Opal is the planning platform that connects strategy to execution. Marketing and communications teams working together in Opal get the visibility they need to stay aligned and collaborate efficiently. Learn how Opal saves time and drives results for best-in-class brands like Starbucks, Target, Wendy’s, and Airbnb at workwithopal.com.
Location: United States, Oregon, Portland
Employees: 51-200
Total raised: $25.6M
Founded date: 2011
Investors 6
| Date | Name | Website |
| - | Seven Peak... | sevenpeaks... |
| - | Oregon Ven... | oregonvent... |
| - | MMC Ventur... | mmc.vc |
| - | InterWest ... | interwest.... |
| - | Madrona Ve... | madrona.co... |
| - | Accel Part... | accel.com |
Funding Rounds 3
| Date | Series | Amount | Investors |
| 16.02.2017 | Series B | $15.5M | Accel Part... |
| 03.10.2014 | Series A | $8M | - |
| 26.02.2014 | - | $2.1M | - |
Mentions in press and media 20
| Date | Title | Description |
| 14.04.2026 | Opal Launches Gem to Banish the 'Alignment Tax,' Delivering an Antidote to AI Overwhelm | Opal Built on More than a Decade of Expertise with Global Enterprises, Opal’s AI Co-Pilot Enables Brand Alignment at Scale. AI is often seen as a content vending machine, but more content without a compass only amplifies the alignment predi... |
| 01.10.2025 | Opal drives record AI adoption in marketing, boosts workflow scale | - |
| 20.06.2018 | Crimson Hexagon’s AI consumer insights platform powers GM’s customer care | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. For General Motors, which sells about 10 million cars a year in dozens of countries, keeping a finger on the digital discourse isn’t al... |
| 20.06.2018 | Crimson Hexagon’s AI consumer insights platform powers GM’s customer care | For General Motors, which sells about 10 million cars a year in dozens of countries, keeping a finger on the digital discourse isn’t always easy. The challenge is how to reach a global community of car owners across countless social media c... |
| 20.02.2017 | Opal secures $15.5m in Series B funding round | Opal has announced a $15.5m Series B funding round led by Accel, with participation from existing investors MMC Ventures, Seven Peaks Ventures and Madrona Venture Group. Founded in 2011, Opal helps businesses streamline the production of... |
| 17.02.2017 | Term Sheet — Friday, February 17 | IT’s TIME TO TAKE AI SERIOUSLY The following is from the latest print edition of Fortune, where I write a regular column about technology and startups called “💥Boom with a View💥.” Paid Content You can't secure what you can't see From ExtraH... |
| 17.02.2017 | Opal Closes $15.5M Series B Funding | Opal, a Portland, Oregon-based collaboration platform for brand marketing teams, raised $15.5m in Series B funding. The round was led by Accel, with participation from Madrona Venture Group, and existing investors Seven Peaks Ventures, and ... |
| 16.02.2017 | Top Silicon Valley VC firm Accel leads $15M round for Opal, a marketing collaboration startup based in Portland | Opal Labs CEO Steve Giannani. Given its early-stage investments in companies like Facebook, Slack, and Dropbox, if your company raises money from Accel, it’s probably a good sign. Opal, a marketing collaboration startup based in Portland, t... |
| 28.12.2016 | Opal raises more cash to help brands create and produce marketing campaigns | Opal Labs CEO Steve Giannani. Opal is raising more cash. A new SEC filing reveals that the Portland startup, previously known as Opal Labs, has raised $12 million of a larger investment round. Opal CEO Steve Giannini confirmed that the comp... |
| 06.10.2014 | Opal Labs Closes $8M in Series A | PORTLAND, OR, Creator of collaborative planning software for brand marketing teams, has raised $8 million in its Series A round. >> Click here for more funding data on Opal Labs >> To export Opal Labs funding data to PDF and... |
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