisition. And organic users bring in more potential new customers through word of mouth. Today, video commerce platform Yeay announced that it will be the first platform to partner with WOM Token — a ... |
| 08.06.2018 | Video platform Yeay partners with WOM to monetize peer-to-peer recommendations | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. Organic reach still trumps paid user acquisition. And organic users bring in more potential new customers through word of mouth. Today,... |
| 12.06.2017 | Term Sheet — Monday, June 12 | SUNNY SUNDAY Good morning! I hope you were all enjoying a lovely Sunday while Uber’s board held a seven-hour meeting to go over the results of Eric Holder’s independent investigation on Uber’s work environment, and reporters on the beat rac... |
| 05.06.2017 | Yeay, a Gen Z video network for selling things, raises $4.9M | Video is the name of the game in social media these days, as Facebook and Instagram continue to ramp up features to grab users from Snapchat, and Twitter moves into 24-hour news broadcasting partnerships to push more engagement. Now a start... |